Recently, some domestic telecom operators have launched a new business called "IPTV", and the broadband users can play TV programs on a computer or TV. According to the latest research on the global Internet TV market, the market research company is reported that with Europe, Asia and North America began testing and application Internet TV (IP / TV), the growth rate of Internet TV markets will speed. By 2008, the global Internet TV users will grow from 26 million in 2004. IPTV's optimistic prospects brings a bright ambition for the further prosperity of broadband. Operators involved IPTV coincide with it
The emergence of IPTV fills the relevant content blank in broadband video applications, which supports another blue sky in the broadband market. It is understood that IPTV is also called interactive network TV, which is to use streaming media to transmit digital TV signals through broadband networks to users. This application effectively combines TV, communications, and PC three fields, which are opened by the industry New fulcrum in the broadband market. Industry insiders pointed out that IPTV predicts a tendency to evolve in new technologies. With the public application of IPTV terminal application - the popularity of the set-top box price, and the leap-on growth of broadband access, IPTV will have a big act of IPTV in broadband market, which is also the main reason why the operator has a unique situation.
At the same time, the maturity of the relevant environment will bring good opportunities to IPTV, and operators involve IPTV can be said that it is in turn. According to a report in September 2004, ITU in September 2004, the global broadband users have exceeded 100 million larget in the end of last year, and China's broadband users exceed 20 million), and broadband main access method The actual connection rate can reach 1 Mbit / s, and with high performance encoding technology, such as H.264 and the latest Windows Media video encoder, 800kbit / s video streams can be close to or reach the DVD quality. In this case, the expanded streaming media technology is used to provide a TV service. The maturity of the broadband technology platform provides an application stage for IPTV representing the new trend of broadband development. On the other hand, in recent years, broadband content, especially TV programs, have also provided content support for IPTV's popular applications. And the large number of broadband users, as well as the price of the set-top box price, makes IPTV on the process of driving the three network fusion, the faster. Analysts pointed out that the innovation of video programs, the tempting investment returns of the bundle video, data and voice services, and the decline in DSL and IP technical costs will be the main driving force for this market growth.
IPTV will prosper broadband industry
There is no reason to let every good opportunity, so they are naturally favored by this protagonist IPTV.
There is no doubt that operators lead the development trend of the entire industry, and the company's technology, China Netcom is written in IPTV's concentration, will have a deep impact on the development of the entire broadband industry. On the content, IPTV has obtained more viable program resources from the integration of the Internet and TV networks, bringing a new baptism for the homogeneous broadband industry. IPTV will have a good benefit of the lack of the application of the improved broadband, "there is no fish", "there is no car" is a lot of broadband users, and the broadband users who are eager to consume, IPTV TV shows undoubtedly Meet the user's online entertainment needs.
First, IPTV sufficiently improves the utilization efficiency of broadband, and the rational prosperity of broadband industries. Interestingly, in recent years, broadband access can be described in "avalanche", but relatively lags in broadband applications do not have specific prosperity to broadband access and industrial level. China Telecom, Great Wall Broadband, China Netcom has launched the "Internet Star", "Longwai Dream Net", "Daily Online" broadband application brand, broadband portal, ever brought to broadband applications Some gospels, but there is no thorough interaction with broadband access. According to experts, there are currently more than 90% of fiber optic cable resources in China are in idle state. Through IPTV, operators can inject TV content to broadband, using broadband platform to integrate cable TV resources, give users more choices, and make full use of broadband resources to further enhance the user's APRU value. For operators who have been seeking value breakthrough, IPTV is undoubtedly the best choice. Second, IPTV is conducive to accelerating triple merge, broaden the user group for broadband. From the perspective of technical applications, IPTV is a new technology for multi-level technology such as broadband cable TV, integration, multimedia, communications, and providing a number of interactive services including digital TV. Its obvious advantage is to provide both existing Internet services, you can browse, internet, and multiple online information consultation, entertainment, education and business functions. Users can choose to implement IPTV services via a computer or add a set top box on a TV, and the vast TV users can access the Internet as long as they can be connected through the set top box. Industry insiders pointed out that the TV model application of the set-top box will turn the TV viewer into broadband users. At present, there are more than 300 million TV users in my country, as long as they can add excavation, they can produce amazing expansion effects, and market prospects are inevitable. It is more difficult to expensive, IPTV has a simple natural advantage, which is more likely to capture the needs of Internet entertainment content consumption than computers. Such IPTV has opened a success of broadband business expansion and user groups, further opening the broadband industry boom.
Develop IPTV Need Industrial Chain Association
The integration curve of the Internet and cable television network is getting clearer. Operators on IPTV on the IPTV launch the new idea for broadband industries, and seek a new fulcrum for broadband industries. The operator's unremitting efforts on IPTV allow the business to accelerate the transition from the concept to the actual application. It is understood that IPTV "New Vision" has been included in the "Internet Star", which will become China Telecom's key promotion business in broadband video applications, and promote broadband prosperity in more applications. And China Netcom also actively deployed IPTV. According to reports, Hangzhou Netcom has opened IPTV services, providing 9 channels of channels in the region, it is reported that Hangzhou Netcom will drive the IPTV on ordinary TV development of.
Objectively, the development of IPTV has just started, so the active cooperation of the various links of the industry chain is required, which not only requires a good interaction of upstream and downstream, but also needs a profit model and the specific surface of the relevant policies. Improvement is a must-have, for this purpose, broadband operators should combine some of the terminal equipment manufacturers, such as set-top box, to further create clear win-win profit models, strengthen cooperation with broadband content providers, and join hands with the radio and television sector It is especially critical. It is foreseeable that IPTV will be another key to the operator knocking the broadband boom, complete a true broadband revolution, still has the test of time.
