Advertisingvocabulary
AD
Abbreviation of The Word "Advertisement"
Advertisement
Item of publicity to Promote a Product Or Service in Newspaper, Magazines, on TV ETC.
Advertising Agency
Marketing Services Firm That Assists companies in Planning Advertisements
AIDA
Attention, Interest, Desire, Action - The AIM of All Advertising
Benefit
Advantage of A Product Or Service
Billboard
Signboard for Advertising Posters
Campaign
Organized Course or Plan of Action
Circulation
Average Number of Copies of Newspapers or Magazines Sold over a period of time
Classified Ads
Small Advertisements in Newspapers or Magazines, Divided Into Categories.
Commercial
Advertisement on Radio or TV
COUPON
Part of aprinted Advertisement to Be Used to Order Goods or Samples
Direct Mail
Advertisement Sent by post to proctive customer
Double-Page Spread
Advertisement Printed Across Two Pages in a Newspaper Or Magazine
Eye-catcher
Something That Particularly Attracts One's Attention
FEATURES
Special Characteristics of A Product
Generic Advertising
Advertising for a Whole Sector, Such As Tourism, Rather Than A Specific Product
Hoarding
Wooden structure, or signboard, used to carry advertisements
Key Words
Informative Words Chosen to Indicate The Content of A Document
Launch
To start an action in Order to Introduce Something (E.G. A New Product)
Mailshot
Piece of Advertising Material Sent To Potential Customers by POST
Mass Media
The Main Means of Mass Communication (NewSpapers, TV & Radio)
Poster
Large Sheet of Paper Used in Advertising
Prime Time
Hours on Radio & TV with the largest audience, usually the evening
Promote
Use Advertising and publicity to try to increase sales of a productslot
Specific Time In a Broadcasting Schedule Allotted for a Commercial
Spam
UNSOLICITED Advertising Sent THROUGH THE Internet As an Email Message
Target
Objective; What is meansd at
U.s.p.
UNIQUE SELLING Proposition; a Declaration of What Makes a Product Different
