Internet of World Creative China - The 2nd Network Expo
A introduction The 2nd China International Network Culture Expo (referred to as Net Expo) opened on October 28, 2004 at Beijing Exhibition Hall, a 4-day exhibition was jointly divided by the Ministry of Culture, the State Administration of Radio, Film and Television, Beijing Municipal Government And the Ministry of Information Industry is jointly held. The current situation and development trend of the online cultural market at home and abroad are the theme of "Internet World, Creative China", which involves online education, network audiovisual, animation games, network security, interlocking Internet cafes and cutting-edge network technology. More than 13,000 exhibitors, including more than 30 overseas companies, from the United States, Japan, South Korea, Russia, India, Malaysia and Singapore.
Two branch network culture advocates a hundred flowers in the anime industry. The most striking branch of this year's exhibition is undoubtedly an international network culture forum, which is also located in the government special and professional and enterprise special. The former invited the Sino-Japanese and Korean government officials and a number of major domestic and foreign industry associations and industrial leagues to speak, and discuss the provision of the government in the development of the network in the development of the network culture;, the latter is invited to domestic and foreign network culture. Development, application field leading figures were wonderful lectures, combined with technology development to explore network culture and content related industries. There is no doubt that the Internet has been evolved from the network for a long period of development, and the hardware has evolved as the king. In such cases, the urgent task of China's network culture industry is created if it is created from China to China. The first "China Original Anime Game Industry Annual Meeting" is one of the highlights of the Internet Expo. On the one hand, this branch provides an exchange platform for domestic animation games from industry and investors, and on the other hand, it is encouraged cooperation in anime game industry and surrounding fields. Teacher Cao Xiaohua, from the Beijing Film Academy, said that he is very willing to cooperate with online game manufacturers in the field of content; "Animalratula" editor, Liu Yan, who has a history of Japanese animation development, and it has been inserted to understand the operational system of Japanese anime and its borrowing. The place. The lack of relevant professional talents caused by online game development, the traditional animation industry lost market problems due to the shortage of system caused by the system, may be relieved in the next reciprocal cooperation.
Three think of chain network cafa got the government's supporting private enterprises have always been excluded on the morning of October 29, and Zhang Jianxin Secretary accepts audience asking questions after completing the subject report. There is an Internet cafe owner proposing the "private enterprise to operate the chain network bar", Zhang Dishi said that "From the legal perspective, the government can do is the legal provisions can do, and for the people can do this, as long as the law You can do it without ban. " At present, there is only a state-owned Internet cafe. Although there is no clear provision, it can be seen from the answer from Zhang Dishi, at least there is currently no private enterprise to act in accordance with the "legal". According to statistics, the total amount of the national Internet cafes has been close to 110,000, and it will no longer be allowed to develop monomer networks in most regions. The Internet cafes that already exist will also make structural adjustments, and translate them to the chain. If private enterprises are unable to get involved in the field of chain, the future Internet cafe market is likely to have several state-owned enterprises chain giant macaramids and drive together. This aspect is conducive to the unified management and monitoring of government departments, and on the other hand, it will bring huge impact to the difficult private small Internet cafes and unlicensed black Internet cafes.
The Radio and Television Administration Join Cultural Forum Online Games Related to the Southern Airlines, the Radio and Television Administration of the Network Games, and how many exporters have been surprising. Tian Jing, deputy director of the Opening Ceremony of the Network Expo, said that the Radio, Film Administration will support the development of network cultural content industries such as network audio-visual products, but he has not clearly made one of the important forms of network culture to network culture. Report of online games. Julien Le Bigot, Director Julien Le Bigot, I have talked in Chinajoy, in Western countries, TV commercials, is fully developed to online games, although the cost is very expensive, but the manufacturer has the power and delivery of the manufacturer. The BOCT SETA is far greater than the actual significance, because in China, TV media is far from making it an important carrier of online games. Since the online game has become the most eye-catching topic at the Network Culture Expo, the online game report is partially improving into the cold palace, should also gradually melting with other policies. National Games Borrow Policy Spring Breeze Order also needs to practice internal work from several network Expo results conference, the cultural department's attitude towards national independent research and development games are vigorously supported the policies. The leaders of the Ministry of Culture personally hosted the meeting, and the Internet is accepted on-site, and all the treatments show that the spring of domestic online games seems to have arrived. However, the external environment is far from being optimistic. Domestic online games should be extended in the situation of Korean, Europe and the United States and Japanese manufacturers, and still need to overcome the deficiencies of the innate shortcomings. Throughout the entire domestic online game market, most developers are still going to imitate the road of Korean online games, and they can really push out new, less. The extremely lack of special talents and unique creativity, ordinary players have colored vision, chaotic multi-management and disorderly industry competition is the realistic reality that restricts the growth of domestic online games. In a sense, an industrial environment that is getting rid of impetuousness, balances, and has a good talent training mechanism is much more than the spring breeze than short-term policies. At that time, domestic games will no longer need to promote the "nation, patriot" as the propaganda.
The four major achievements Jinshan Huandai under the "Tian Luo Land" online game "Eternal" to help Sifang, on the afternoon of October 28, Jinshan Huandong "Eternal" "Tian Luo Land" program is fully launched and cooperative signing ceremony successfully held. At the meeting, Jinshan Hanta simply introduced the meaning of "Tian Luo". "Tian Luo" is the media propaganda, "land network" is promoted. At the same time, China Telecom's Internet Star will reach a strategic cooperation with Jinshan Hua, will promote "eternal" to all broadband users of Telecom. Samsung Electronics and Jinshan Hanta reach market propaganda cooperation, coordinating the market promotion of "eternal" in the territory. Provide software and hardware support for "Eternal" competition activities; Xuanlian Digital and Jinshan Hanta reached a channel promotion and cooperation, through the "World Network Alliance" platform, "Eternal" is covered to the company's union Internet cafes. In addition, unity, Pepsi, etc. will also reach outstanding cooperation with Jinshan Hua Ming, purchase two products to get discounts. Online game companies will greatly enhance their market competitiveness through closely combined with various channels. The Tianluonet may not cover all the players' pockets, but at least the eyes of most target audiences.
Shanghai Shun.com launched the "Noah Plan" "NB Platform" subversion network bar mode October 29th, Shanghai Shunwang held a press conference with the theme of "genuine rights purification network", on-site and 7 national well-known chain network cafes officially signed Together, the "Noah Plan" is launched in the way of industrial cooperation. The plan relies on the NB (Noribox) platform developed by Shun.com, in the game industry in the pirated problem, through comprehensive integration of upstream resources, with online intellectual property protection as the core concept, provided a new intellectual property protection solution . For upstream game manufacturers, especially single game manufacturers, NB platforms use their unique online digital authentication mode, provide technical protection for genuine software; for downstream, joint Internet cafes, with unique Pay Per Play billing system, reduce game costs To cultivate players genuine consumption habits. "How much, how much is it, how much", is relatively easy to allow Internet cafes to accept, and the genuine dividend business model will greatly guarantee the genuine rights of single game manufacturers. If it is combined with the background data monitoring function of the content management platform, the content of the Internet cafe game can be more comprehensive and effective. The game new trunk opens the PK server "Fairy Legend" revisit "The original move" RO's last version "Black Party" launched not enough for 3 months, the new trunk line has brought the latest information "initial movement" for the exhibition. This piece of information will open the PK server, that is, the player can freely PK in the map, and the player entering must take up in the hell world. The game setting will be different from other ordinary servers, such as the limit of the PK function, the use of butterflies wings and flies wings will give the player's new experience. It is said that after the "initial movement" is updated, the enhanced online verification program will be hit by the increasingly rampant plug-in. In addition, the new trunk line will also increase the promotion of the RO surrounding products, making it only the promotional accessory of the game image, but developed in the direction of the new human love. Every update means the rebirth of a game world, I believe many players who have experienced countless wind and rain in RO will find their own "initial movement"!
Spectral Information Accompanied Qiqihar "Soul Online" embarking on the French journey October 30, Beijing Netjie Xi Technology, Qiqihar Spectrum Information and France Joyeden held a signing ceremony on domestic online game "Soul Online" product cooperation. This game has been independently developed by Qiqihar Bakefire. Domestic authorization to Beijing Netjie Xikai Technology is fully operational, and foreign countries have authorized Joyeden to operate in France. The game is a historical background with a historical background in Japan, leading players to experience Japanese, Western Regions, and Tang Tang's three types of folk culture. This is also the first online game developed by Japan's history, condensed the understanding and feelings of Chinese game developers on foreign cultures. After the "Navigation Century" exports to South Korea, "Soul Online" cooperates with the French Joyeden. Once again, I proved the progress of China's game products independent research and development.
The reporter followed: Two big things in the online game industry in October, one is ChinaJoy held in Shanghai, one is the online present in Beijing. Perhaps the original intention of the holder, these two exhibitions will give journalists' feelings. Chinajoy is like a performance stage of civil society and domestic and foreign companies, and all kinds of sounds from the industry are just like gongs and drums. The Net Expo is more like a policy of policies of governments to publish the mouthpiece and some small and medium-sized enterprises, the subject is clear, which affects control and expectations. Such differences are naturally beneficial to the network culture industry. From top to bottom, from the way, the communication and consensus is to establish some rules in the future market, follow these rules, the enterprises and individuals can "straight clouds" sea". (This reporter is dark golden moon)
