Currently, it is positioned in service management, mostly transformed by CTI and call center vendors. When doing a CRM system, this type of company often pays attention to "Call Center System Simple Customer Management and Service Process Management", and more advanced on-site management, spare parts management, service knowledge base management, etc., truly There is less than the service management system in the sense.
In the first two years, the CRM small enterprises in South China, Chengdu, East China, Beijing, Shanghai and other places have been added to the CRM competition battle. Since the market is delayed, some manufacturers have left the CRM without regret. Entering many CTI, ERP, finance, and advancing software vendors in the CRM market, also gradually become indifferent to CRM, and the main push this product line to the attachment of other product lines.
"It's not a market that doesn't have CRM, but is the true CRM market as it is exactly what we have thought in the early stage?" Xu Wei, senior customer manager of the Grape City Information Technology (China) Group, said.
According to previous year practice, in April for various CRM suppliers is a critical period, a large number of work began to operate: the end of the last year, the beginning of the new year, the beginning of the company's CRM selection work, the early investment of market activities. However, due to the sudden arrival of SARS, many enterprises have not, the project is postponed, the event is postponed, and the plan changes. This has been unfavorable, and low-end vendors have reduced project income in the short term, and the medium and high-end manufacturers have increased sales cycle.
Not long ago, the Commercial Communications Division of Commercial Communications in Jiqi Jinqiao system was split, and the HollyCRM was established separately. The new company will continue the original experience and advantages in the call center, and expand to the CRM market. Crudy, president of HollyCRM, said: "Complex Jinqiao system integration company has focused on the 'industry'", "HollyCRM) is now split, the purpose is to pay more attention to the 'business' focus. In the future, we will focus on CRM The field and the telecommunications industry expands to other industries. "
The establishment of HollyCRM has undoubtedly playing a "strong needle" for the call center and the CRM market. Cran Jun believes that this year's large area recovery is not likely, but its "rational warming" is inevitable and visible. CRM's popularity, in large industries such as Telecom, depending on the improvement of the BOSS system, in enterprise applications, it is strongly supported by ERP. Therefore, the previous period of time, CRM applications have not been pushed open, but also uncomfortable with existing network support systems, corporate resource management systems.
CRM is a broad concept, and the joint Jinqiao cut into this area is not discontinued, but the large customer information management analysis system developed by the call center business. Not long ago, China Netcom Headquarters and Tianjin Netcom signed a total of more than 30 million yuan, which was designed by HollyCRM, designed and built large customer management system projects.
These two lists have not only brought confidence in Jie Jinqiao software, but also brought confidence in this year's CRM market. Currently, in addition to the joint force of Jinqiao software, there is also a wisdom, Yaxin, Shenzhou Digital and other companies, all in a relatively similar CRM field. Some insiders believe that this year's CRM market will be more "real".
