For friends who are not familiar with Chinese Internet History, maybe explanation is: 800Buy is a domestic e-commerce company, focusing on the fashion gift field. It is worth paying attention to this company recently completed her acquisition action.
Regarding the acquisition, if you search "800Buy acquisition" on Google or Baidu, you will be the name of Netease. Yes, this is the 800buy, the last time, they are ready to acquire NetEase.
The last time was three years ago, 800buy's female CEO Zhang Yi has retired from Morgan Stanley, and has founded Yellow New Star Company by 30 million US dollars. Positive 2001 Netease Shares plummeted, Zhang Yi recognized the United States and investors to collect the acquisition ...
Of course, the acquisition did not succeed, otherwise perhaps today's rich list needs to be rewritten.
This time, 800Buy acquired Shala La La Flower Network (www.shalala.com.cn).
Acquire
Sha, Flower Network was established in a small office building in Xi'an High-tech Industrial Development Zone in April 2000. There are countless times in a few years, from the development zone to the business district, then from Xi'an to Beijing, it has developed in a change in the change.
In October 2001, Sha, Shalah, combined with the International Flowers Express Organization Interflora Combination Partnership. At present, Sha, the largest online flower shop in China, carried out four chain stores in 4 cities across the country (including Hong Kong, Macao and Taiwan), 185 countries around the world, realized cooperative distribution services, Different interactive delivery mode.
Confused 800buy, its business positioning is very focused, simply, "gift e-commerce" two keywords. According to many people's perspectives: I understand this thing, what is the gift? Chocolate is a gift, then is there a cosmetics? Swatch is a gift, then is the digital camera? Flowers are gifts, then is the car house?
Therefore, for 800buy, it is better to define a gift with its definition.
This is said that the topic - Why do the 800buy of the gift e-commerce to acquire Saha, who is acquiring flowers e-commerce? Zhang Yi's explanation is: "Very complementary, our user group is very uniform."
Although there is a bit different, although the same is the same, small white-collar workers, but the proportion of men and women in the 800buy users is similar, and Sha, Sha, Most are men. But these micro-differences, the value of Zhang Yi, Zhongsha, is added.
In addition to the user base, Zhang Yi also viewed the relationship between the weight of the Shaosha, especially the marketing ability on the 3rd Shala Lei line - Shala, he did not do flowers, and there were only a few direct chain stores, the vast majority of business Along the Internet or "take advantage of" to organize.
The person in charge of the original Shape, and the acquisition of Guo Feng told the reporter that the intention of the acquisition started from the beginning of January 2004, while the contract signs on May 1st. On May 15th, Shala's employment has all incorporated 800buy, and the office location also moved to the 800buy office area located in Gangjiakou Building.
Talking about the number of funds used by the acquisition, Zhang Yi has some little written, "cash plus stocks, the $ 30 million of financing in the same year is now still burnt - the fund is not a problem."
Integrate
No matter what kind of acquisition, integration is the biggest problem. However, Zhang Yi is very fortunate, she doesn't need to fuse the integration of 800buy and the interstime.
"Consumers' understanding of e-commerce is improved, this is the day." Zhang Yi said, but "the most important thing" acquired is people, this is the most important, more important than Tianshi. "
"I have done the company's integration and business chain within one or two months, I didn't see what big fluctuations, I can say that the integration is smooth." Zhang Yi is obviously satisfied with this, she believes that Guo Feng is in this practice. No: "Guo always is very wide, the mentality is also very peaceful, he helps the entire team quickly integrates 800buy." Although successful fusion, Sha, a business group of 800buy, but Sha, Brand Will not disappear. "Sha, the brand is not only to be retained, but also to do better" Zhang Yi guarantees: "Sha, the brand of domestic flowers, and a team with a strong implementation ability, but the original funds and market capacity are relatively small. , 800buy's financial strength and industry in the industry will make Surlas' brand better. "
In fact, Sha, now has become "model" of the 800buy departments, because Shala is the first place in its professional field. Zhang Yi often said, "Sha, is a big pearl of flowers, and the original 800Buy is a lot of small pearls. To take Shala as an internal compassion, look to Shala, and strive to be in men , Women, business, flowers, these four gifts, 800buy has become the first place in China. "
Listing
Like a Solit Dragon Game: The purpose of the acquisition of Shala is to make up 800buy's business chain, and increase the company's cash flow; the purpose of complementing and increase is to achieve a faster; the purpose of profit is listed next year; the purpose of listed is to achieve the company ideal ......
One said one.
Many domestic famous e-commerce companies, but it is almost no earnings. Although Shala is small, there is a valuable forward cash flow. The reason is very simple, the flowers don't need to be done, which is different from other goods. The acquisition of Shala is obviously helping to increase the company's cash flow.
But before the acquisition, 800buy has also achieved profitability in the first half of 2004 - Zhang Yi affirmed that "800buy will be fully profitable next year."
Why does China have no e-commerce listed company, and 800buy dares to use himself as the first? Another typical "Zhang Yi" concise answer, "because of our professional."
Specially attacked the gift market to make 800buy a lot of risks and negative, while those who struggle in the survival of "big" e-commerce companies, professional allowed 800buy to be more affordable.
Gifts are also a special market. People who understand this industry will know that the gift industry is very profitable, gross profit is high but the quality is uneven. Zhang Yi made so many years, of course, this is clearer, so her ideas is: "We will be able to do the quality, and the price is maintained, it will be good."
After years of investment bank career, Zhang Yi is more "obsessed" in the listing. She once said that she had a sense of investors, this sentence is said: "I don't want to be a GEM, the company is not good. the company."
But few people go to see the goals behind the target, for example, what should I do after the 800buy is listed? Perhaps, the listing is just Zhang Yi as a commitment to investors, and there is a greater ideal behind him.
What is Zhang Yi's ideal? Make 800Buy into China's largest best gift website - this now has done; put 800buy into China's B2C first, its mark is more than 500 million yuan (now just 1/3 of this number), this Of course, she also needs more efforts and 800buy. (Reporter Feng Dawang)
