Website planning refers to the analysis of the market before the construction of the website, determines the purpose and function of the website, and planning the technology, content, fees, testing, maintenance of the website under the construction of the website. The website planning plays a role in planning and guidance on the website, and plays a positioning role in the content and maintenance of the website.
The website planning book should cover all aspects of the website planning, the writing of the website planning must be scientific, serious, and seeking truth from facts.
The contents of the website planning include:
I. Market analysis before the construction site
1. What is the market in the relevant industry? What kind of feature is there, whether it is possible to carry out company business on the Internet.
2, the market's main competitors analysis, competitors Internet access and its website planning, functional role.
3, the company's own condition analysis, company profile, market advantage, can use the website to improve which competitiveness, the ability to build websites (cost, technology, manpower, etc.).
Second, the purpose of the construction site and function positioning
1. Why do you want to build a website is to promote products, e-commerce, or build an industry website? Is the need for the business or the extension of the market development?
2. Integrate the company's resources and determine the website function. According to the needs and plans of the company, determine the function of the website: product promotion, online marketing, customer service, e-commerce type, etc.
3. Determine the purpose of the website should achieve according to the website function.
4, the construction of the intranet (Intranet) and the scalability of the website.
Third, website technology solutions
Determine the website technology solution according to the function of the website.
1. Use a self-built server or rent a virtual host.
2. Select the operating system, use UNIX, Linux or Window2000 / NT. Analyze input cost, function, development, stability, and safety.
3. Using systemic solutions (such as IBM, HP) and other companies, e-commerce solutions? Still developed.
4. Website security measures, anti-black, antiviral solutions.
5. Development of related procedures. Such as webpage program ASP, JSP, CGI, database programs, etc.
Fourth, website content planning
1. According to the purpose and function planning of the website, the general corporate website should include: company profile, product introduction, service content, price information, contact information, online orders and other basic content.
2, e-commerce website to provide members registration, detailed commodity service information, information search query, order confirmation, payment, personal information confidentiality measures, related help, etc.
3. If the website column is more, consider using the website programming person to be responsible for the relevant content. Note: The content of the website is the most important factor in the website attracts the viewer, no content or un practical information will not attract the visitors in a hurry. The information that people want to read can be investigated in advance, and investigates people's satisfaction with the content of the website after the website, and adjust the content of the website.
Five, web design
1. Web design art design requirements, web art design generally consistent with the overall image of the company, in accordance with CI specifications. Pay attention to the web color, the application and layout planning, keep the web page overall consistency.
2, in the adoption of new technologies, consider the distribution of major objectives, age, network speed, reading habits, etc.
3. Develop a web page revision program, such as a large-scale revision of a large scale for half a year.
Six, website maintenance
1. Maintenance of the server and related software and hardware, evaluate the possible problems, and develop response time.
2. Database maintenance, effectively utilizing data is an important part of website maintenance, so the maintenance of the database is taken seriously.
3, update, adjustment, etc.
4. Develop relevant website maintenance requirements, and maintain the website to maintain the institutionalization and standardize. Seven, website test
The website is detailed before the website is issued to ensure proper browsing and use. Main test content:
1. Server stability, safety.
2, procedures and database tests.
3, web page compatibility test, such as browsers, displays.
4, other tests needed.
Eight, website release and promotion
1. Public relations and advertising activities that are released after website testing.
2, search tutorial registration, etc.
Nine, website construction schedule
The start of the planning tasks, the person in charge, etc. Ten, fees
The fee required for all matters.
The above main contents should be reflected in the website planning book, according to different needs and construction sites, the content will also increase or decrease. At the beginning of the construction site, we must perform a detailed plan to achieve the purpose of the expected site.
