From: CTI Forum
The rapid development of technologies are full of changing markets. Regardless of the formation of the concept, the market is mature, or the transformation of the business competition pattern, the domestic communications market can replace a "day" for half a year. "SARS" has undoubtedly bringing a subtle influence to the rapidly developed value-added service market this year. The upcoming National Day holiday will also enable value-added services into new journey, and St. Ma's research choice to implement this survey in this turning point, the purpose is to sum up the current Market conditions as a reference for post-holiday development.
The first "text" of the SMS service selection of four centers in Beijing, Shanghai, Chongqing and Tianjin, sampling in large and medium-sized cities across the country, the age range of the sampling is 20 years old - 40 years old, the proportion of men and women follows 6: 4, the sample percentage of the four major centers is: 43%, 30%, 14% and 13%. In order to make investigating samples, the overall composition of the largest urban population is, and the investigative population is mainly mid-layer consumers, slightly biased toward low-level, and the percentage of income is: 26% below 2000 yuan, accounting for 2000-4000 yuan / month 49%, 4,000 yuan -6000 yuan / month is 16%, 6,000 yuan or more / month 9%. When the user is asked "What is the most needed telecom value-added service?", In the four alternatives of SMS, IP, video conferencing, and online games, more than half of the respondents choose SMS; secondly IP phone, choose The respondents of this item occupy 21%; the respondents who choose such multimedia communication methods are about 16%; the last is online games, and those who need this type of value-added services are about 10%. (See Figure 1) In this year from Xiaokang, "Cruise" began to be as "none", it is like a coin at the end of the century, and a fur of the "passers-by does not pick up". SMS let this "one coy" point of stone, and users send a few SMS as if the pockets have never passive. The strong context of the SMS may be stem from this, but the meaning of SMS is to let the broadcast and television program have achieved two-way interaction mode. After the text message appears, in the entertainment program of the radio and television, the audience can communicate with the host at any time and get timely feedback, the program has become more popular; in the news broadcast of the news broadcast, the audience can send the news of the news through SMS The Department of Public Information is now playing, and the work of the Department of Public Information can touch the subtle life of social life because of their support of ordinary people. The bidirectional "interactive" function of the SMS not only allows the user to experience the freedom of technology, but also makes communication work more smoothly, but also makes the merchants earn a lot of money. For example, in the lottery lucky draw, ticket drawings, etc., the organizers and mobile service providers have received good benefits. But SMS is not a perfect top ten beauty, some people propose SMS operator to purify SMS content and hopes to strengthen SMS management. Since the news of this summer, the number of mobile phones announced that the number of mobile phones exceeded the fixed-line, the mobile network of mobile phones has become a huge information network that follows further two-way communication after the fixed-line network, and commodity advertisements have begun to target this network. As a kind of information, advertisements are beneficial, but when the source of SMS is unknown, the content of SMS also has a deceptive property, and advertising has become a kind of violation of SMS consumers, and even frequent advertising or false text messages will constitute SMS harassment. . Although this "garbage" text message has not yet formed, it should be attached attention to the merchant and prevent micro. At present, the mainstream SMS in the market has three major categories, namely traditional mobile phone text messages, popular "MMS" and newly launched fixed-line SMS. The entire SMS market is really fire, but which text message behind the hot is really a big huge? The survey shows that in three types of text messages, the user selects the most user, occupying 44%, followed by the fixed-line SMS, once again a multimedia SMS, the commonly known "MMS", the percentage of the SMS and MMS is very close . (See Figure 2) It seems that "giant" is not a textual SMS.
Since SMS and IP calls become two more value-added services that are most popular, the voice market has undoubtedly become the largest market for value-added services. The result of this result and Netcom Group's technical vice president Yang Yudhang's prediction in May. When Mr. Yang, Mr. Yang, told reporters that voice services were not only able to form a hundred billion markets, but also a maximum and first value-added service market. Its development direction is high fidelity and personalization. In Figure 1, the percentage gap between IP phones, video conferencing and online games except SMS is not large, which means that these markets will follow, and the scale is gradually. The facts also prove that this year is a year of telecom value-added services to get harvested. First, the red fire in the mobile market, followed by the IP phone in the fixed-line market. Since the long distance call can save 70% of the phone bill, the IP supermarket, IP face value card, IP call, IP special line has been greatly developed since the beginning of this year. Then the video conferencing is also achieved this year. In the late September, the Beijing Video Convention Forum can see a variety of video equipment that varies rich and fully commercially available. The development of the video conference is undoubtedly based on the gradual perfect operational network, and on the other hand, it is driven by "SARS". Compared, online games are a future market. Yang Yuhang predicts that after full development, online games are expected to occupy more than 60% of the entire value-added service market, which will move along gradually and existing movie entertainment, and finally, it is difficult to distinguish, movies or games. Degree. In fact, the current domestic online players have more than 10 million, China's online game market is growing at a rate of 100,000 people per month to 300,000, and the identity of communication users has cultivated a good payment for them. In short, after nearly two years of careful cultivation and care, these followers, the business of all flowers will be driven by the voice service, one step in a "foot woven", and has achieved robust development. Bearing network patterns and moves with the rapid development of various value-added services, the pattern of networks carrying these business is also quietly "change". The user chooses "the most needed bearer" results as shown in Fig. 3, although the respondents choose "mobile network", "fixed-line network", "Internet" and "TV network" is very close, but we are not difficult to find potential Pattern changes. First, the mobile phone constitutes a mobile network has exceeded the traditional huge fixed line network to become the user's most needed to carry network. This is obviously the performance of the user market to mobile communication methods. Secondly, the TV network was pulled after the fixed-line and the Internet, which reflects the situation of future networks to communicate in both directions. Finally, although the Internet is earlier than the development of the mobile network, and the user is more valued, the reason is the computer as an internet terminal equipment, and it is still not possible to enter the ordinary people's family, so terminal equipment has become the threshold of the development of the Internet. The pattern change of network bearing mode shows that bidirectional communication and mobile communications are becoming the trend of future communication development. The Rules of the game has emerged, with the development of telecom value-added services, the business's game rules have gradually emerged, and the price is the need to repeated discussions and research. As we all know, the word "MMS" has set off the climax of the public opinion in the communication industry last year and become the object of the fashion E family. The corresponding service is also used as a "shake money tree" in the arms in the arms. Techniques and services are quite mature, but the survey indicates that ordinary consumers are indifferent to them. It seems that no matter what the merchant is pushing, the fashion is love, the most welcoming products most welcoming, not only mature technology and reliable functions, but also shrink the water to finally go to the price of "mature". The lack of MMS is the price of "mature", and the current price of the color screen machine and the charge of MMS are not very popular. If MMS is the antique example of price advantage, the fixed-line SMS is a direct embodiment of this advantage.
