3G: A true contest
Tang Rui
Since May, Motorola, Sony Ericsson, Siemens, and LG have publicly open their ambitious 3G mobile phone plan. At the same time, domestic manufacturers are not weak, followed by Datang Mobile and Summer Release TD-SCDMA prototypes, Zhang Qi, Director of the Electronic Information Products Management Division of Information Industry, said that it is expected to be in June next year. There are at least 5 domestic 3G mobile phones from Lenovo, Putian, Waveguides, Hisense, and Summer and other brands debuted in the domestic market.
A new 3G mobile phone has just kicked off.
It is difficult to overcome technical threshold
Although many domestic mobile phone manufacturers believe that the 3G era will pull all the competitors back to the same starting line, the actual situation is not so simple.
2G mobile phone age, the maturity of technology leads to almost no technical thresholds, and domestic mobile phones can defeat the Ocean brand only by channel strategies. Although all domestic mobile phone manufacturers are talking about R & D, the lack of core technologies is no problem.
In the face of 3G, foreign mobile giants show considerable self-confidence, because most of them are both terminal makers, but also the core technology owner, and even standard formulars.
Mobile Phone Motorola has released a number of 3G mobile phones in the European market. The product has developed to the third generation. It is currently developing a fourth-generation 3G mobile phone, and later Sony Ericsson has the role of the world's largest 3G equipment supplier. It is also a lot of 3g concept phones.
Nokia, Motorola, Sony Ericsson and other mobile giants sold a number of 3G mobile phones in the European market. They have a lot of technological accumulation on the development, or in the same operator's network, these are all Domestic mobile phone manufacturers do not have.
Guo Chang, the newspaper analyst, believes: "Since 2G has high maturity, coupled with national policies, making domestic mobile phone manufacturers in technology, especially in technical patents, Not much. However, after entering the 3G era, domestic mobile phone manufacturers stand almost standing with foreign manufacturers, so that foreign manufacturers are in technology, especially patents, will not be like a 2G era. Many opportunities. "
What is more worrying is that once foreign manufacturers wavles their patented users in the 3G era, then the status of domestic manufacturers will be more embarrassed. The 3G era can accompany the domestic mobile phone manufacturers to live in mobile phone manufacturers, and they will be six or five.
However, not all domestic manufacturers regard 3G as a fear. Lenovo believes that there is no difficulty in 3G technology in 3G technology. On the contrary, technology change gives everyone the same opportunity. As long as they need, they can launch a variety of 3G mobile phones in a short time.
A manufacturer of domestic manufacturers even throws 5 billion R & D 3G mobile phones, and "Hao Yanzhu" "in 3G three major network standards. But what is the result, it is also necessary to determine by consumers and operators.
Shock from operators
Chinese consumers have become accustomed to buying mobile phones in various stores, and this situation in other countries seem to be "Chinese characteristics."
In Japan, South Korea and European and American markets, the mobile operators customize their mobile phones. Consumer replacement operators often need to replace the phone, not just replace the SIM card. In this case, the operator is very powerful to the mobile phone. For example, in Korea, the operational business is very low, even lower than the cost price of the manufacturer, and operators to pull the phone bill through the low-cost terminal, and then subsidize the mobile phone manufacturer in the income of the phone bill, and achieve profitability.
Domestic operators have always been weak on terminals. On the one hand, because competition is not enough, such a large market has only two mobile operators. On the other hand, the main application of the 2G era is voice and SMS, operators. The rooms are seriousized, and consumers are difficult to understand the difference between the different brands.
The 3G era will subvert the traditional network service form. Since the 3G business is mainly applied to digital value-added services, such as video, streaming, etc., the personalization of services, and the differentiation is unprecedented. More and more value-added services launched by operators requires the cooperation of terminal vendors. Future operators will be the phenomenon of "select" mobile phones through mass customization. Operators' procurement will be very likely to exceed the current retail method, becoming mainstream mobile phone product circulation mode. This change will have a significant impact on the market pattern of the future 3G mobile phone.
Guo Chang believes that the 3G era will even have multiple integration from operators to end vendors to content providers, "Because who is inseparable from 3G era".
Dr. Ye Peng, General Manager, General Manager of Motorola 3G and New Wireless Operator, said that the wireless operator strengthens cooperation with terminal manufacturers is a big trend. This phenomenon will intensify in the future 3G era.
The Last Supper
Although many domestic secondary, third-line mobile phone manufacturers hope this technology upgrade can provide them with a chance to show a market shuffle, but it seems that the opportunity does not think so much, even some views that the 3G era domestic mobile phone market pattern is compared with the current There will be no major changes, because no matter from the technology, market or brand, the first-line manufacturer has an unconfilled advantage, but it is some two, three-line manufacturers have the possibility of being eliminated.
Consistent low-key Huawei accounts for the first 3G mobile phone. In February of this year, Huawei's autonomous developed European WCDMA-based first 3G mobile phone quietly appeared. Unlike most domestic mobile phone manufacturers, Huawei is a full-scale wireless device provider from the network to the terminal, and its 3G network has also been in overseas. In this way, Huawei is likely to be a new star of 3G era domestic mobile phones.
So, what is the opportunity for most domestic mobile phones?
A industry insider analyzed that there will be no more preferential policies like a 2G era, but the country's "preferred" of 3G standard TD-SCDMA in China is difficult to cover up. Therefore, for domestic mobile phone manufacturers, 3G standard bindings with the country should be a better competition strategy. After all, the back is so cold. In fact, there have been a domestic mobile phone manufacturer to cooperate with the Datang TD-SCDMA.
In today's domestic mobile phone market, there is a large number of domestic mobile phone brands, maybe a large part of them will hide in the 3G era.
However, another phenomenon that cannot be ignored is, after the 3G era, 2G will still exist at low-end images, just like the "Tamingtong" present today, this may be a part of the last dinner of domestic mobile phone manufacturers.
