The real professional is in 200%, that is the knowledge (from the source: Zhongshan University of Nets Chen Nian Xing Teacher)
This is a story that is circulating on the Internet two years ago: one engineer worked for 30 years in a company, retired. He is a machine and product of the company. A few years later, the company's machine fault, the company couldn't find a problem. In desperation, they have to find retirement engineers. After an hour, the engineer took a chalk from the top of the jacket, and painted a big fork with a piece of a piece. "This is your problem."
* Knowledge and common sense
Du Shuwei: I understand eight ○% called common sense,
The real professional is in 200%, that is the knowledge
The company changed parts, and the machine was operating normally. But soon, the company received a bill of 100,000 yuan, which is the charge of this retirement engineer. The company's boss is big, thinking that it is not worth such a month, asking for a clear table. The reply engineer's reply is: "Chalk, one yuan; know where to do fork, nine thousand999 yuan."
At the same time as engineers painted, the work experience in his brain was carried out with movie concentration fast speed. In an instant, he flashed four possible solutions that were connected to this issue, and combined the same problem scene but Failure twenty-seven experience values, and a hundred and fifty-three alone thinking breaks through the deep reflection of work bottlenecks.
What is the one who decides that the engineer gets 99,999 yuan? Du Shu Dang, President of Lianqiang, said that in an industry, you know "common sense", not "knowledge", because everyone knows 8,000. Moreover, it may learn this eight ○ as long as it takes two hundred%. In fact, the real professional is in the last 200%, that is the real "knowledge". He talked about how many years of employment experience, the young people who have just entered, are likely that they have learned in the past two years is just the common sense of the industry: "He studied," 喔, I learned! "Actually studying Very shallow. Just like a fireworks, "" seems to look good, but in fact will not produce benefits! "
"People who use common sense, just like only half of it." Du Shuwu said that it is still possible to cope with the general operation, sometimes it is very skilled, but it may be different for each application, It is not seen that it is necessary to make a few power, how to do so, so that it seems to be done, but always thinks less.
When a person has the knowledge and ability of "200%", the chalk holds the chalk in the hand, it is not only worth a dollar, but can attach the value of 9999 yuan. However, from the "common sense class" into the "knowledge class", you must experience a long soaking and thinking. Then, the head will produce many intuitions that prompted the success.
* Twenty eight minutes exercises
Thoughts on the tram
Three years have become the most management consultants in the world
Japanese management master is a great example. He was originally an engineer who was engaged in the design of a nuclear reactor. When he entered the Jaksey Tokyo Office, if you didn't convert your entry into a well-known nuclear language, the brain was unable to think; and even "Break- Even analyysis is that he does not understand the balance of profit or loss, and it is also called "You're a bull nipple" (cash with the bull, it means that there is no place). So, in finding the process of learning materials, he found that the company's library has a large number of cases of McKinsey customer information, he is responsible for translation in the daytime, answering overseas market survey, in the evening, put research micro volume, take 10 o'clock every night The 18-pointed tram is home, and the holiday is not interrupted. In addition, he also tried to analyze and propose a countermeasures in a short time. For example, I saw the first eye of the first eye as the day of practice, using the twenty-eighth minute drive, think about the problem solution. Like to see a tomato sauce advertisement, the big roof will set the problem to "how to expand a brand of tomato sauce market", before arriving at the company, he thinks "whether such advertising can increase sales" and "ketchup Different from tomato juice "and other issues. Over time, it is no longer limited to one topic one day. After a year of tram training, as long as his customer puts a problem and requirement, the big top one can immediately form a resolution pattern in the brain.
A year later, he organized a note and published a book of "Enterprise Staff". The next year, the big top of the first few speeches, making the Japanese McKinsea traffic that have almost no case, and he is also Entering the company's third year, it has become the world's most busy management consultant, and he is a 30-year-old He Tian Zhao, "Fuji", a lot of Japanese heavyweight business operators, and in the International Conference. The last attended, introduced Japanese business model, and the consultant fee was as high as $ 150,000 (about $ 43,000).
* Key marketing strategy
Marketing consultants suggest that the story of brewing beer
For six months, Schletz beer is changed from the eighth.
Another example comes from "Choose the Pool Fishing Big Fish". Content mentioned that Schlitz Beer (Schlitz Beer) was in the early 1990s, about ten different beers competed in the market, when Schili Ranked eighth in Zaja. Later, because a marketing consultant allowed the ranking of Schletz to the first.
At that time, this consultant used a professional knowledge and the wine process in order to understand this field, especially to the brewing factory. The Schletz beer factory is located on the banks of Michigan. At that time, the lake was very clear. Even so, they still drilled the five hundred sides of the self-flow well because they had to drill enough to find the right water, and put it in it. Minerals are adjacent to the perfect point. Factors explained that they conducted one thousand six hundred and twenty-three experiments within five years to develop the best yeast and show how to develop three distilled water three times. When drinking, each bottle is sterilized with a steam of six hundred degrees to ensure that all bacteria are killed.
This consultant recommended that the company's management tells consumers this unusual brewing process, and management said: "Why do you want to do this? All beer dealers are doing the same thing!" The marketing consultant pointed out that all beer dealers are advertising. Both convey the same message: "Our beer is the most pure." But they did not explain the "pure" in the drink, just "pure, pure, pure" said non-stop. The key to this matter is that anyone who can become the first story and explain the reasons and processes, who will lead in the market.
The new marketing strategy developed by this marketing consultant, after six months, let Schlett jumpeted in the beer market.
* Focus on a dish
Yang mother research bird nest for 20 years
Even the Japanese Hotel invited her to guide the Schwitz marketing consultant, and the head of the big top, the heads of the big, and the knowledge or ability existed only a white-collar head? Yinyuan's mother and the hair of the hair of the Pizza were clearly not belonging to the aforementioned category, however, they also have key compensators affecting the success or failure.
Located in Linyi Street, an antique antique building, the 20-year-old restaurant, the high-priced restaurant, which is a government, is recognized in the most privacy and luxurious high-priced restaurant, including Jiang Jingguo, Li Tenghui, President Chen Shui-bian, Mrs. Chaihe, Gobi Mr. Zhang Da Qian, etc., all were a guest. The soul of Yumai is a seventy-six-year-old Yang mother. From her fifty-four years old, they focused on the famous dishes of bird's nest. On the eve of the Lantern Festival last year, I tried to fly in Japan. It is to taste her bird's nest.
* What is the learning of the bird's nest?
First pick bird's nest is a deep learning, because the better bird's nest, the more likely passive hands, the whole pounds should have a color difference, the natural unbales, and water resistance is about 15% to a percent Between thirty-five, some merchants will rub the moisture and increase the weight. From the shape, the shape is complete, the bowl is large, the sun is so thick, the birds are less, the color is white and transparent, the base is small. The top of the top is strong, the amount of hair is sent; if the bird's nest is yellow or a gray, it is thin, and the rumor is not the former. Yang Mom also pays special attention to the base part. If the base is large, it is probably a businessman to blend the bird's nest, or do the jelly faucet, pretending weight.
The bird's nest process is also a heavy drama, a pound of bird's nest costs 50,000 yuan, sent to six or seven pounds, only eighty bowls. If the bird's nest is not enough, it will eland. Yang Mom said that in the first test of the four or five years, it is difficult to control the weight of the bird's nest, like a hot water, and the time is not enough. As for the taste part, soaking is too long, the bird's nest is passed; the number of water exchanges is not enough, and the bird's nest will send a smell.
Day, year, year, year after year, she keeps two barrels of bird's nest with a book, record the changes in bird's nest, and finally developed in the summer, winter, there must be several times, to soak a long-standing experience . Now, as long as the temperature of the weather rises once or falls, she can accurately and intuitively judge how to adjust the water temperature of the bird's nest on the day. "I am not casual, no horses, can't" almost ". This is a dish we won't be eliminated for more than 20 years." Yang Mom said with a smile.
* Ideal hair stylist
Lin Jinhui is fully charged every other time
Customers prefer to wait for seven months, and don't want to find someone else.
Taipei's high-priced hair salon - Ferser's chief hairstyle designer Lin Jinhui also has the same focus, so that she is highlighted in Taiwan's hairdryer.
Walk into the hair salon, the child's Mini Lin Jinhui is communicating with one of the customers. However, in the side, I waited for her guests to six people, let Lin Jinhui cut a hair for 2,500 yuan, this is four times the general hair stylist, the price of Taipei is on this, no more than 20 people . Her guests include artists Zhang Xiaoyan, Zhang Qingfang, and Zongkang ... countless. A TV station is observed that Lin Jinhui's occupation may not be high in society, but her annual income is not necessarily less than the general manager of SMEs.
"I came from Taizhang, four friends went to take it on a car, I got up at 7:30." Mrs. Ye said that she used to take her shear head very beautiful until Lin Jinhui analyzed her exterior, only It is not suitable for it. "The hairstyle designer in our desk will come up tomorrow to give Jin Hui." She said.
At the scene, the guests listened to Lin Jinhui to be reported. Everyone robbed: "She is very thoughtful, every time she cuts is different," Let her cut it, I will become very confident, "" It is normal after shearing. " Don't take time to organize it. After six months, I have to go back, and someone asked me if I finished my hair yesterday, I am surprised. " For more than five years, a number has four. Looking for Lin Jinhui from the age of fifteen, Mr. Lin, who has been twenty-five years old, said: "I have seen Jin Hui to cut two, thirty people, but she always treats every person, she cuts a good definition, actually It is not easy to walk, and her information is very fast, and when the football star Baker Han is still red to Taiwan, she has already helped the guests to cut "Baker Han". "Miss another Song said that Lin Jinhui is very powerful, Often going abroad, "I am afraid that she doesn't come back, write emails every day, keeps contacting with her, and finally I have been waiting for seven months, and I have to keep the hair, I don't dare to cut others." Serious, constantly training, It is the secret of Lin Jinhui to maintain a victory of twenty. She will never meet the technology you have. Thirty-three years old, she ran at their own expenses at their own expense, and the United States took the lesson. The longest time still spent a year to stay in New York and London, so that there is still no deposit. There is no correlation between courses and hairdresses, but goes to plastics, stone materials - based sculpture courses. The only identical to the hairstyle design is to find a turning point through the hand, and find a turning point between hard and soft, to create a type, and find the topic. She said: "The original life is too quiet, if you want to generate new ideas, you will come from a psychological conflict, so I went to see other people's lives, people's feelings, attitudes, why they take a shower in the morning, why do their yard must have a lamp? She often stops, thinking, precipitating, and progressing.
Lin Jinhui hits his own logic, dismantling the elements of the hair, unchecked, and constructs, now she, even in the restaurant, see the mushroom lighting, the leaves, light, water waves, etc., etc. Can connect to the creation of hair crop. The person in charge of the Phchase Piece, Deng Taichen, Lin Jinhui rose from two hundred yuan to today to today's two hundred and five hundred yuan, with an average of one hundred to 150 reservations, prove that she is doing. " A thoughtful job ", while the same designer oftens its own limit.
* Strong learning motive
Peter * Duracick: Update professional knowledge every two years
Re-establish your own basic capabilities every four years
"Successful people will say," I want to find a method that can make the production of animation faster, or "I am very interested in how to bond". "" Fortune "magazine visited Southern California University professor John Goodman is analyzed. These people are often interested in the field, often more than a strong learning motive, repeatedly interested things, find out the achievements, and discharging the achievements.
20% of knowledge is not difficult to obtain, passionate, focused, insist, is important to constantly you want to advance. Master Peter, Du Lak, said: "A person must update professional knowledge every two years. Every four years should re-establish their own basic capabilities." Ding Ruilin, deputy general manager of Taiwan IBM Software Co., Ltd., also pointed out that the knowledge economy is to wave from production capacity Going to our brain, an outstanding employee must transfer himself from the past to talents, the difference between the two is the talent, and try his best.
However, most people do not think that there is no more than 20% of the last one percent, and some rookies are always in the total knowledge of eighty percent.
* Rookie with old birds
The rookie learned eight ○ ○ per cent and busy flying away
The old bird is not thinking, it is easy to replace it.
Du Shuwu said: "They are wide and not fine, just like walking into the restaurant, things are a lot of things. Ask him, there is no, saying it. But ask him to taste good, but I can't say anything. Come, becoming a lack of understanding, lack of deep phenomenon. "Last year, because of the chief of the love tassels, Chen Zhefang, the president of the love of tomato juice, there is no five, six years, it can't become At the very least climate. On the other hand, some old birds are not thinking about what they have learned. Finally, becoming the high dangerous group under the wind wave of layoffs. Du Shuwei observation: "Most people will never master the professional essence, even after a long time, the ability still stops at the level of beginners. As long as a newcomer is coming, it can easily replace the front people. Drop. "
It is like a lot of knowledge buckets in life, and the rookie in life is half a bucket. It is always a bucket. It is always a bucket. The biggest problem is to think of you: "I have learned!"
ING Antai Executive, Pan Yichang mentioned in his "listening to the boss, it was wrong" book: "Young people should not worry about performance, and I have to worry about what I did today. If I work for ten years, only one day Experience, what is the future; and the most pitiful older, because they only have age "high-level". "
* Waiting for the 30th year of generation
Stop thinking in thirty years old and refused to change
Since then, even if you have stepped into the elderly.
In the past two episodes of "Work Chicken Soup", he did not talk about the secret of the success of the 21st century workplace.
He called the Japanese staff for 35 to 50 years old as "15 years of magic". In terms of general Japanese companies, most employees have entered the company a decade later, nearly 30 years old, and most of them fully understand the company's overall business.
He pointed out that if there is no knowledge growth, it is probably just engaged in routine work before the company will give heavy responsibility. The more large enterprises, the easier for more than 30 years old, the easier it is a so-called "30-year-old generation". From the stage of thirty-one to 41, most people are engaged in the routine work without changes and challenges. Personal ability and knowledge will not have progress, this is not flooded for a birth, the most creative and subversion Golden time period.
"Enter the number of scientific agents in the 21st century, if you can't think of a strong map, it is the interest." He mentioned that the average life expectancy of the Japanese has been extended to be 80 years old, but if you stop thinking in thirty or forty years old, Refuse to change, from that time, even if you have stepped into the old age. The reason why many people refused to change is: "I have graduated from college, I have received higher education."
Big top, not only criticize this mentality, but also put forward the way.
He believes that from the student era, it has been attached to the "Information Absorption" mind generated by unilateral rigidity. In the future, it must be changed to "Information Emission" mind.
This mind must be questioned, and the prerequisites of questioning, but must be interested in various affairs, strong curiosity and attitude towards the perseverance and attitude.
However, in the first few years of training, you must temporarily abandon the methods learned, and you should minimize the received information and lock a single goal. If you can persist, it is believed that after five years, you can successfully change your thinking mode and build a habit of independent thinking.
* Experience fast depreciation
Today's knowledge will become common sense tomorrow
Knowledge oscillators can absolutely not survive
"When I was in McKinsey, I often reminded the young people" Knowledge oscillators absolutely can't survive "." Big Trichor emphasizes the "knowledge explosion, experience fast depreciation" in the future.
Because today's knowledge will become common sense tomorrow, the boundary line between the two is accelerating the disintegration and movement. HSBC Directly Investment Asia Co., Ltd. Director Chen Bohang believes that in the process of constructing knowledge, it is like weaving a net, networked, and the original appearance, truth, and master of the world. The frequent confirus is very bad, it is very large, rough, and weave, they think it can be, holding this net to fish. As a result, the net hole is too big, and the fish can't be caught. So a person's knowledge network should be thin and wide.
* Constructing knowledge like woven network
Chen Bochang: Knowledge Network is not only fine and wide,
More comprehensive, in order to win new challenges
However, he also said, look at some high-end managers, they may have a thin and wide, but why is it eliminated? It is like a manufacturing manager. He originally only produced machine production. When he raised to the deputy, it must be aware of the price, supplier, must manage personnel, the cost is low, the product quality is high, ...... At this time, his knowledge network must be comprehensive, no one, one net is enough.
Chen Bochang has seen a financial deputy, in the company, but in the company, when the company has begun to go to internationalization, it encounters bottlenecks. For international capital markets, the mainland market, communicate with foreign accountants, foreign lawyers ask for advice, even International business habits are unable to compete, and finally the group boss can't re-use him, and from the outside, experts have replaced his status. The financial deputy is sighed "I saw a new person smile", and I was indignible.
These high-level managers who have been eliminated by the Knowledge Network is not comprehensive, every day, these things are not a DPRK, but there is a trajectory. There is no end, when you are young, there will be no problem with netwove, wait until you have a big big, if you only have a piece of net, will not be a new challenge.
In the era of rapidly change, 20% of the crisis representative of the crisis will remain legally will remain legally. In this way, it can be a top character in a particular field.
