5. Marketing change
At present, China online game operators, most of which choose three channels for marketing: traditional game software distribution channels, network direct sales and Internet cafes direct sales. Due to online games, it has also been developed in recent years. Therefore, the construction of operators can be built in channels. It can be said to be a poor two white, and there is no tacit cooperation with other vendors, but why grand can quickly accumulate a large number of users in such a short time. ? Grand has used what high-stroke can attract numerous gamers?
As a long time ago, I was "working with traditional software distributors", but grand discovery, in 2002, there were nearly 70% of players in the Internet cafe, so boldly sold game cards directly in Internet cafes. This way of selling is to give the Internet cafe operator must rebate, the more you earn more. As a result, this way, immediately brought a lot of users, because each Internet cafe operator used to be a sales staff and was sold. The grand breakthrough is the Tianfu hotline in the southwest, through this sales method, so that the legendary income of Shanda in 2002 increased more than twice, which can be seen in the market and industrial chain of online games and industrial chains. position. Internet cafes become the site of online games, who gets the Internet cafes, who will get the world! However, as ADSL encompasses home, maybe sales will become otherwise. Shanda also made this work, it chose to carry out direct telecommunications charges with China Telecom's interconnection, with online games, cooperation with telecommunications is the best choice, just like mobile SMS charges. However, I have I have heard that it is true to talk to "telecommunications", I don't know if it is true? We can wait and see.
