Microsoft (Microsoft Corp., MSFT) will release new low-cost version of Windows software for developing countries later this week. However, according to a technology research company, most well-known computer manufacturers have not yet joined this program, and new software has some functional restrictions, which may affect their attraction.
This software can be described as "window slimming version", which is less functional, and the price is also lower. The software is mainly for newcomers that are burden on a full-price window software or a regular personal computer. Currently, many users of developing countries use pirated window software or free Linux operating systems, and another person does not use a computer.
Microsoft plans to launch the above-mentioned STARTEREDition version software on Thailand on Thursday, and the market marketing activities will extend to Indonesia and Malaysia, Russia and India will be launched later. This product is a major breakthrough to Microsoft, because Microsoft has always pursued a global unified price strategy. It seems that we have to win new users from many countries that are relatively poor, and to maintain an impressive profitability, it is not easy to say to Microsoft.
Currently, Taiwan Acer Co., Ltd. (Acerinc., Q.Ace) is the only large computer producer that has been signed in Thailand software starting programs. The remaining seven companies producing STARTEREDETION Software are Supreme Distribution and Powell Computer and other Thai local companies. Andrew McBean, general manager of Microsoft Director, said that local computer vendors took the lead in using Starter version software and had no abnormalities.
Gartnerinc. Analysts in Singapore Martingilliland, said that the current Starter version software does not have the conditions used for major distributors. He said that international personal computer manufacturing companies such as Dellinc., Dell and HPQ (HPQ) may consider that this new product is too risk, because once the product is unlocked, these companies will Facing huge inventory pressure. As of press time, Dell and HP's representatives in Asia did not respond to interviews.
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