Shanda Chen Tianqiao back to the first business road: wake up in the middle of the night
Some people make a fortune, someone is bankrupt, and some people are warm, and a 31-year-old youth, only in just 5 years, it became the first Chinese mainland "" I whipped a white shirt a few years ago, still white Shirt, if there is not an important occasion, I will wear more casual, I will eat the box with the staff at noon, I have never been a person who will squander. "
Maybe he does not cost money, but he is a person who is most earned. On August 10, the grand network has announced the financial statements for the first time, the next day, the stock market value of Chen Tianqiao reached approximately 111 billion US dollars (9 billion yuan), more than NetEase founder Ding Lei, became New China's richest. In just 5 years of entrepreneurial time, his wealth soared by 18,000 times! Chen Tianqiao's charm began to show it in the conversation. He didn't laugh, and he was angry. It is like colors, and it is mature with age. Speaking speed quickly, talking and steady, ideas, multi-metaphor, logical thinking and image thinking in his brain. With Chen Tianqiao's own words, he today's online entertainment industry boss, all from a "IDEA" in a few years ago. "Others' lucky family, may be because of the huge real estate in the middle of the market, it may be because we have developed a huge product of a market, and our start, just sell our Story a good price. Of course, for A entrepreneur speaking, the initial tens of millions are not difficult to earn, it is difficult to turn tens of millions of hundreds of billions. "Self-recognition is the" pragmatic idealist "Chen Tianqiao, the ideal of the beginning of the business It is "Do Disney on the Network." The company's historical personnel have only five, a small studio, Chen Tianqiao, who took the recruitment board they did, took the train to Nanjing University recruits, saying to be Disney on the Internet, no one ignored them. Now, Shanda Network In Shanghai Zhangjiang High-tech 10,000 square meters of office building, more than 1,000 an average age of 25-year-old employees are struggling for network Disney's dreams. At a press conference, Chen Tianqiao said that Shanda still had four hundred positions to be waiting, and immediately became popular news on the Internet. Thirty years of Hedong, thirty years of Hexi. The grand growth, Chen Tianqiao knows the taste. I woke up in the middle of the night, I said that Chen Tianqiao was lucky, but Chen Tianqiao said, grand luck and misfortune are common. In the emerging field of online games, there are many opportunities, many mine areas, there are many times, grandcast is in the heart of the dark flow, and it is a lot of accidents. When Grand Day, Chen Tianqiao often woken up in the middle of the night: where the server was embarrassed, where there was a serious private service, and it was more than two years. Once, Chen Tianqiao's first half of the night to organize mobile phone address books, accidentally dialed Chen Tianqiao's mobile phone, Chen Tianqiao, a spirit, woke up, "At the time, it was very quiet, I haven't been in the middle of the night. The phone received the company, my judgment, I have to have a phone call, I must be a big thing! "Chen Tianqiao instantly came out of sweat, and the clothes were all wet. The next day, the part of this misrecoming call was "狠 狠 一", with Chen Tianqiao's own words, he usually has a good relationship with employees, but encounters work, it will be "very fierce". Chen Tianqiao sometimes feels uncomfortable, because of the center of the long-term pressure. "In 2002, the company was basically possible to die once every month. A friend told me that the bridge, you are still very fortunate, grand basically, what big setbacks.
I will ask him: You said that any company may encounter which grandmaster did not encounter? Three oral liquids have been dead, and some people play our games to play heart caused death; because you are obsessed with online games, "People's Daily" first version is a name ... "Review the grand entrepreneurial road, I have encountered the investor, suddenly dismount, encountered a large-scale attack with the partner to the book, encountered a large-scale attack of hackers, and encountered a competitor to report to the taxi taxation ... With Chen Tianqiao, "I undertake the risk of ten years in the year" But the grand day, as the hero in the game, Tone in the crisis, seeing the demon, meets the devil, all the way to the customs clearance. Chen Tianqiao is also called "legendary kid" by many people. According to the Internet data center Survey, as of June 2003, although the Chinese online game population has 15 million, only 22% of the total number of netizens, the center predicts that the direct output value of online games in 2006 will reach 8 billion, which will exceed the drive of the surrounding industry. 100 billion, legendary kid Chen Tianqiao, the first one in this golden mine, I can't earn a house in this life? People all say that Chen Tianqiao is very "mainstream". Indeed, from small to big, he It's all in the mainstream model. The father is an engineer. The mother is a teacher. The teenager is very strict, and Chen Tianqiao is also a child who does not need adults, not only has excellent results, but has always been student cadres. He 18 years old When I got into the party, when I read economics in Fudan University, I won the title of Shanghai Student Cadre Care Strip, and completed the credit in advance, and became one of the students who graduated in advance in 1993. At the time, Chen Tianqiao, in the eyes of classmates It is already a "personality that is extremely strong, very talented, and the future is not limited. He later developed or surprised many old days, because at the time, everyone generally believed that the bridge was suitable for leaving. I graduated in advance 18 Among the students, Chen Tianqiao is the only one to the state-owned enterprises. The second year of work, he has done an ordinary employee of the Lujiazui Group, and the deputy general manager of the Group's subsidiaries. By 1996, Chen Tianqiao, 24-year-old Become a secretary of the Chairman of Lujiazui Group. In the same year, president of the group was transferred to Pudong New District, deputy director, to take Chen, but he declined. Not long, Chen Tianqiao resigned from Lu Jiazui Group, went to a family Securities company. "Someone left me before, saying Xiao Chen, we will take the house here, you have taken the house and then go." At that time, I graduated in three or four years, I have a house to give me, it should be said that it is very fortunate. But I think, don't you have a house? "Just like this, Chen Tianqiao and the official" shoulder ", or say that he took the initiative to choose another way of life." I have a classmate in foreign countries, people say that your old classmate Chen Tianqiao hair, He does not believe, it is definitely the same name with the same name, and it is impossible to be the same. As a result, I found out that the picture came to see, it is really me, he is very surprised, always thinking that I will take the journey. "Securities company also did not attract Chen Tianqiao too long, but in that years, he completed two important turns of life: First, in the colleagues of the securities company, the lady in Xihu, the second is in 1999. In the stock market, the "5.19" blowout market was digging into the first bucket of gold, and he used 500,000 yuan to create a grand network.
In the early foundings of the conservative gamblers, China is also a blank area of Chinese. Chen from the online game, keenly saw its huge market development space, and he uses a community game as the main industry, and established a virtual community. In just a few months, there is a registered user of about 1 million, which has obtained the risk investment of 3 million US dollars in China. At the end of 2000, the Internet stepped into the winter, Chen Tianqiao faced the crisis, once again made: From the community game to MMOPRG (Role Play Game: Massive MultiPlayer Online Role Playing Game). In the spring of 2001, South Korea Actoz company boss is in the "Legend" game to China to find network operators, and Chen Tianqiao is a shot, and Shanda purchase "Legend" in China's exclusive agency rights. Zhonghua Net cannot accept this choice and put forward withdrawal. "There is no post-aid, this is a very big psychological pressure, breaking the boat, in this battle." Chen Tianqiao's card is: "The film industry has developed so many years, and the total box office income is only 900 million, while 2002 The entire online game has only been a year. The entire output value is 9.2 billion. This, gambling is very big. But with the "Legend", the card opened, grand won, winning is also very big "Our core competitiveness is to provide quality service in a timely manner, some game agents, 15 dollars to sell the dish to you, no matter what you do. But grand, with an earnings, and immediately spend 5 million set up Call Center, accepting the player's complaint. We have also set up a customer service system nationwide, usually to solve customer problems within 24 hours. For example, our E-Sales (online sales) mode, our password protection system, this is very rare at the game industry, players feel that they finally see them. "Either you want to gamble, you have to gamble; either don't do it, do the winner. The gambling needs to be bold. Changsheng needs to be cautious, Chen Tianqiao's personality, there is this seemingly contradictory ingredient. He often said, grand It is a conservative company. Although the company has been very bold in key steps, but before walking, it is cautious. The game of Shanda is famous, and a Taiwanese company finds Chen Tianqiao, requiring $ 1.5 million. Buy one of the games in Taiwan. Chen Tianqiao refused, ask him why, he said, "No to grasp". "The game is a cultural product, although the same kind of Chinese culture is the same, but after all, there is a difference, mainland Outside the market is always unable, you have to win. Although a tie is small, if it is not suitable, it may follow the shirt and carry out the shoes. I don't want to change your clothes for a tie. Similarly, I can't give a grand Tongtian plan to disrupt the grand point. I am not afraid that other companies will compete with me in the Taiwanese game industry, only one mainland has already carrying 100 billion-level companies. "In front of the changing environment, Chen Tianqiao seems to be able to know what to do, don't do, and ask him why he can see so accurate every time, he replied:" How do I know? "" Disney "is the second half of 2002, South Korea ACTOZ source code leak," private service "enables Actoz and Shanda to book agencies, the granddaughter's" Legendary World "is in the process of intensive, and the Korean Fang is in the network The wind came from the wind, called "Legendary World" is alleged to copy. The lawsuit involved for about a year, this middle, grand R & D team desperately rushed.
"At that time, we didn't think that if the" Legendary World "was successfully produced before the end of the contract on September 28, 2003, the contract expired, and a young company can be said to be a top disaster. Wait until In July, I saw our software architecture, I knew that the two things were totally different. "He negotiated with South Korea for 8 months, Chen Tianqiao's toughness, it is destined to have not admitted. "Legend" has accumulated resources, experience and funds, Soft Silver 40 million US dollars, as well as billions of US dollars that were incomplete, so that the grand speed accelerated the rate of acquisition. After the Japanese investment online game company Bothtec, after Zona, the U.S. Core Game Engine R & D Company, Shanda turned his eyes to domestic peers, acquisition of leisure game providers "Winger", e-sports battle platform "Haofang", and acquisition of mobile platform games The leader "Digital Red", Chen Tianqiao half joke and semi-seriously said that the purpose of a series of movements is that the future of competitors will "kill in the cradle". " Like to reduce the murderous murder in this sentence, he is very difficult to smile, only one of the cheeks on the right side, let his side face with humorous taste. This series of capital operations also improved the grand own industrial pattern, Chen Tianqiao's interactive entertainment empire, began to become comprehensive and stereoscopic. Low-key, only the status of the boss of China's online entertainment industry is dare to have a big package. "Now China online game market, grand accounting for 60% share. Who is the second, I am not clear, grand concern is not a competitor behind him, but how to develop itself. You know, run in 100 mi The sprint, running in the first person, thinking how to rush faster, it is definitely not looking back while looking back. "Chen Tianqiao China's explorer, Grand Network founder, Chairman and CEO. Shanda is China's largest online game provider, and its agent's "Legend" game writes the legend of China's online game sales. This year, Shanda is listed in Nasdaq, USA. According to the stock price, the market value of Chen Tianqiao held by Chen Tianqiao reached approximately 111 billion US dollars (9 billion yuan), more than NetEase founder Ding Lei, became a new Chinese mainland. Most of the online games of online games is high school students and college students. improve. This is completely different from daily strict school education, and the parents' strict control is completely different, just like a student who loves the game, there is absolute freedom. The prevalence of online games is not only a cultural phenomenon and economic phenomenon, and the gradually revealing social problem is also a headache. Parents hate the children's happiness, the young people are weak, indulging in the game, often leading to a decline. Recently, Sichuan TV station was forced to close the new game channel, because parents complained that their children were online to call vintage. The relevant scholars also said that long obsessed with computer games, there is a possibility of "internet addiction", which is a psychological disease that uses Internet behavior. It is unable to get rid of the idea of the Internet when it is serious. It is expressed as dizziness, limbs weakness, and it is easy to get sick. At the same time, some introduced game products, there is an element of violence, pornography, etc., which is not conducive to adolescent growth, which is one of the important reasons for video games as human disease.
Although I have seen the photos of Chen Tianqiao many times on the Internet, I really met him in his corridor, I still had a cold from him, and I suddenly returned to the front of it: Just now A man who is not amazing is not amazing, is China's new richest? US Listing: China's concept "Character Week": Shanda Network's stock excellent in Nasdaq, USA, but before the stock is listed, Shanda suddenly recorded 15%, from the original price of 13 US dollars, decline To $ 11. It is called "bleeding listed" by industry insiders. Why did you do this? Chen Tianqiao: In fact, our listing is mainly for the development of future development, as a grand basis, there are 80 million US dollars on our book, and do not need money at all. But our listing encountered the least timing: national macroeconomic regulation, global crude oil price increase, US domestic Bush and Kye's contest for the future ... and history, China's concept shares fell below the distribution price In addition, investors have always confident in China. So I think, we are either not listed, you have to be successful, you have to be different from China's concept stocks. Reducing the distribution price Although we have less than $ 3,000-40 million, it is more secure for future development. And I decreased half of the issue of stocks, so that when the stock price is rising, I can also sell some stocks. "Character Week": The decision of this price reduction is the company's opinion or your personal decision? Chen Tianqiao: I did decision. I didn't sleep 24 hours a day before listed. The United States continued to call, and finally I decided to pay the price. "People Week": Doesn't discuss anyone else? Chen Tianqiao: The company's shares I accounted for 75% before listed, even after the listing, I also accounted for 60%. "Character Week": Now, this step is right? Chen Tianqiao: So far, grand stock has risen to more than 24 (US $ 200), gains and trading volumes in China's conceptual stocks. "People Week": Some people say that Chen Tianqiao saves China's concept stock? Chen Tianqiao: (Dowager relying on the back) I generally don't want to accept reporters to interview because of this, sometimes others will give me some significance, I am afraid to listen to them, I think I am really good. Oh. Work is my best leisure "Southern Character Week": You are doing online games. There is a significant "one hundred years" in the network economy, usually a new economy pulls out, everyone, in a few years, earn a few years, then gradually move, portal The network is like this, the text message is also the case. Do you think online games as the power of the network economy, can you keep more? Chen Tianqiao: The online game is relatively different. First, people 's entertainment desire will not disappear, and this demand will continue to increase in modern society in the pressure. And online games provide an experience, even if the competition is fierce, there are more and more new games, but different games meet different needs of different people, this is irreplaceable. For example, a general people see news, I recognize a portal, so excellent portal can replace other portals to a large extent, but the game is different, and it is difficult to replace each other. "Southern Character Week": But starting with the risk, how do you encounter? Chen Tianqiao: Shanda is a 10-year risk for a year. Overall, there are four risks: one is the risk of technical risk.
For example, hacker attacks, this is inevitable for any network-type company. The second is the risk of vicious competition. Our competitors have reported a grand tax evasion tax, the Industry and Commerce Bureau, the Taxation Bureau, and we have paid a tax of 80 million yuan. Others, we are meeting, suddenly say that Chen, someone reports your company to use pirated software. So I have to accompany the inspector, go to the computer room, go to the warehouse, and give them a place to take a list of 100 genuine license (authorization). The third is policy risks. After all, the network is an emerging industry, and many places have to be regulated by national policies. The fourth is social risks, which is the risk of morality. Some young people play the game addiction. The angry parents and social public opinion will also hit the board to our head. Shanda specially issued a teenage limited time card, I hope that the dealer is sold to youth limited time card under the age of 18. When you have a child, you will catch your children at 12 o'clock in the middle of the night, and you will not allow them to continue to play. I believe that we may be The first actively took the user to drive away. So try to see how to avoid various risks. "Southern Character Week": Can you evaluate your competitors? Chen Tianqiao: I often use this question to ask my employees, grand competitors, who is the only enemy? It is a grand five years ago - a few young people work together to work together for a new creative, new field efforts, and then grow up. For example, if you look like a three-dimensional film, give the player a pair of glasses, wear this glasses, you can have the visual effect in the game. If this new thing came out, we were still tossing what 3D, 2D animation, and suddenly dumbfounded. "Southern Character Week": This is also one of the reasons why Grand is constantly being committed to independently. Can it disclose a capital amount invested so far in R & D? Chen Tianqiao: The above 10 million yuan is. "Southern Character Week": Is there any technical bottleneck in autonomous research and development? Chen Tianqiao: In fact, China's online game independent research and development, the most difficult thing is not technical, but planning. The same game is produced, some people feel that they are not as fun as abroad. Like Japan, the United States, the industrialization of the game has been more than ten years of processes. It has been a very mature, systematic grasp of the plan, such as the arrangement of the game, such as the arrangement of the difficulty. Domestic games are doing in this direction, try to integrate our own excellent traditional culture into the game. "Southern Character Week": What is the game that is developing now, how is the market acceptance? What is the "Legend" in Korea? Chen Tianqiao: In this year, in the evaluation of several institutions such as the Ministry of Information Industry, the game "Legend" "" Legend "" has been rated as the most popular online game. Of course, if it is a sales quantity, it is still a "legend", after all, this game market is very long, and has cultivated a certain loyalty in the player. Nowadays, the grand game is very comprehensive. We now acquire and develop a series of casual games and chess pieces. "Clever is in a hurry, the shrimps? Hey, the men, the snail, Duqi, a penalty? No б 丫 - --- 100,000. "Southern Character Week": R & D games need to be a very sophisticated grasp of audience, Chen Shi, is there any study on psychology? Chen Tianqiao: Yang Lan once asked me, she said that the bridge, there is no really thing online? I answered her that the most authentic thing is humanity. I have no special research on human nature and psychology, but I like to watch novels, good novels, can show people's character, psychology. I have seen more history novels and characters, like Chen Zhongshi's "White Deer" and Lu Yao's "ordinary world", the characters inside do their best to change the world around them.
