Dell has 4 manufacturing centers around the world. Yesterday's TV topic, played the production of Dell Xiamen. This center is mainly facing Japanese and China-based markets. It is very surprised to see the actual production situation of Dell. 1 Global Continuous order, distribution, delivery system DELL is almost 0 stock, its system will automatically place an order to the partner manufacturer according to order. And the source of orders, 80% is online order, 20% are telephone orders. You can imagine the Dell's background running an extremely robust system, and McDee has found Dell in eight years, and this system is estimated to have a close 20 years. 2 All 2 hours of distribution parts to the production of pipeline TV have seen a small trailer. Every two hours of drilling into the warehouse once, drawing a certain amount of accessories, quantity and proportion is based on the single line under their online system. This ensures the least backlog of components on the pipeline. 3 parts standardization, assembly efficiency flow water lines for 2 people, no 2 people form a group assembled a machine. The reporter uses a stopwatch to calculate one of the sets of ordinary PCs for 1 minute and 52 seconds. The interface of the component is very standard, and the PC turns into a wooden. 4 Delicate Mode of Direct Mode has become an unable to host. Even so, Dell did not obtain the first achievement in the Asian countries in China and Japan. Behind the Japanese DELL in NEC and Fujitsu, China is also behind Lenovo. Yesterday's film broadcast Dell world's first Real product display store, where you were in Tokyo, Japan. Although the store is small, it is revolutionary for Dell. Because Dell's direct selling mode never stains the actual store head, Dell's products only appear in news, website, and phone. And this small Show Room mode is not the purpose of selling (I estimate it or even accepts the order), but is the purpose of promoting sales, let the consumers who have doubtful, to see, use Dell's product.
Finally, I still talk about China. Dell wants to make boss in China, I am afraid that it is not possible for a few years. One reason is of course that China's credit payment means has not yet been established, and Dell's hard-working credit card installment pays PC, which is difficult to start in China. Another reason is that Asia does not look at the purchase habit of paying money. There is still a considerable number of people in Japan, and if the Chinese can adapt to the model of direct sales, I am afraid it takes more time. Good business model, good system is not necessarily accepted immediately, producing profits. Dell must also see this, the generation of Show Room in Japan is a quiet change. If one day I saw the Dell store in China, I don't think it is a surprise thing.
