Locate your website CI image
The so-called CI is a borrowed advertisement term. (CI is the abbreviation of English corporate Identity), which means the image of a company through visual. The CI planning in real life is all, outstanding examples, such as Coca Cola, global unified symbols, color and product packaging, which give us an impression. More examples such as Sony, Mitsubishi, McDonald's, etc.
An outstanding website, like entity, as well as the overall image packaging and design. Accurate, creative CI design, the promotion of the website is more than half of the effect. After your website theme and name are set, it is necessary to think about the CI image of the website.
Some netizens should ask: I am not learning advertising majors, Ci may be too difficult to me: (Don't worry, Acie doesn't have to learn design professional. Just refer to my specific practices and experience, It's easy to get the CI of your website :)
1. Design the logo of the website (LOGO). First you need to design a sign (logo). Just like the trademark, logo is a concentrated expression of your site characteristics and connotations. Seeing Logo will let you read your site. Note: The logo here does not refer to the 88x31 small icon banner, but the sign of the website.
The logo can be Chinese, English letters, can be symbols, patterns, can be animal or characters, etc. For example, SOIM is using SOIM as a logo, Sina uses letters Sina eye as a sign. Sign design creativity is from the name and content of your website.
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(2). Website has professionalism, which can be used as a sign of items in this major. For example, the Chinese bank's copper plate symbol, the steering wheel sign of Mercedes.
(3). The most common and simplest way is to use the English name of your website. With different fonts, the alphabetic deformation, the combination of letters can easily make their own markers.
2. Design the standard color of the website. The first impression of the website is from the visual impact, and the standard color of the website is quite important. Different color matching produces different effects and may affect the emotions of visitors.
"Standard Color" refers to the color of the website type and extension. Each actual example will understand: IBM's dark blue, Kensel's red bar, the red blue green block on the Windows window sign, makes us feel very pleasing, very harmonious. What do we feel if IBM is changed with green or golden?
In general, a standard color of a website is not more than 3, too much is dazzling. Standard Colors To use the logo, title, main menu, and main color block of the website. Give people a uniform feeling. As for other colors, it is only used as embellishment and lining, and it is never to win.
In general, the colors suitable for web-specific colors are: blue, yellow / orange, black / gray / white three series colors. (Note: About the specific method of color match, we will introduce the eighth article in this series).
3. Design the standard font of the website. Like standard colors, standard fonts refer to unique fonts for flags, titles, main menus. Generally, our web page default font is a Song. In order to reflect the "unique" and unique style, we can choose some special fonts as needed. For example, in order to reflect the professional use of a coarse, it can be used, and the design is beautifully used, and it can be referred to as a handwritten, etc. Of course, these are all the opinions of Abie, you can choose a more appropriate font based on the connotation expressed by your website. At present, there are twenty-three kinds of Chinese characters, and there are nearly 100 kinds of English fonts. There are many special English art fonts on the Internet. To find a satisfactory font is not difficult :) Need to explain: use Non-default fonts can only be in the form of pictures, because it is likely that you have not installed your special font in the browser, then your hard design makes it!
4. Design the propaganda slogan of the website. It can also be said to be the spirit of the website, the goal of the website. Use a word or even a word to highly summarize. Similar to advertising gold sentences in real life. For example: "The taste is great"; Meswell's "good things and good friends are shared"; Intel's "give you a pentium heart".
The above four aspects: flag, color, font, slogan, is a key to establishing a CI image. It is exactly the site's surface article, design and complete these steps. Your website will be replaced, and the overall image has an improvement. The image said: You change from a rustic farmers into a white-collar worker in a suit. (Note: We only designed CIs in a flat static, and there is no introduction of sound, three-dimensional stereo.)
Ok, I read the above introduction, you should have a preliminary concept on the website CI. Maybe not very clear, because those truths are too abstract, you may need some actual, more vivid examples. Abie will modify some instances at the same time on its homepage. In the next section, let's discuss "Determine the section of the website", welcome to participate, thank you!
