Third, software product production line construction
The software project has gradually matured in a certain stage of development, incubation and cultivation, and even achieved sales within the local scope. At this time, the software product has "batch" production in order to scale sales, software companies can establish corresponding production lines for mature products, realize sales, implementation and services of software products.
1, hardware, software fees
Software products have two sales forms, mass issuance and project services. Batch issuance is to pack software products into goods that can be purchased by customers, launch the market, this type of software, the price is basically unified, and the installation configuration process is complete by the customer according to the manual. Project services are software that cannot be mass-selling, communicate with customers, sign project contracts, and completing software companies to complete the product installation, implementation, if necessary, based on customer needs, and responsible for necessary Operation training and technical training. No matter which sales method, it is necessary to provide software or software that works properly.
2, product production fees
The carrier of the software product and related attachments are tangible, and the customer's software products purchased or submitted to the customer need to be produced and packaged. Therefore, software production costs cannot be saved, this fee is used to make software products technical descriptions, user manuals, software installations CD burning or floppy disk replication.
3. Implementation
Software for mass sales generally does not require implementation, and can be used after the customer is installed after purchasing. Large software projects, such as enterprise management information systems or enterprise resource programs, call centers, etc., need to be customized or configured according to the actual functionality of customers, requires completion of software enterprise professional and technical personnel.
The implementation of the software project is first carried out by software technicians to conduct research and demand analysis for customers. It is necessary to determine customer functionality for customers' actual business and management, planning and designing a software project program that can quickly adapt to customers, and confirmed by customers.
After the customer is confirmed, the technician can customize the software system of customer needs based on the software project program, to customize the ability to develop customers' personalized, and develop the software system required by customers.
Finally, the technician is installed, configured, and assists customers to complete software initialization work in the customer, and will import new systems from old system data when necessary. After training, the software enters operation, and the software project will be delivered for a period of time.
The range involved in training is relatively large, from advanced training to the later operational training span, and the training object and training content are different. In addition, system management training needs system management training, software companies generally use self-training or commissioned training institutions (such as Oracle certified database engineers) to complete.
In summary, the implementation of software projects is composed of demand research, program design, installation and commissioning and configuration, training, data and acceptance, etc., including project appraisal fees and third-party testing fees.
4, after-sales service fee
Unlike traditional industrial products, software products, especially software projects, is more reflected in services, so the software industry is in service. Especially large-scale enterprise informationization projects, its requirements for technical support and services are higher, only to provide thoughtful, timely services to ensure the smooth operation of the information project. Conditional or even build a customer's own maintenance team with the assistance of software companies to be responsible for software maintenance, feature expansion and upgrade.
After-sales service is mainly composed of technical support, product maintenance and product upgrades. Technical support is generally resigned by the customer service technician to answer the problem that the customer encountered during the software process is recorded. Product maintenance is borne by customer service technology engineers, mainly responsible for solving the wrong, fault and defects exposed during the software operation, even responsible for the adjustment of software adaptability, such as the adjustment of the print bill format, the expansion of the ID number. Some software companies upgrade the product to the range of maintenance, but the software product upgrade is generally accompanied by software version, which is the industrialization of software products, the series of products, and the product upgrade is completed by the independent development team, and some as a new software project. treat. The upgrade software can be sold as a separate software, but in general, the old customers will be upgraded. In short, the sales service cost of software is composed of technical support, maintenance costs and upgrade development costs, software products maintenance, and upgrade costs are often much larger than the investment in product development and incubation, unless the software products do not have customers without customers!
