The mobile phone market is experiencing a structural oscillation, in the excitement and confusion, it is a key to the success of success, who has a keen market vision and a good general view. Smartphone, after a few years of preheating, in 2003, it entered a crucial rapid growth period, operation, semiconductor, application development, mobile terminal, and the competition of each link was smoke.
Mobile phone operating system (OS), as a key platform for connecting hardware, carrying applications, playing a pivotal role. Symbian, Smartphone, Palm, Linux four major operating systems, with this year's mobile terminal constantly, the market is constantly warming, and the battle between them is getting more and more hot, getting more and more walking to the front desk.
Operational platform princes dispute
At present, the operating system of smartphones mainly has Symbian, Smartphone, Palm, Linux. According to the data on the global smartphone inlet, smartphones from the Symbian platform account for 70%, accounting for absolute advantages. Symbain is the operating system of several telecom giants such as Nokia, Motorola, Sony Ericsson. The establishment of this alliance company is mainly to deal with Microsoft's Window S Mobile and other mobile phone operating systems, and most of the traditional mobile phone manufacturers support Therefore, 70% of the share is normal. The share of Palm mainly comes from its PDA support, so the truly variable is Microsoft and Symbian. It seems that the Symbian advantage is obvious, there are the most terminal manufacturing support vendors, but in fact, the situation is very subtle. Nokia, Motorola, Sony Ericsson, Panasonic, Samsung booked between competition, how can a group of competitors have been intimate, firm? And Microsoft, with the continuous introduction of Windows Mobile's new version and 2003 Chinese version, add Intel's introduction to the introduction of the strategy on the mobile phone, which has received more and more new mobile phone manufacturers, which also makes the Symbian camp constantly moving. In August of this year, Motorola took the lead in the announcement of the Symbian equity, and will launch a smartphone based on Microsoft operating system at the end of September. This global second largest mobile phone manufacturer has changed, the platform pattern of the entire smartphone operating system will result in a hunte The influence of motifs, it also makes the competition between the two more intense.
In the face of such a multilateral and sensitive mobile operating system, Symbian Beiya District Business Development Director Li Hevin avoided the Motorola change. He firmly believes that their absolute advantage will not be shaken, and SYMBIAN has been invested for 6.7 billion US dollars for this operating system. Such size is difficult to achieve in other operating systems. Perhaps as Symbian's spokesperson, he must confident, but in fact, this kind of fund investment is really not a big number for Microsoft with $ 46 billion in cash. It is only the global publicity fees in Windows Server 2003, and Microsoft has invested $ 400 million, he really estimated Microsoft's strength. And ACR predicts that mobile phones that use Microsoft smartphone platforms will exceed Symbian. Many platforms coexist, the market is full of variables, and Symbian has no reason to lying on the current performance. The embedded Linux also develops very quickly, it will become another bonus in this competition. The smartphone market is still in full swing, and the operating system has been fighting very much.
Diversification Select to become mainstream of mobile terminal
The dispute between the operating system's platform will be implemented to the mobile terminal manufacturer. Although the operation platform manufacturer makes it unknown to attract mobile terminal manufacturers and software developers to their own platform, but the mobile phone market is changing, and the market is full of reefs, not all changes can win business opportunities. . In this context, terminal vendors tend to walk more legs, do not do a gambling, the choice of the operating system is also the case. The traditional mobile phone giants are naturally a number of boats. Motorola abandoned Symbian, selected Windows Mobile and Linux operating systems due to Nokia's competitive relationship; while Samsung said simultaneously supported three operating systems in Window Smobile, Symbian, and Linux; Siemens is a molecule of the Symbian alliance, natural support, but with At the same time, it has always maintained a good relationship with Microsoft.
Although domestic mobile phone manufacturers also expressed a number of legs walking, from the current smartphone products, the main use of Microsoft's smartphone operating system. Lenovo's latest smartphone is used by Microsoft's OS. The CECT smartphone uses Microsoft's Smartphone, TCL has signed a cooperation agreement with Microsoft in smartphones. From the choice of the intelligent operating system of domestic mobile phone manufacturers, diversification is the direction.
Under the diversified pattern, who will become the most important winner in the future, become the owner of the largest market share, and finally depends on the market, depending on the application, depending on the support of the industry. Whose platform can achieve the most value, bring more applications, and who may be the mainstay. At present, the smartphone market is also a early stage of cultivation and rapid development. The manufacturers involved in the entire industry chain are constantly rich, and such a period is full of variables.
