At present, there are three big forces dominated the operating system market of handheld equipment, which are Symbian, Microsoft and Palm. The three companies have their own strengths and have become extremely fierce in this emerging market. On June 23, Microsoft announced that the mobile product software such as Pocket PC and Smartphone will be named new brand "Windows Mobile". On the same day, Microsoft issued the latest version of mobile platform "Windows Mobile 2003". Microsoft will now focus on new opportunities, advanced mobile phone software and handheld OS are one of them. Currently, the Handheld Equipment Operating System (OS) market is mainly OS for mobile phones and handheld computer products. Microsoft is not a forerunner in these emerging fields, and it is far from the prestige in the PC field. Symbian and Palm are their tough opponents, with Symbian competitiveness concentrated on mobile phone software markets, especially the current smart Smartphone market, and Palm is the old Pocket PC manufacturer, who is unique in the palm computer software market. These three companies have their own strengths and penetrate each other's advantages. The operating system market for handheld equipment is playing a three-country group.
Compared to mobile phone OS
Now, the so-called "Smartphone" is from the big company like Nokia, Motorola and Ericsson. The phones sold by these companies have a wide range of low-end models, including mini-multi-function mobile phones with mini cameras and connect to the Internet. In addition, mobile phone manufacturers such as Kyocera and South Korea also launched a smartphone. Smartphone's popularity has driven the development of mobile software. The mobile phone software market is still small, but grows at 20% to 40% each quarter. Symbian is a software company established by a number of mobile phone manufacturers. Investigation Agency Probe Group, said Symbian will receive 5% of the mobile device operating system in 5 years, while Microsoft will rank second in 2.5% market share. The mobile device referred to herein almost includes all personal digital assistant (PDA), mobile phones, and pager, etc., so it is not very large on the value of the share. One of the biggest obstacles facing Microsoft on mobile phone operating systems is the untrust of mobile phone manufacturers, so these mobile phone manufacturers have set up Symbian to sell their own operating systems. Symbian's software alliances include South Korea Samsung Electronics, Nokia, Siemens, Motorola, Panasonic Electric Industry, PSION PLC and Sony Ericsson, almost all mainstream mobile phone manufacturers. The Microsoft's mobile phone operating system supporters are very few, and the future is worrying. Michael Gold, the research consulting company Gartner, said that this year's smartphone software market value is expected to reach $ 36 million. Most people in Wall Street believe that Microsoft may be able to achieve 20% of the original market share, that is, 5% in 2005, and analysts say Microsoft may do better. One and a half ago, Microsoft claimed that 2% of its income in 2005 came from mobile phone related sales, 25% of mobile phones will use their development software operation platform. This second goal looks particularly ambition, because Microsoft occupies a share of this market at that time. Microsoft's first software version is a programming error, incur a lot of non-sticks. Its partner British mobile phone manufacturer Sendo has also rejected its idea to stealing it last year (Microsoft refused to admit). And in the smartphone market, Microsoft only seizes no more than 1% of the share. A analyst at Pacific Crest Securities said that in 2002, Microsoft's income in this business is only 20 million US dollars. A large batch of service providers is preparing to launch a Windows-based smartphone, that is, traditional Windows appearances, and access Microsoft applications. Microsoft has reached an agreement with the mobile phone manufacturing giant Samsung, which will be launched in the United States from the Sprint PCS or Verizon Wireless. There is also a rumor that another major mobile phone manufacturer-may be the second Motorola, may start to produce Windows-based phones (but Motorola did not make any comments). Jin said that another possible partner is Sony Ericsson, and its share in this competitive brutal market is constantly decreasing. Microsoft is aiming against Palm
Microsoft has always wanted to set up all of Palm - Memoji, handwritten identification, synchronization. However, now Microsoft launches Windows Mobile, alias Pocket PC 2003, starts to imitate the PALM operating system in another way. Big Zhang Bani launched a Pocket PC operating system for only one year, Microsoft's latest Windows Mobile is just a key area that will focus on Microsoft's dominant position. Integrated support Bluetooth and Wi-Fi, plus improved Pocket Internet Explorer, will realize the dream of high-speed wireless network roaming. In addition, improved VPN support can also make reading enterprise network data simply. In the process of competing with PalmSource for market share, Windows Mobile will not do too much effort. In fact, when PalmSource launched Palm OS 5, Microsoft missed a good opportunity. At that time, PalmSource has been abnormally fragile and basically lost a development cycle that turned to the ARM processor. Microsoft should stand up like a browser war, use its opponent's weakness to attack, but it is just some changes in our own products. Now PalmSource should be proud. It wins in some famous product competition - wireless devices such as Samsung SPH-I500, technically innovative Fossil Wrista, and Garmin IQUE 360 for integrated GPS. PalmSource can also enter mobile phones, smartphones, etc., and Microsoft requires three operating systems to compete with it. Perhaps, Microsoft has effectively imitation Palmsource. Group of people
According to the latest research, this year's sales of smartphones in the European market is gradually exceeding traditional laptops, and Palm has fallen to the third place in terms of mobile operating systems. The research company canalys found that in Europe, the Middle East and Africa, the mobile phone market has increased by 25% compared with the same period last year in the first quarter. The main reason for this growth is the speech-directed mobile phone that collects computer characteristics, such as Sony Ericsson's new P800 uses Symbian operating system, and manufacturers sell from Microsoft Windows CE operating systems. Equipment. In this quarter, the speech-oriented equipment running on the Symbian operating system is 807,270 pieces, which is more than 8 times the same period last year. Nokia, Sony Ericsson Mobile Communications and ORANGE and other companies have also adopted Symbian operating systems. At the same time, Hewlett-Packard and the latest company in the market in the market in the first quarter of Windows CE-based equipment sales totaled 370,530 pieces, an increase of 62% over the same period last year. Most of the products - about 308,000 are data-oriented devices. Although the Palm operating system based device is reduced by 3% from last year, only 284,840 pieces, but Canalys expects Palm sales expected to increase after the Tungsten and Zire models this week. Analysts said: "So many manufacturers use Windows CE in their equipment to show the Palm operating system in Europe, the Middle East and the African market have dropped to the third." The challenge in Palm is not only from the continuous increase of Windows CE manufacturers. There is also an endless mobile device. Palm is still a largest independent manufacturer of data-centric devices, also accounts for 15% of the entire mobile phone market. Nokia is the first place, accounting for 42%, Sony Ericsson ranks second in 12%, next is 11% of HP, Orange 4%.
Table: Rankings of mobile equipment operating system in EMEA area in 2003
Operating system shipments share Symbian 807, 270 53% 799% Windows CE 370, 530 24% 62% PALM OS 284, 840 19% -3% 61,990 4% -4%
Source: canalys.com Ltd, 2003 (Note 1: "Mobile Devices" includes mobile phones, PDAs.)
(Note 2: EMEA area refers to Europe, Asia Pacific and Africa.)
