Coarse grain
Rusha
Reprinted from: Chinese Reading 2004/03/03
Houjie Note: This is a great book review. Exciting from everyday life, 铿铿 After starting the assumption, the song is elegant. Content, the text is not good, and the book is not lost, and the name of the famous people can take the elevated blood pressure of Venus. Read more fun. Deep a book review. The mainland is really!
Those who have a superiority of living conditions are increasingly becoming a high-grade food. The coarse grain has become an indispensable food due to some of the human body, but the crude grain is often refusing to refuse to eat food. Therefore, the premise of coarse grains into high-end foods is that chefs can put coarse grains. Also make a good taste. I have an older colleague, because I have eaten too much coarse grains when you are young, the so-called "farm cuisine" made by coarse cakes, but when the chef puts the steamed descending Fried, when it is made with alchemy, my colleagues have started to chew chew. There are many things in the world, returning to the computer book market. Today, the status of office software books is in the case of coarse grains.
Coarse grain office software
Although it will use the OFFICE handling office that once becomes a sign of the computer, but today, the office software book has become "coarse grains" before the fine, and even a "chicken rib" that is not unclosed. It is said that the office software is the same as thick grains, and "taste" is often very poor. In people's impressions, office software has been widely popular, which will use office handling office, just a very common skill, so that only the basic conditions of people's job hunt, and it is impossible to become a high salary or promotion. So people began to despise the skills of office software. On the other hand, people are ignore a fact: Most people only use 70% of the Office set software (Hou Jiebi 1), so many advanced matters can't do, but people don't put office Research, so that it will not be made in office. In this way, in the actual work, people don't know how office can do some things, so I want to return office to "low-end" computer skills. On the other hand, people face many practical problems. Causes this reason for contradiction, it is necessary to return to the writing of office software books.
The current office software book is basically only introducing basic operation functions of office software, and there is no combination with the problems encountered in actual work (Hou Jiebei batch 2), so that the remaining 70% of the introduction of office software is lost. necessity. To make a computer book become a bestseller, the price of pricing is often a decisive factor, and in-depth introduction to the application of software, the space of the book must increase, and the pricing will increase, editing It will be confused by a question: Whether there is a reader who is willing to spend 80 yuan to buy a office book book. It is said that this problem is necessary for the crude grain office software book.
Does coarse food need to be fine?
To find the answer to the "Office Software Book Need To Do", we may wish to study the reader's purchase. In the programming class, Huazhong Technology's "deep-in-depth MFC" price reached 80 yuan, and the price of the "C Primer Chinese version" of the electric society even 128 yuan, and the two sales have reached A amazing figure. There are many similar examples, which indicates that the price is not the only factor that the reader is purchased. The reader will consider the practicality of the book (Hou Jiebi 3).
Let's take another set of numbers. In theory, informationization is a large number of domestic companies. However, in the face of total investment of millions or even thousands of large management information systems, companies that can implement large-scale management information systems and companies that cannot implement it will form. A 3: 7 ratio. Looking at the enterprise to implement a large-scale management information system, with ERP software as an example, implementing successful enterprises and implementing unsuccessful companies have formed a 3: 7 ratio. In this way, more than 70% of domestic companies do not require informationization, but need to be implemented in a more economical, more convenient way (if it doesn't require BPR), this actually left a huge giant office software. Market space. In the manner of managing software vendors, the OA system implemented by office automation is a low-grade representative, which makes many traditional enterprises to talk about OA. Thus, the office software is in a position that can't be can't. However, the actual needs of the company still actually exist. If this requirement is not satisfied, the job that generates demand will operate in a way. According to decision-making systems, foreign companies are afraid that the scale is small, and it will also set up a moderators. This person's duty is to consider the problem encountered in the business decision. The program, and this has become an incredible thing in small and medium-sized enterprises in China. Many domestic companies have extended the "three shots" decision methods: beforehand to take the brain decision, if the decision makes a mistake, the thigh is regretted. When the decision-making mistake has caused a major loss, it will take the ass to leave. A small decision system is missing, and the losses brought to enterprises are often unrecognizable. In terms of currently hot project management (Houjiebei 4), although project management has become a hot noun, there is more impression that only construction projects and software development will only use projects. management. And the so-called project, but it is only one job, so that it is an aircraft or a publicity slogan of a company, as long as this work has the beginning and end, there is a clear output result, it can be used as a project. Treat it. Therefore, from the healthcare to the manufacturing industry, from the software production to mineral resources development, all walks of life involve project management. Opened project management, which would cause all projects at the same time as the highest peak of resource demand or the project at the same time, and the former will lead to heavy burden on the company, which will make the company have to face layoffs. In other aspects such as project estimation, budget, control, communication and authority, companies often encounter crisis due to unreasonable arrangements. In fact, China's old saying has already summarized the function of project management - eating is not poor, the flower is no longer, and it is not a poor. I don't know if the leaders of the company have considered because there is no project management of this "calculation" work, and how much is it.
There is also a knowledge management area, and reports from Gartner research institutions show that a company that does not have collaborative nature can only perform real optimization and management of only 20% of corporate resources. Other 80% of the useful resources remain in e-mail, on the desktop, inner files, from the various pages downloaded from the network, and the readable report generated by the enterprise application. Therefore, the gap between the implementation and the implementation of knowledge management in resource utilization will be very obvious. Today, the information has become part of the asset, there is no use of 80% of the information resources, it is equivalent to nothing to manage the same value. assets. However, in a well-managed company, there is no leader who will allow the subordinate to 80% of fixed asset management, and 80% of leaders will not think of the same important to 80% of information resources. In fact, the above problems encountered by the company can use office software to add a little management idea to solve. It is particularly worth mentioning that many companies have implemented ERP and CRM systems, often only one year-related data, so that many of the work of the system cannot be completed because there is no historical data, ERP, CRM usage effect is implemented It will also be a big discount in the early days. Therefore, it is not to say that there is financial, and companies that plan to implement large-scale management information systems do not need to use office software to digitally transform their business management. From this point of view, the crude grain-based office software book is necessary, and the next thing to solve should be how to make this problem with coarse food. How is fine?
Consider the computer book market and IT application market, we are not difficult to find office software and office software books are constituting a malignant dead cycle. For office software, people are accustomed to self-study by books. Due to the low-endization of office software in people's mind, the office software book books only introduce the basic functions of the software. When people encounter certain problems in actual work, they can't find the appropriate textbooks, and it will hinder the in-depth use of office software. Therefore, the essence of coarse grains is to break this dead cycle. In fact, this is not difficult to do. Taking the decision-making system as an example, as long as the knowledge of data model decision, Excel is a good implementation software. The implementation of project management is just Microsoft's Project software, project management is unfamiliar because of people because of practical project management operations. Project class books. It seems that the mysterious knowledge management, although there is SAP, the large vendor such as SAP, in fact, the primary implementation means is just IBM Lotus K Station, Microsoft's SharePoint such small software. Since domestic enterprises have achieved computerization first, many companies' ERP implementation is often expanding with financial modules. Therefore, for ERP, the CRM system has accumulated resources, and the Excel software can also be done. For a while, the "EXCEL" and "Microsoft Excel Accounting Information System Development" and "EXCEL2002 and Finance Finance", Science Press, "Excel2002 and Finance Finance", Science Press, Beijing University Press. "" Chinese Excel2002 and its application in financial management and investment analysis "have had a small impact in Tsinghua University Press. This application idea of Excel software in the financial system is really worthy of planning editing. It can be said that the office software is the body, and the user uses office software to solve the informationization problem is used, and the combination of body will produce a new market. In this way, the reason why office software class books become "chicken ribs" is that they only see the body, and there is no useful angle. In fact, the body is limited, and the use of unlimited, the fine grains itself reflects an idea that cannot be a law, unlimited. "Use" is in the needs of corporate users, and then answer whether someone proposed in the foregoing will be 80 yuan to buy office software books, the answer is that if this book gives users a value far more than this book The pricing, the high-cost price of course will lead to the reader of the account (Hou Jiebi 5) paying a bill. Do you want to do it, you go to a plate of fried head, after the breasts are used, you will find that the price of this thick grain will be more expensive. ※ Hou Jiemei 1: I think most people use only 50% (even lower) features of Office set software.
※ Hou Jiebei batch 2: Most Office books are not written by industry people who actually use these software in practice, but written by computer books. Industry people from Domain Knowledge angle (Great), computer book written can only be cut from MENU (SO BAD)!
※ Hou Jiebei 3: Buying books never should buy paper. Book prices should be an embodiment of book value. This is a ridiculous response of the immature reading market that will encounter "buy a book when buying a paper, the bigger enough enough".
※ Hou Jiebei 4: The "Project Management" in the mainland is "project management" in Taiwan.
※ Hou Jiebi 5: The key is how much "understand people"? It is not enough to support the author or powerful "coarse grain fine work" and the publisher to go forward with enough confidence. Before the real fine work has not yet, the coarse grain has been completely broken, so that the gold is also destined to buried under the gravel? There is no trial, (more) all the questions will not have an answer, but whether the maturity of the market is enough to give the author and the publisher a "can test" attraction? Doured over and asked, whether the author and the publisher have enough courage to do a self (and also a big me)? A very careful, product is very good, if you don't make a profit of a career with an ordinary career, you will not give yourself to do your strength. thing.
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