Search engine research
For online marketing, let the web "quiet"
【Abstract】 As the existence of a large number of dynamic webpages, some full-dynamic webpages have lost many opportunities discovered by users. If you cannot use a static web page implementation, you should use the basic way of static combination, that is, you can solve the dynamic web page with a static web page, especially for some important web pages, you must use a static manner.
-------------------------------------------------- ------------------------------
Pure html format webpages are often referred to as "static web pages", and early sites are generally static web pages. However, due to the support of the static page without the database, it will increase great workload, and due to lack of interaction. Therefore, when the website has a lot of information and more than the function, it is impossible to rely on static web pages, so dynamic web pages become the inevitable requirements for website maintenance. However, due to the existence of a large number of dynamic webpages, there is a certain issue, and some full-dynamic webpages will lose a lot of opportunities discovered by users. Of course, these problems are not solved. It is important to have a high degree of attention. In terms of online marketing, any technique is for network marketing needs, the effect is the first, as for the use of technology itself is not the purpose .
(1) Search engine only grabs a leather
We often encounter such a situation, based on the results of search engine feedback, is the information you need, but when you click on the page, it is not those content, why? Because the information displayed by the search engine is not retrieved from the Internet in real time, it is regularly retrieved from the Internet, and then deposes its own database. The information retrieved by the user is the information that the search engine has collected, so it will feed back a large amount of results in a short period of time. The problem is here, the same URL, the content of different periods is changing. In this way, when the user clicks the latest web content, it may be completely different from the contents of the search engine, and the result will make the user's disappointment. If it is a static web page, this general does not happen. In fact, this is not a search engine error, and through reasonable design, this situation can be avoided. Therefore, in order to search results with the desired expectations of the user, on the one hand, try to use the static web page, on the other hand, try to keep the dynamic web page to maintain the relative stability of the content.
(2) The web page cannot be retrieved.
Enterprise sites with marketing, no one wants their own web pages to be retrieved by the search engine. But in fact, there are some websites that use ASP programming, and many content pages cannot be retrieved by search engines, and they have lost the opportunity to discover by users. If a website construction service provider said to the customer, we use dynamic webpages, but your website will not be retrieved by the search engine, I believe there is no customer is willing to entrust you to do this only a few thousand mini-corporate websites. . How to do? In fact, there is also a certain solution. In general, the website with an ASP program is usually retrieved. Although there are many opportunities that have been retrieved relative to the full-static page, there is still a major web page to play. That is to say, should be in the home page: do the search engine worry of the home page as much as possible! If you have enough valuable part of the information returned by the search engine to attract users to enter the website home, so users still have the opportunity to gradually discover their needs from the website home page. Of course, in many cases there is no need to give yourself such a single space, it is best to consider the recommendations of "Static Combination" below this article.
(3) There are also files in the webpage a few years ago.
For the need for research, it is sometimes encountered to find a few years ago, such as the author when writing e-magazines, I hope to find the earliest Chinese article about online marketing. Unfortunately, those who have passed the classic articles have not been found through the general search engine, although some of them are reproduced by other websites, but they have not explained the original date and publishing media, or have passed the content editing, no original look . Sometimes even if you contact the original author himself, you don't have to remember the accurate situation at the time. The author's earlier personal homepage has collected almost the article you can find in China on the online marketing, but with the continuous revision of the computer's multiple upgrades and personal homepage, the information collected has already been withdrawn from the personal website, only yourself Original article is only retained, so it is very simple to get complicated. However, it is a happy web file (www.archive.org), and the content of the HTML static web page can be found according to the web link, and the dynamic web technology can be found. At most, you can find a list of titles of the article, and the content of the original text cannot be found. This is really unexpected harvest.
(4) Static combination, with stationary
From the point of view of online marketing, it is of course better than the static page. However, it is actually not realistic, and the method of static combination can be taken. Static combination, there are two meanings: one side refers to some important, and the content relatively fixed web page is a static web page, such as website introduction, user help, website map, etc. Aspects, the dynamically implemented web page can be converted to a static web page after it is released. This method is especially suitable for publishing, such as news, etc.). "Static combination, with sedation" reflects a basic idea of network marketing: can be solved with static web pages, especially for some important web pages to use static ways.
Article Source: E-Commerce Guide
Feng Yue Yue View the open information Send a whisper to the wind, the moon, the wind
#
2 IP: 222.57.63.82
Yesterday, 09:45 pm
NO2
Windsome
