Determine the overall style and creative design of the website
The overall style of the website and its creative design are the most difficult to learn from the webmasters. It is difficult to refer to and imitate without a fixed program. Give you a theme, any two people are impossible to design exactly the same website. When we said: "This site is very cool, very personality!" So, what makes you feel COOL? What is the difference between it and a general website? This article tries to explain the solemmon language:
1. What is the style, how to establish a website style?
2. What is idea, how to create ideas?
● Style is abstract. It means that the overall image of the site gives the browser's comprehensive feelings.
This "overall image" includes the Site CI (Sign, Colors, Font, Slogan), Layout Layout, Browsing, Interactive, Text, Tone, Content, Existence, Site Honor, etc. For example: We feel that Netease is easy, Disney is vivid, IBM is professional. These are all different feelings that websites have left.
The style is unique, it is where the site is different from other websites. Or colors, or techniques, or interactive, allowing viewers to clearly distinguish this is your site unique. For example, the unique framework of the new century network (www.century.2000c.net), NetEnet wallpaper station, even if you only see one of the places, you can tell which site is.
The style is human. Through the appearance, content, text, communication through the website, you can summarize the personality and emotions of a site. It is Wen Wen Confuciors, which is the enthusiasm, is lively and vulnerable. You can use people's character to compare the site in the poetry.
The difference between a style website and the ordinary website is that the normal website you see is just a pile of information, you can only use rationality to describe, such as the size of the information, the browsing speed is slow. But after you have visible a style, you can have a deeper sense of emotional understanding, such as a taste, amiable, is a teacher, a friend.
I have seen the above description, what may I still have a vague style. In fact, the style is a word: unique!
How to establish a website style? We can divide these steps:
First, the confident style is based on valuable content. A website has a style without content, just a burst of embroidered pillows, like a person who is arrogant but not knowing. You must first guarantee the quality and value of the content. This is the most basic, no need to quo.
Second, you need to completely figure out what you want to give up the impression of people. It can be taken from these aspects:
1. If you only use a sentence to describe your site, it should be: _____________
Reference answer:
Creative, professional, (technology) strength, beautiful, impact
2. Thinking of your site, you can think of the color is: ________________
Reference answer:
Passionate red, fantasy, smart golden
3. Think about your site, the picture that can be associated is: ________________
Reference answer:
A morning, a Ferrari sports car, crowded square, grocery store
4. If the website is a person, his personality is: ________________
Reference answer:
Thought mature middle-aged, wild unrestrained cowboy, confidently honest entrepreneur 5. As a webmaster, you want to give people an impression that: ____________________
Reference answer:
Dedication, careful investment, deep, responsible, pure, straight, ladies
6. Use a kind of animal to metaphor, your website is the most elephant: _________________
Reference answer:
Cat (mysterious), eagle (gaze), rabbit (smart sensitive), lion (self-confidence)
7. The viewer thinks you and other websites are: __________________
Reference answer:
Can trust, the fastest information, convenient communication,
8. The feelings of the browser and your communication are: ______________________
Reference answer:
Teachers and students, colleagues, friends, long young.
You can first fill in a answer, then let other netizens fill in. The result of the comparison will tell you: Your website is now gap, weakness and places that need to be improved.
Third, after the impression of its own website, started to build and strengthen this impression.
After the "quantification" of the second impression, you need to further find things that have the most distinctive characteristics, which is the best thing to reflect site style. And focused on the characteristics of the website, promoted. For example: Review the name of the website, the domain name, and whether the name is in line with this personality, whether it is easy. Review whether the standard color of the website is easy to think of this feature, whether it can reflect the personality of the website, etc. Specific practice, no formation. I have some reference here:
1. Put your logo logo, as much as possible on each page. Or header, or footer, or background.
2. Highlight your standard color. The link of the text, the main color of the picture, the background color, the border, the border, etc., as many colors match the standard color.
3. Highlight your standard font. In key titles, menus, and unified standard fonts.
4. I want a Lang Lang to propaganda slogan. Do it in your banner, or put it in your eye, tell you that your website is ...
5. Use unified tone and people. Even more people work together, let the reader feel that the same person is written.
6. Use a unified picture to handle the effect. For example, the direction of the shadow effect, the thickness, and ambiguity must be the same.
7. Create a symbol or icon for your site. For example, in a link before the link, you can use it, .. ☆ ※ ○ ◇ □ △ → (see yourself in your location) and so on. Although it is very simple, it gives people a different feeling, (why didn't I think?)
8. Use the lace, line, point
9. Display your website's honor and successful work.
10. Tell your netizens about your true story and ideas.
The formation of styles is not once positioned. You can continue to strengthen, adjust, and modify in practice. Until one day, netizens write a letter to tell you: "I like your site, because it is very style!"
● Creative (IDEA) is the key to survival of the website. This is believed that everyone has already recognized. However, as a web designer, the most upset is there is no good creative source.
Note that creativity here is the overall idea of the site, (because this creativity produces this site, or the same content, the idea of the idea), the flat design creative of the web page will introduce it in the back layout.
What is creative, how to create creativity?
Creativity is fascinating, wonderful, surprisingly; creativity is the idea of capturing, is a hi-trick created ....
These speeches have said some characteristics of creativity, essentially,
Creativity is a special way to convey information.
For example, WebDesigner (web designer), we will write the E letter under: WebDesiger, how is it, this is actually a creative!
Creativity is not the inspiration of the genius, but the result of thinking. According to James, a professor of American advertising, the process of creative thinking is five phases.
1. Preparation - The information collected by the Institute, in accordance with the old experience, inspire new ideas;
2. Incubation - Chew the information and digest the information, so that the awareness is free to develop, any combination;
3. Revelation - the development of consciousness and combine, and create ideas;
4. Verification period - amendment will be made;
5. Formation - Design and make web pages, make creativity.
Creativity is to re-combine existing elements.
For example, the network is combined with the phone to generate an IP phone. From this point, anyone, including you and me, you can create different creativity. Moreover, the more information is, the easier it is. It is better than the kaleidoscope, the more the glass sheets in the cartridge, the more patterns presented. If you have your heart, you can find the most creativity on the Internet comes from the combination of real life (or virtual reality), such as online bookstores, e-communities, online auctions. Do you think of a better idea?
Creative thinking is the most commonly used Lenovo, which provides 25 Lenovo clues for website creativity:
1. Upside down it 2. Turn it 3. Turn the color 4. Make it longer
5. Make it flash 6. put it in music 7. Combine text music drawing 8. Make it a young
9. Make it repeat 10. Make it into stereo 11. Participate in the competition 12. Participate in bets
13. Change part of 14. Split it 15. Make it Romantic 16. Make it speed
17. Increase the flavor 18. Make it look 19. Make it symmetrical 20. Put it to children
21. The price is lower 22. Give it a nickname 23. Pack it 24. Free
25. The above extension combination
------------- (Reprinted from Fan Zhiyuan "Advertising Production")
It is necessary to mention that the purpose of creativity is a better promotion website. If the idea is very good, it is meaningless to the development of the website, we will wear a high heel shoes for the dairy, then we would rather give up this idea!
There are still many things about style and creativity. Interested netizens can find some book reading in some advertising design. I hope this article can help you have an update and improvement to your website. Thank you!
