Marketing-Sales Vocabulary
After-Sales Service
Service That Continues After The Sale of A Product (Maintenance, ETC.)
Agent
Person or Company That Acts for Another and Provides a Specified Service
B2B E-Commerce
Business to Business E-Commerce: Use of Commercial Networks, Online Product Catalogues and Other Online Resources To Obtain Better Price And Reach New Customers.
B2C E-Commerce
Business to Consumer E-Commerce: Online Sale of Goods and Services Directly to consumers.
Benchmarking
Comparing One's Products To Those of Competitor IN ORDER TO IMPROVE QUALITY AND Performance.
Buyer
1) Any Person WHO Makes a purchase. 2) a Person Employed to Choose and Buy Stock FOR A Company.
Cash refund offer
Offer to Pay Back Part of The Purchase Price of A Product To Customers Who Send A "Proof of Purchase" to the manufacturer.
CHAIN STORE
Two or more shops or outlets That Have The Same Owner and sell Similar Lines of Merchandise.
Client
A Person WHO Buys Services or advice from a lawyer, an accountant or other professional.
Close
Finalise a deal or sale.
Convenience Store
SMALL SHOP LOCATED NEAR A Residential Area That Opens Long Hours, Seven Days A WEEK.
Customer
A person who buys something from a shop or business.
COUPON
Certificate That Gives Customers a Saving When The Purchase A Specific Product.
DEAL
A business transaction
Department Store
A Large Shop or Store That Carries a Wide Variety of Product Lines.
Direct Investment
ENTERING A Foreign Market by Setting Up assembly or manufacturing facilities in That country.
Discount
.
E-Commerce
Buying and selling by Electronic Means, Primarily on The Internet.
E-marketing
Promotion of Products and Services over the internet.
EXTRANET
A NetWork That Connects a Company with ITS Suppliers and Distributors.
FOLLOW-UP
To maintain Contact After the sale..............
Franchise
Association Between A Manufacturer or Wholesale (Franchiser) And An Independent Business Person (Franchisee) WHO Buys The Right To Own and Operate a Unit in The Franchise System.
Guarantee
A Promise That a product will be repaired or replaced if faulty.
Intranet
A NetWork That Connects People Within a Company to Each Other.
Joint Venture
A Way of Entering a Foreign Market by Joining With A Foreign Company to Manufacture Or Market a Product Or Service.
Market Leader
The Company with the largest market share in an inde.
Mark Up
The Percentage of The Price of A Product Added To Cost To Reach A Selling Price.
Opinion Leader
.
Packaging
Designing and producing the container or wrapper for a product.
PRODUCT
Anything That Can Be Offed on The Market, Usually for Sale.
Product line
A group of products.............
ProSpect
A potential customer.
Representative
A Sales Reperestative Is a Person WHO REPRESENTS AND SELLS for a Company.
Retail
To Sell in Small Quantities, AS in A Shop, Directly to the Consumers.
Shopping Center
Group of shops or retail businessses developed and management as a unit.
Televhone Marketing
Using The Telephone to Sell Directly To Customers.
Viral Marketing
The Internet Version of Word-of-mouth Marketing - Email Messages That Customers Pass On To Friends.
Wholesale
