In the age of a single game, various forms of advertisements have emerged in many well-known works. It is said that Wanbao Road is the earliest company advertising in an electronic game. In the 1980s, on the large-scale game consoles of Sega Company, the player simulated driving, which can surpass another car lacked "Marlboro". The "FIFA" series of "FIFA" series of football games, from "FIFA98" to the latest "FIFA2004", every play, is like attending a real business competition. Sportswear is marked with sports brands such as Nike, Adidas, and sharp steps. The big sponsors' billboards frequently appear around the venue, and even the beverages drinking when the athlete took a break. Many players will hold curious psychology, play back in the game or close the lens, study the advertisements in the game, and then report to smile. Online game business opportunities, today, the wind of online games has covered other games. In the same time, a popular online game will even have a popular situation of millions of people online. According to IRESEARCH "The First Iron Network Customs and Consumption Behavior Survey": The online games are mainly large, medium cities, aged between 16 and 30; men account for most; online game users On average weekly time to play games for 9.66 hours, spend more than 3 hours a day. Compared to newspapers, TV program supporters, these game players' brand loyalty is extremely high, and they will set all the attention in the current favorite game within a certain period of time. This ethnic group is also the main target object group of beverages, sports brands and computers. Because of this part, some "dare to be the world first" drink and fast food business Jijun first, working with some popular online games, carrying out a lot of vitality and pleasant advertising. However, due to the promotion of the new things in online games, everyone's propaganda mode is biased towards conservative, such as putting goods into a game props, or transforming a special scene in the game, the most common thing is to hold interactive promotions inside and outside the game. activity. These basic patterns have a relatively successful merchant. As the third wave of cooperation, as long as the player is in the online game "Pet King", there will be a chance to get a coupon with a winning passenger who falls from the monster, and it can be purchased and even free to eat Pizza. McDonald's also appeared in a game called "coconut can". In the game, McDonald's burger turns into new weapons that can enhance players' combat values. When using the burger, it will also have "more joy, more laughter, all in McDonald's" promotion slogan and advertising music. According to data, this "burger" weapon will have tens of thousands of purchases and usage every day, that is, McDonald's interactive advertisement can have 10,000 times in the game daily. Live entertainment is in the past, the online game player often patronize the Internet cafes, and jointly organized "drinking hundreds of things, creating a wonderful" Legend 3 "promotion. During the event, as long as the player purchased a Pepsi series beverage in the Internet cafes in Pepsi, you can get the corresponding exchange. Collect exchange, exchange the corresponding "Legend 3" gift. Creative space needs to expand from these advertising content and collaboration, the current online game advertisement is relatively single, and the industry scope of participating manufacturers is also extremely narrow, still selling consumer goods like youth. In fact, whether it is traditional flat media or TV media, just just unilaterally active sales of products. The audience can choose to accept or choose not to accept. During reading newspapers or watching TV, you can completely ignore or arbitrarily ignore or arbitrarily excluding ads due to absent or other reasons. In the game, the charm of the game itself enables it to cause the consumer's spontaneous attention and participation. Once the player enters the game, it becomes a potential consumption group. All players are very high, and various items are easy to appear in the form of players' most concerned.
As long as the manufacturers and game operators are willing, the players may wish to wear Levis cowboy every day in the game, boasting Benz, drinking Coca-Cola, fighting with the uncle KFC, and fight Pizza Boss. If you think about it, almost all items can appear in the online game. For an excellent online game, it is more like a complete small society, any social system and the goods, which can be manifested in this virtual society. The key technicians can use data in the game in the game, the key is the unique, attractive ideas. The new media advantage comment on the existing online game development situation, the type of game is more abundant, the game background is increasing, compared to traditional media, this new force is more like a platform that can change the derivative, it is itself Integration of human infinite imagination. The merchant has to do is integrated into the game with the idea for your own propaganda strategy into the game, and add a touch of the dragon. Using online games as a publicity platform, there will be a lot of potential advantages. 1. The range of propagation is wide, and the time is sustained. The spread of online games is not subject to time, space limit, all game users can receive ads in the first time. It has a high promotional frequency, and the propaganda method that appears in the same time has diversity, this is the traditional media that cannot match. If a online game is good, there is no lack of players in a few years. In other words, in such a long period of time, most ads can be familiar with the players and accepted. 2. Strong interactive. Interactivity is the biggest advantage of online games. This interactive is based on the user's initiative relative to the information of traditional media. Based on the user's initiative, the information interaction is propagated, and users can get information they think useful. McDonald's Hamburg used for combat in the game mentioned in the game, players need to purchase burgers through game virtual currency or combat, and then fight Burge as weapons. This process is full of interactive factors, and such battles is a long-term repetitive process. Through the player's initiative, the image of Hamburg has been strengthened over again. In contrast, I can get 30% of advertisements for 3 or 4 months, online game advertising is clearly more competitive. 3. Target. The audience of online games is very dynamic, energetic, and has higher education. Such user groups are the target customers of many categories vendors. Most importantly, players who love online games have a strong possession and follow-up passion of life, and can quickly form a popular boom. In general, manufacturers can promote their own products as a window, which dominates these players are likely to be sought after because of fanatics. 4. The number of audiences can be accurately statistically statistically. Traditional media is difficult to accurately know how many people receive advertising information. In online games, the number of landings can be accurately evaluated according to the background program. If a detailed statistical statistics of the player according to the grouse of the server, it can solve the shortcomings of traditional media difficult to correctly assess the effectiveness of advertising effects, and clearly develop advertising policies. 5. Real-time, flexible, low cost. It is difficult to change after the traditional media advertising plate, even if it consents that the change is often necessary to pay a lot of economic cost, and its spread is subject to time limit. However, there is no need to consider time problems in online games, as long as the computer login game is turned on, you will receive the promotional information immediately. Moreover, the manufacturer can change the content and form in time according to the actual situation, so that the changes in business decisions are implemented and promoted. 6. Strong sensory irritation. In online games, advertising promotion can combine the sound, image, and game content of the online game itself, and transmit multiple sensory information. And if advertisements are closely combined with games, players will not have a strong bored psychology like reading newspapers and TV advertising, and even neglect or forget these or forgetting these or commodity promotion during a fierce game.
Analysis of the shortcomings of new life, even in a 觊觎 觊觎 目 光 光 声 声 新 新 战 战 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对 对. Although there is not so much detailed audience, their accepted level is wide, and the online game is temporarily unmatched. Traditional media acceptable advertising content is more and more related, and there is a large number of advertising pages and special advertising time or advertising sales columns have long been used to consumers. At least, there is no business dare to set a special advertising shopping place in a online game. The distribution of audiences in online games is also very noble. Take China as an example, the network is the mainland, and more players are concentrated in developed regions. For these players, they are currently some of the consumers of fashion consumer goods. The advertisements that have appeared in the game have only enhanced them, and they do not necessarily increase their consumption. Increase and improve. In more cities, online games do not occupy a large proportion in your teen life, where traditional media's propaganda mode has a more stable propaganda status. We analyze from the perspective of merchants. First, traditional merchants are not aware of the potential propaganda of online games, and they are very hesitant to invest this, and report their attitudes. Second, from the existing business, the business is not bold enough, it is difficult to make players feel very clever advertisements. Again, many merchants who have interested investments are not satisfied with their product advertisements in the game, they want to develop a product game with their own products, so that the entire game is actually It is a large propaganda advertisement, compared to letting players find their products in some games in the game, become a ridiculous propaganda point, this idea is more attractive. However, it is also facing a number of restrictions on the development of investment and design: the product must be suitable for game development, take car and drink, the game design of car themes is far from the design of beverage games; in the current stage It is difficult to measure the impact of game advertisements on the actual purchase behavior of consumers. This will also affect the development of game advertisements to a certain extent; the game development cycle is long, the merchants may not have enough patients to invest in such long-term propaganda methods; such product propaganda More expensive, more risk, manufacturers must have enough grasp of choice of good games, and have a full estimate of the final market. The play of the merchants is uncertain, and ultimately leads to the development of the online game advertising industry. From this point of view, there is still a very much unknown number in the development of advertising in online games, but there is no doubt that this promotion treasure is the future of merchants. Future online game advertisements are likely to surpass traditional media's propaganda.
Online game advertisement is full of ten beautiful real life, advertising has nothing to do. From the most prosperous urban, to the most remote village, as long as someone lives, there is a trace of advertising. The online game name is "virtual reality", but we are hard to see the traces of advertising in the virtual world. There are millions of faithful players' online games, basically an advertising blank area, which is definitely not normal today in advertising competition today. In order to increase income, online game manufacturers, in order to make players more accumulated, add advertising in the game, it is likely to form a trend in the future. Creative 1: Drinking water and beverage manufacturer work together to change the name of the drug in the game to a beverage name, maybe it will be a good idea. For example, adding 30HP called the canned XX, plus 50HP called XX1.5L, plus 90hp called XX home installed ... If the beverage manufacturer and operators are not opposed, they can even sell real-selling price and game virtual sale price Hanging, reality selling a five, selling a hundred and fifty pieces in the game, or directly a five. The game usually sets some places cheap, such as the help of the city, how much is the specific cheaper, the manufacturer can refer to the latest wholesale price of the real drink. In this way, in addition to allowing the game to be very true, many beverages wholesale retailers can make players. Creative 2: There are many ads of poster to become a classic, in fact, China's advertising company has also had many excellent, Tianma's good creativity, but because it is not serious enough to review, you will always see "brain gold" Anti-stomach. The network's large environment is relaxed and casual, can give the domestic edge advertisers a stage that fully demonstrates their talents. If you put these refreshing original ads into online games, become a large poster on the wall, or make Flash recording repeatedly played in a specific section, I believe you will have a good propaganda. Creative 3: The legendary change task is now a kind of unique advertising method, usually a beautiful MM first is sweet and sweet, then a leaflet does not know that gods don't know the ghosts. If you also send a flyer in the game, it will undoubtedly be borne by NPC. The problem has appeared, NPC is NPC, no matter how many players will not reply, unless it makes naked, this is obviously impossible. I recommend setting an NPC in the most lively place in the city. Players will automatically have a flyer in the package. In order to offset the excitement of players, operators can also set up a series of tasks to collect advertisements for all cities, and can change some kinds of virtual items. Creative four: Flower to rescue the car foreign campaign event will often appear like this picture, a group of people open a big truck, put a high-stroke horn above, whickers are called all kinds of propaganda slogans, and slowly turn around in people. In our Xiangtan, there are many such cars, but it is usually a big discount or what is a big discount or a new film. The advertising effect seems yet. The aunt will usually go see. Online games can be used in the glucker, and there are several people in the populated city. If there is a player's suspicion, drive the car to the city. When the car out of the city, the wheel opened a radio under the wheel, and the player can enjoy the auxiliary effect of the aura in a certain range around the car, so that the speaker will ring no more people complain. Creative five: Inserting reminder TV advertising is a very mature advertising method, with the best effects that is inserted in the official program. When you look forward to it, the screen suddenly appears: XX Products / Company reminds you that wonderful is behind. I don't have time to change the station, how many people are watching that program, how many people see that advertisement. In the online game, after the player HP drops to a certain degree, the big-eyed words appear: XX Products / Company reminds you, you have to hang.
If the word is not big to cover the screen impact operation, I believe this advertising is very popular. Good things, to go to the west, simply add a setting, after the player died, random appearance: XX products / company sacrifices to your sacrifice with the most sincere mourning and condolences, and offset part of death punishment, the effect is not Customer. Creative six: Players have a star star endorsement or try it in online games. Those of the people in the server, such as the boss, the king of PK, the most female players of my husband are the stars in the eyes of players. Let them come to the brand spokesperson, pay more, and have a big harvest. For example, manufacturers who produce gel water can be negotiated with online game manufacturers and select a PK's strongest player as a commender. The game manufacturer designed a cool hairstyle for the player, then add a title before his name: PK hairstyle is not chaotic. With this player's active performance in the PK field, the gel water brand will have to be familiar with more players. Creative Seven: Time-wide in armed online game has always been equipped with a variety of clothing. For manufacturers who produce costumes, this is simply the best opportunity for advertising. The advanced clothes of the combat online game are armor, this is no way, but many casual games also have a dressing system, and the clothes inside are not different from our realistic. Clothing vendors can work with these game operators to move their products. Medium and low-end clothes can be used as a novice equipment, and high-grade clothes require players to work hard to buy. The latest, the most expensive fashion, can be set to the player can encounter unavailable end-level equipment in the game. With each update, you can also join the latest style, keep pace with the times, and continue to develop roads. Creative 8: Prizes Changes to consumption activities, send a priority is also aware of the people, but there are few online games. Online game advertisements are generally invested small, and the active prizes are not very good. Send too expensive vendors, but also can't send a few, the influence is too small; too cheap and send it, the player is happy, etc., opens a package just a pack of candy or a bathtub, it is inevitable I will generate some ideas. If the network technology has been developed, the database server's database is connected to the vending machine through the network, and this problem can be easily resolved. The prize is not small, and it can be easily collected anyway. Players play a few more games in the Internet cafe, when they go out, they will take prizes in the vending machine, such as a can drink, drink, while drinking, what is comfortable! Creative Nine: The above method is the above method is a promotional brand and improve the visibility. If there is confident manufacturer wants to show your product's strength, use quality, and may wish to hold some players. If the graphics manufacturer can call the players who use their own products to talk about the use of their own products, the number of pictures, game flu degree, etc. in the newly launched large 3D online game. When the conversation is organized, you can put it to major game sites. Many players don't understand the computer, and some people need to recommend a good graphics card. Friends in the familiar game appear, undoubtedly greatly affecting their choice of purchasing brands. Creative Ten: Ugly Ducks Whitening Swan In addition, you can also allow companies or chain stores in service, directly in the game, play the same role in the virtual world. The moon has said that men go to the gym to exercise is self-abuse, too pitiful. But there is no way, the developed male is dominant when doing a lot of things. Seize this, large fitness clubs can agree with online games and open some branches in online games. Players will spend some game currencies and time after entering, and they can get a more burly figure than ordinary players, and even attack defense will have improved. While players get these benefits, online game manufacturers can also get advertising income, and the fitness club has widespread publicity. Everyone is happy.
