From the sky
Not long ago, the famous market research firm's DataQuest under Gartner announced the total amount of mobile phone sales in 2001: "In 2001, mobile phone shipments fell to less than 400 million, which is also the first recession in the history of mobile technology." When the news came out, suddenly caused a single embarrassment. However, after the back, many mobile giants are keenly discovered that in fact, they are not what they imagine, because of a trump in their hands - "Mobile Value-added Service", especially in China, mobile market competition It is far from achieving a full point, so this card will inevitably cause a reshuffle of the Chinese mobile phone market.
Ericsson first hair
The first is Ericsson. On March 12th, China's large hotel has a multi-purpose hall, in a deafening music, Ericsson held the award ceremony of the 2001 Ericsson Mobile Internet "Dragon Award", including China Mobile, China Unicom, China Netcom, etc. Several mobile communications and network operators and Sina.com and award-winning software company unveiled, and a good future to hundreds of guests in bed. The time of Ericsson launched this competition was November last year. The purpose of this event is to provide value-added services including software and content support for the upcoming mobile Internet era. In accordance with Ericsson, I want to pass this. The event will promote the development of China Mobile Internet business. "It is worth noting that in the next two months, the love letter has launched its most high-end mobile phone in the Chinese market - T66, T68, and these two The mobile phone is a GPRS mobile phone that urgently needs software and content support.
At that time, there were industries who believe that Ericsson held the "Dragon Award" is another figure. "Now, my judgment is correct." Sitting in a wide boss table, Zhang Jianhua, a communication market, the old man, "Ericsson" The layout ability is too high, first push the phone value-added concept, then sell T66, T68, so, as long as China Mobile's GPRS is launched, Ericsson is not worried about these two mobile phones, because other mobile phone manufacturers The GPRS phone is launched, but due to the unwell content support and software providing mobile value-added services, the gap is obvious. "
"People have the right to express their own opinions, and we are not more to say, but we really want to promote the popularity of mobile internet through the 'Dragon Award'." A high-rightened corner of China Ericsson hanging a smile smile. Obviously he does not oppose Zhang Jianhua's guess.
Ocean mobile giants have transformed
Inado, in the no lesson, the "Dragon Award" award ceremony was held in Ericsson, another mobile phone giant Nokia also held a "Nokia 9210 Communicator Chinese Application Competition", which is the purpose of the launch, is for the soon. Nokia 9210C provides value-added services, "must have software support and network content, so that the 9210C is listed later, there is an oligity, no one responds, even if the 9210c is a Mercedes-Benz, if there is no highway and the symmetrical maintenance service, I believe people still willing Cold Jetta, because of the peace of mind. "This is a word responding to the reporter before the righteous month of Nokia, and now it seems to be quite chewed, because in this foreign mobile phone manufacturer. Behind the way "Casual Coincidence" is actually the big turn of the foreign mobile manufacturer's sales strategy, that is, from the value-added service provided to the consumer to switch software upgrade support and mobile phone content, and also tilt the value-added service. For example, Motorola is preparing to build 20 mobile phone quality service centers in the country, providing users with basic businesses such as mobile phone repairs, such as addressing mobile phone records, notepads such as mobile phone, and personal computers; production Send a sound and picture short message (EMS); download the K-Java software for networking games, reading e-books, stock trading, making personal shadows; picking individualized value-added services such as hundreds of ringtone and screensaires in personality preferences ... Value-added services contain bigger profit space
"In fact, the transfer of these mobile giants sales strategy is not my expectation." Zhang Jianhua analyzed the reporter. This year, Zhang Jianhua, in order to understand the development of I-Mode, I have visited the Japanese investment market, and the sales model of the Japanese mobile phone market is familiar. "In Japan, many mobile phone manufacturers no longer sell mobile phone profits. Calculate it within its company's profits, because it is too few. As long as you wish, mobile phone manufacturers can even send you a mobile phone, as long as you use his mobile phone, he has money to earn. The reason is very simple, he can pass Provide you with a variety of applications that are attached to your mobile phone. Only if you have these software on your phone, you can use the I-MODE function, these software is the source of their main profits. Because software is always upgraded, Every time, consumers have to pay a part of the fee to mobile phone manufacturers. "According to Zhang Jianhua, this is only part of mobile phone manufacturers, and its main profits are also added to mobile operators. Service is involved in dividends. "It seems that Nokia's walk is this road, I originally thought that they will only have a few years, I didn't expect it so fast, and the domestic mobile phone manufacturer was hung." Zhang Jianhua's face slowly solidified.
Domestic mobile phone manufacturers are worried
In Zhang Jianhua's view, the domestic mobile phone manufacturers are now only staying in the competition of the initial mobile phone function style. In order to launch a new machine, please ask the news media to be faded, and it seems that only this mobile phone will sell. "I heard that a mobile phone manufacturer should ask Owen to do the image spokesperson, I think some incredible, because the homogeneous competition of the mobile phone is too fierce, if the concept of the concept, even if you can win the consumer, you can Consumers have gradually rational for mobile phone consumption, and the continuous maturity of various conditions, how long, domestic mobile phone manufacturers can rely on this recovery, I expressed doubts, and they were so fried with them, it is better to think about it. The development trend of future mobile phones will come to develop their own sales strategy. "
The emergence of CDMA has been seen as a last chance to break the exterior of the world in China in China, and it is very fast. One time, many mobile phone manufacturers claim to be the leader of China's CDMA mobile phones, and it is undeniable that Chinese mobile phones have indeed a great progress in many ways. This is also an important weight of domestic mobile phones in the CDMA mobile phone market. An important weight. If the domestic mobile phone is inhapped in these aspects, it is not a brainstorm that provides value-added services. "I am worried that the CDMA mobile phone is also the world of foreign mobile phones." Zhang Jianhua said his concerns. In fact, Zhang Jianhua held the same point of view, Li Xiazhong, the old man of Xia Xin mobile phone, held a grand quality of Miles in Xidan Technology Plaza, Xiamen Xin Mobile, held a similar ceremony with other mobile phone manufacturers in China, and Li Xiaoyan repeatedly. Emphasizing that one of the most important contents in this event is to provide value-added services for various mobile software users. "If we only stay in the new model, then the domestic mobile phone is dangerous, because we did not play our advantages, did not have differentialization competition. Just like the Tianshi horse, we must flexibly master specific The situation. Now that the biggest advantage of domestic mobile phone manufacturers In addition to after-sales service, that is, our in-depth understanding of domestic consumers can provide mobile phone value-added services than foreign mobile phone manufacturers, this is the foundation of our domestic mobile phone. "I hope that domestic mobile phone manufacturers can make few more Li Xiazhong.
