13 big misunderstandings
One has already died in a short time in a short time in another entrepreneur, and this is not very pleasant. With the same conditions as the product and market conditions, failed companies may have made mistakes. Hereinafter, 13 incorrects of entrepreneurs will be described below.
Error 1: There is no time to invest enough time to investigate the feasibility of business to start. This is the most important mistake. Ten eight-nine entrepreneurs have failed because they have no feasibility. They were eager to seek without doing prior art: investigate in the market. You may be wise, it is accurate, but because you have no feasibility, you have no feasibility.
Error 2: To occupy the market, it is estimated to market scale. Most of the lack of experience has not analyzed how many customers will be eager to start a business. They made a investment plan and handed it to business partners in order to encourage partners. They plan to sell 1 million products, but only 2% of the plan.
Error 3: Excessive estimation sales and time. Error Estimation of Market size is also wrong to estimate the sales plan. Some entrepreneurs say that there are 2 million people, and I have to sell them a quantity of products. In fact, they are just doing sales ads. They need to consider the maturity period of the product to meet the amount of its commitment. They still take a long time to make the market mature.
Error 4: The cost of developing business is too low. Most universal entrepreneurs have developed costs very low. This is mainly because they have an error in the sales of sales. In addition, sales is lower than planning, resulting in its profit being lower than the target.
Error 5: Lack of alternate plans to prevent expected mistakes. Even if you start, it is expected to be more realistic, but when you start a business, there will always be something wrong with the unsatisfaction. Perhaps the sales situation is not good, the bank interest rate changes, the freight is calculated, and the sales is not as expected. Most people do not have a spare plan in total amount and time required.
Error 6: Unqualified business partners. Some partners are required. But when a person needs funds, he usually seeks a new partner. Many friends do not provide any other help in addition to funds, but it has 25% of the trade volume. If you can't increase your benefits, you are a huge mistake to find them as a partner. Call it to see if they can undertake this title before their partners.
Error 7: For convenience instead of employment staff. Many young entrepreneurs hire a lot of relatives. This is most convenient, but people usually hired are not suitable for their position. And it is difficult to dismiss a relative or friend. The staff you need in the early days of entrepreneurs should be a multi-faceted hand. The subordinates of mediocre will only make your business strand.
Error 8: There is no global global. Usually an entrepreneur pays attention to its best-handed business. It should not only be paid attention to the business, but because the other part is not what you are good at. You must unite the global business, if you will lose control of your business.
Error 9: Excessive attention to sales and company's size, and ignores efficiency. Many entrepreneurs say that when their businesses say, how much is his business, how many employees have, and how many branches have a year. Only pay attention to the growth rate of business and neglecting the benefits is a trend. Bokers are not interested in companies that do not have good benefits. You should learn how to create high profits and control of business growth.
Error 10: Seeking affirmation to yourself rather than the truth. Usually a person will make it to the partner or family to seek affirmation and recognition. His inner heart does not want to find the truth, but hope that someone will give him recognition, and put the truth on one side, you should pay more attention to listening to others' opinions rather than seeking someone else. It is necessary to ask questions about your ideas when you start a business.
Error 11: Lack of long-term calculations on business. Although your business has just started, you have a long-term plan to it in your mind. This intend can vary over time. In the future, you decide whether to accept new products or new markets, it will become very important.
Error 12: Lack of key points and special images. Your company and product should be special image in the market. Many companies seize all market opportunities, and their stalls are too large, so that they lose their focus and have not formed a special image in the market. Grab your company can make your company more competitive. Error 13: Lack of transfer strategies. You should have a transfer plan. For example, you want to do another business in two years, or sell the company you operate two years later. In order to sell companies to a multinational company, you have to prepare all your documents, your product should have a high quality. Another way out is to leave the company to the child. The most important thing is to build a company with real value in the market and create income. Don't forget, a good product can also become a business.
Excerpted from "Reference News" November 1
