There is a statistically of the US marketing experts. After a new product, only 20% are still alive. Two years later, only 5% are still alive. Three years later, there will be only 1% left. Today, more and more homogeneous products, how do dealers sell your products? How do consumers buy your product? You have to give dealers, consumers a reason. This needs to plan the product and create a selling point that makes the dealer's heart. The process of creating a product selling point is the process of positioning the product. The so-called positioning does not refer to the product itself, but refers to the impression of the product in the mind of potential consumers, that is, the status of the product in the mind of consumers. What is your product is not important, it is important that consumers think what you are. For consumers, the selling point and positioning of the product must meet his substances and spiritual needs, inspire his reality and potential demand, such a product is a good product. How to create a product selling point? Is there a market blank point in the market? Some people will not help but ask. Indeed, it is now found that the market's blank point is getting harder and harder, giving people feelings are that the market has no standby. However, there are always some people, the sense of smell is sensitive, and the action is rapid. In theory, this is the market segmentation. When we can't exceed it, we must learn to distinguish. Tingmei underwear known as "creating underwear revolution" is very familiar. Tingmei underwear is available, created a new market - the body body shaping market. People said that the Chairman of Tingmei Group brought a new product and created a new concept and found a new industry. From Tingmei itself, it is both a body-rich tool, which is a messenger of dissemination behavior medicine. By dressing a cap to change the health of people, it is in line with the requirements of the Health Organization to the 21st Century Health Industry. On the planning of the product, Tingmei can also be used as a trick. At the beginning, the product's selling point is the body or health function, and the inside of Tingmei people can't fight. Tingmei first planned "one wear", and the four words were discussed for four months. Some people advocate choosing to choose health, the reason is that we have made more than two years of clinical, product weight loss, breast enhancement, detoxification these functions are also batch, not to say unfortunately. Finally, selling products in the "body modeling", the sale of the body. It turns out that this decision is very correct. If the main health function, people must see the health effect, but the health effect of Tingmei underwear is not good. And the main function of the body, women consumers can quickly follow up. In the Beijing market, there are 170,000, including more than one person in the consumers, have a total of 39 sets. After the Beijing template market was successful, distributors across the country swarmed, and quickly formed a national hot sale. Many of the raw materials, especially Chinese medicine, and its main ingredients are often Chinese herbal medicine. These Chinese herbal medicines have been introduced in ancient medical books, because of its cheap, the efficacy is remarkable, and it has a high reputation in the people. Henan Wanxi Pharmaceutical Company, selected roads, extracting essence, refined concentrated Sixty Dihuang Pill. If you take another drug name, its recognition will be very low. They directly played the raw materials in the name of the drug name, using Liuwei Dihuang Pills in the popularity and credibility of the people as a selling point, and its market opened quickly. Packaging federal weight loss blossoming packaging is a vertical elliptical shape made of special metal. Gray blue background color and raised silver word printing, giving people a high-end luxury feel, which matches its high-end product image. At the terminal, the blossoms are very dedicated in numerous weight loss products, and consumers can recognize it at a glance. Moreover, after eating, the box can also be reused.
Consumers think that they bought a blossoming, and also earned the box, two in one fell swoop. In fact, this is an illusion, consumers think that they are spending diet pills in the box, but they didn't expect that the boxes were also spent buyers. It can be said that the unique packaging is the selling point of weight loss, and the packaging will be separated from other weight loss. In the slimming market, the dosage we see is either a capsule, or the tea show, the capsule is significant, but it is better than the tea granules. The flag weight loss sleeve is in the form of capsules and granules, which is novel in this packaging, never before this. The flag uses this packaging form, the dual-efficiency function of the main product, so that consumers feel that this product has a better effect. This is to generate new selling points by changing the dosage form. The pain of constipation of symptoms can only know that the talents of constipation can know that this is a pain that can feel can't say. Treatment constipation returning to spring, secret tea, the definition of the symptom image of constipation is "iron intestines", what is the constipation? It is a feeling of being put in a human intestine, so that you will not feel uncomfortable, and return to the spring flowers to teas to "eradicate the world of iron intestines!" Shot removed the world of iron intestines - this is back spring flowers secret tea Sell. Treatment method is the same condition, there can be different treatments. Yunnan Panlong Yunhai Company, first proposed a new way to detoxify through the body to achieve beauty and beauty. Moreover, Panlong Yunhai has named his products to detoxifying the beauty capsules, and unique treatment is self-cultivation. On marketing, they are unswervingly promoted the functions and unique treatment methods. Although the propaganda is general, the product is selling special fire. Sales for three consecutive years have always stabilized around 800 million yuan, in some regions in China, detoxifying beauty capsules almost become hard and informed, between dealers and retailers, can be used for redemption, settlement. Through continuous advertising promotion, detoxification and beauty capsules are sold well, this market is quickly cultivated, other similar products are rapidly followed by "blossoms", such as "blossom", etc., and the detoxification of beauty is gradually doing big. Many products, especially pharmaceutical and health products and food, and their quality has a great relationship with the origin. The lack of fairy wine known as "Maotai Town is a good fortune", claiming to be produced by Maotai Town, Guizhou. In order to lay the card, Guangzhou Zhujiang Yunfeng Wine Co., Ltd. acquired white wine from Sichuan, Guizhou, and then transported to Maotai Town to fill, and then sent it to the country. Companies registered in Maotai Town, just a few people. Liying weight loss capsules, originally produced in a domestic company. But in the market, it hits the "Japanese card", in the package, there is a manual of the two Chinese characters. In addition, Ningxia's red wine, Shangri-La Hidden Secretary, etc. is also known for playing the origin. How to use white plus black, this is the name of a cold medicine. It creates a new way of administration, which jump into the top three in the sales list of cold medicine. Before white and black, there were dozens of cold drugs. In this case, we must also develop a new cold medicine. Isn't it to find dead? Ga Tianli people welcome "death". When the industry is still in the bleak, the He Tianli has climbed up from the soft bed, and he took the lead in dance the banner of product creativity. They rely on national huge medical experts, study the etiology and pathology of colds, study similar products on the market, study the clinical manifestations and complications of colds, and finally found product selling points. "Baijia and black" cold tablets, the first time in China uses a day and night separation method. At this point, Ga Tianli pharmaceuticals have opened a primary river in the cold medicine, completing the revolution of a cold medicine, bringing the gospel to the majority of patients.
The product is named given a good name to save a lot of communication. If the brain is not called the brain gold, it is called pine fruit, it will be better-selling like this today? Good product name, don't need you to advertise, you will talk. During the day clothes, white film at night. With the hot broadcast of TV advertising, the name "Baijiao" spread throughout the country. There are still a lot of ways to create product selling points, and more than some successful products are introduced. The refining of the product selling is a challenging work. It is not a person who can pat my thonow. It is the crystallization of collective wisdom. (Author Lizard Team, Email: Powace@vip.sina.com) Source: China Marketing Communication Network Lizard Team
