Since people have more and more likes to take pictures, games, and video playbacks, such as photographs, games, and video playbacks, such as there is no reason to do not allow mobile phones to do more for users, and this is a high-end mobile phone operating system. A new round of a great market opportunity. Now, mobile phone manufacturers with Symbian's power promotion to promote their Series 60 platform, saying that Microsoft in the PC market is putting Windows Mobile applications on more mobile phones, and on the other hand, Linux operating system that has been silently has gradually won more The family's mobile phone manufacturers; in addition to this, there are still many mobile phone manufacturers to adhere to their own development of operating systems, although the number of products will not be a lot.
High-end mobile phones are becoming a new favorite market, and the operating system in this area begins to develop to a multi-angle, no longer like the Symbian in the low-end market, or by Microsoft as a PC. Striving for mobile phone manufacturers and software developers will become the right to fight against all operating systems, and for users, this is a good thing. Competition is not only given them more choices, but also makes the entire mobile app more prosperous.
Nokia seeks application
Today, which is unable to decline in mobile phone industry, stripping to the operating system to become an easy-to-understand choice, especially for Nosa, which is familiar with this. On September 2, Nokia United China Mobile, Sina, Tencent and other operators and a number of content service providers showed Symbian's Series 60 smartphone platform in Beijing. He Qingyuan, president of Nokia (China) Investment Co., Ltd., believes that the main advantage of Series 60 platform is its openness. "Through Series 60, mobile phone manufacturers can achieve the diversification of products, application developers can develop the most extensive data applications, Operators can develop more new business development spaces through business innovation and differentiation, a complete ecosystem consisting of mobile phone manufacturers, application developers, operators, and users being formed. "
According to Mauri Metsaranta, Director of the Nokia Global Technical Platform, the Series 60 platform has been developed two years ago, and now it has become the largest smartphone operation platform. "LG, Samsung, Panasonic, Siemens, Sendo and China's association are our authorized vendors. The Series 60 mobile phones sold in the global market have exceeded 15 million." He Qingyuan believes that the key to operating system can obtain market recognition "Who can support more applications, who can attract more users, and SERIES 60 sold through Nokia channel has exceeded 2,000 species." It is for this consideration, Nokia is series in the Chinese market. It is attracted by Sina, Tencent, Kunlun Securities, Digital Red and other content developers, and showed news browsing, mobile QQ, mobile securities, mobile games, etc. dozens of mobile applications. The previous June, Nokia also added 2 functions for Series 60, making it the first smartphone platform that contains CDMA and dual-mode WCDMA-GSM configuration.
According to IDC, the smartphone will occupy 40% of the 2008 smartphone, while the Nokia Global Technology Platform Market Development Director Mauri Metsaranta is more optimistic that this year's global smartphone market can double, this year Also make the competition for the operating system market more intense. "In the second quarter of China's smartphone, we believe that the smartphone market is also in the early stage of development, and should not be analyzed according to some statistics in a quarter, and should see more throughout the year."
Nokia's Symbian currently still occupies a 70% smartphone market. It is far ahead of Microsoft and other operating systems, but Symbian is by Nokia, Ericsson, Sony Ericsson, Siemens, Samsung, and Panasonic 6 companies. And SERIES 60 specially facing smartphones is first driven by Nokia. This may explain about 15 million Series 60 terminals sold so far, Nokia has a reasons for more than 10 million. After Symbian equity changes in July 2004, Nokia's shareholding ratio rose from 32.2% to 47.9%, and continued to maintain the status of the largest shareholder. Now, Nokia tries to convince mobile phone manufacturers more than the Series 60 platform by launching the content developers on the industry chain. The Chinese market is undoubtedly a profit source of Nokia. Although Series 60 currently has a Lenovo licensed manufacturer in China, Nokia has won a lot of developers in the Chinese market. The current manufacturer has developed Series 60 platform application has reached a number of series 60 platform applications Hundreds of money. As a representative of them, Wu Gang, CEO of Numbers of Red Software Application Technology Co., Ltd., Is a good way to operate and powerful extension. Mauri Metsaranta said that "Nokia will pay more attention to the specific application business of multimedia, with the decline in raw material prices, the Series 60 platform will slowly enter the mid-China market. We hope that Series 60 terminal can have a wider market details. The product is especially important in China's market differences. "
Microsoft force
From the beginning of the OS product to the mobile phone to Windows Mobile, the mainstream mobile phone market is entered, Microsoft spends 5 years; now, Microsoft finally got a long-awaited gain in this area. At the beginning of 2002, Microsoft announced that by 2005, 2% of the company's sales revenue from mobile phones, 25% of smartphones will run Microsoft's software platform, Microsoft has obtained Motorola, Samsung, Orange, T-Mobile, etc. Manufacturer's support, in China, using Microsoft operating systems, there is Xinda, Dopod, Lenovo and TCL, which has a variety of mobile marketings in Xinda and Dopod.
In September, Microsoft began a new mobile phone tour based on a Windows Mobile operating system in Beijing. About 10 in this tour, exhibiting some high-end office buildings, shopping malls in Beijing. In the previous June, Microsoft moved the mobile development department for the first time to China. The outside world believes that the Chinese market will become the most likely to open the situation after Northern America. The fact is true, in April 2004, China Unicom's high-end custom mobile phone CU928, which was manufactured by South Korea, using Microsoft's operating system, which is absolutely encouraged to Microsoft. Microsoft CEO Steve Balmim has been said to the other of the company's goal is to sell 100 million WINDOW Mobile's mobile phone and handheld computer in 2007. There will be more than 30 mobile phones that use Windows Mobile operating systems in the second half of 2004. New product listing.
Microsoft's success has made Windows Mobile's high-end mobile phone market second only to Symbian's second largest brand. This has used the complex mentality of various manufacturers in the Symbian camp, and Motorola uses Series60 after exiting Symbian. Windows Mobile and Linux three operating systems are very good examples. In three systems, Microsoft's Windows Mobile is stricter for mobile phone screen size, buttons, buttons, etc., so that mobile phone manufacturers believe that it is deprived of flexibility by Microsoft, leading to product homogeneration; but now they are not Recognizing that the unity of appearance and interface guarantees software developers to develop unified applications, which is also an important reason for the success of Microsoft operating systems.
Linux quietly rises
As a mobile phone OS enters people's vision, I am afraid that I am afraid from Motorola to quit the Symbian camp. In 2003, Motorola was unexpectedly announced to the Symbian shares, and then three mobile phones using Linux operating systems were launched. In addition, mobile phone manufacturers including Samsung also trial water Linux, although the number of models is very small, it is considered to be a trend that cannot be ignored. At the end of the LinuxWorld China 2004 conference, many mobile phone manufacturers have expressed their strong interest in the Linux operating system. Panda, Lenovo, NEC, CECT Ziguang has become a customer of Domestic Linux manufacturers, as of June 2004, China Electric's Linux mobile phone shipments reached nearly 80,000, this year's delivery will be far away. Super this number; further report, Datang Mobile is also considering using a Linux operating system on its TD-SCDMA terminal.
Compared to Nokia and Microsoft operating systems, Linux with open source can greatly reduce product costs, which has great temptation for mobile phone manufacturers. More attracting them, mobile phone manufacturers can develop their own Linux operating systems according to the actual situation, which avoids being subject to people, but also meets many applications, which is also in line with traditional mobile phone manufacturers in hardware and software. habit. The disadvantage of Linux is that the research and development investment is large, so the domestic manufacturer currently has only a few Linux systems. For the user, most people only pay attention to the brand's brand, and what kind of operating system is it used, so Linux It is indeed the opportunity to become a new force of the mobile phone operating system, but it is necessary to actually be used in the mobile phone field, it must also get enough manufacturers.
