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MT BRANDING: All About Customer
Reading Background Knowledge Tips: Movable Type is the largest BLOG Software, which is the largest BLOG Software globally, developed by Ben and Mena, and later created SixApart, winning BLOGOSPHERE, and then got JOI leadership Japanese venture capital company invested, The company's development enters the right track. For personal observation, their products have won some effect similar to the Google propagation method. Sixapart offers Blog Host Service TypePad, which has been cooperated with the Japanese NTT telecom operators to enhance Japan Inn the US market. Recently, the Movable Type 3.0.0 released. Due to the focus on fees, the free authorization treaty is announced, causing many dissatisfied global bloggers .... Below you can read this article :)
Text: From Taiwan, I saw MT3.0 from Taiwan. The Feedster will be excluded. Many people have used "public insult / offenders", "lying on users", and even some people are already cheering WordPress. Will win the next victory; "MT immigration tide" has begun to appear, and it is coincided with Blogger.com's overhaul special repair, it seems that global blogger does not retreat.
I personally, I still agree with Dave Winner's view. He said that he is a good dinner is already $ 100. Why do Money call? From the heart, I am very agreeable If the author is, the author is not easy, people are not easy, people have made it in the boudoir, and the development of VC investment is developed step by step, and the market prospect is not very clear, the fee is originally protecting copyright A strategy and providing better quality service - But when I see Jenny reminder that the version of MT3.0 will not be downloaded from its official site, and any user wants to upgrade to MT3.0 or higher They must be upgraded to MT3.0, and Mr. Lu Xun said, I have been angry, if my server is going to reload, I ask who wants a free version? For the previous version? Let me still save a local The computer is not enough (Of course I have now, huh, huh)?
And when I go to the free MT3, there is something that makes me very uncomfortable. They first want me to register TypeKey, although the good stuff I have introduced is really good, but I still have a big festival to register it first. Then I actually waited for confirmation to formally login - I had to delay until now! In fact, I have already spent most of my most download MT3's determination.
Jianshuo said that he will definitely upgrade, but don't know if he will buy? OK, even if Mena's pricing is suitable, but if they consider if I have paid by Mastercard, Jenes, I don't have PayPal. It is also, the problem is that the domestic bank is backward is unbearable - but they obviously think of the Japanese market, launching Japanese version, Joi's credits can not, Chinese is very small SB to buy genuine software Or pay the service, is this famous reputation that has been floating in the sea?
Hilton noticed that MT and FEEDDEMON rely from free from the free quality to quickly gathered a wide range of users, and then launched commercial transformation, it can be said that this is a commercial model that is used since the birth of the Internet, Yahoo, Google Also. The problem is that these giants provide a charging service while still winning the foundation of the masses, but SixApart? From the current trend, they are arguing, this may be a good thing, but many users are not satisfied, and this Once the first income is the main dissatisfaction, once it is established, it is widely spread in the BLOGOSPhere's powerful communication effect, and the future will be unfavorable to SixApart. More to obvious, the loyalty of MT users has begun to fall quietly.
As far as the pricing plan they have developed, they are more comprehensive and perfect. They launch a charging service, which is also intended to choose the potential future customers to win the next step, this is a very savvy strategy; however, they seem to be undecisively And the timing should not choose after Blogger.com's comprehensive revision, the most important thing is that they put the charges in the download page in a prominent position, and download the free download of the corner (I found it for a long time) This is a very serious mistake. From a professional point of view, they are the great disrespect for the original large number of support users, and have always been passing the mouthful of these users to win the company's reputation. If the fee is If necessary, then how to deregulate the public inevitable emotions and launch new services in an appropriate way, which is not only the focus of public relations discourse, but also a basic essential for user management. Undoubtedly Movable Type is attracting the world's most active network group users, this focus is for Sixapart companies and Movable Type brands? Do they want to learn Google to create a constant topic to build a strong brand? In enough people After paying attention, the company announced the launch of new authorization programs that contribute to users, winning new users in one fell swoop? These are probable, maybe just as Mena, everything is time (IT's About Time)!
But in any case, we can learn from this incident from MT3.0. Whenever we must pay attention to the needs of users, there is a gentle and elegant user management; because of the company's strategy thinking The level is multi-wide, and each user's thinking is always different. They will always be picky - their picky, is the driving force of the company.
Movable Type is a great work, and Sixapart is a great company. They foresee the big trend of future network publishing, and they are also positioned to be "publishing platform", sincerely wish them success!
