Although manufacturers and distributors are partners of cooperation, they have their own interests. The so-called business speakers, some people don't need to rub their eyes, see the essence, see the true purpose, the so-called know each other War of the war. For some manufacturers of manufacturers, the delegates, often blindly believe, people cloud, then the following will help it. 1. "Sell your products don't make money." As long as it is a businessman, no matter what he sells, he will say this. Dealers continue to sell your products, there are two: no profit extent or no amount of favorable first case: often is a high market popularity, large sales, and the prices of these products are also high, leading to merchants without profit or micro profits. Why are they willing to sell? Mainly, these products can bring human rigid business opportunities to bring profits by promoting sales of other products. The second case: It is often some products that have just entered the market, low awareness, although sales, but merchants control market prices through exclusive distribution, still get profits. Ask in this micro-era, can you find a million products? 2. "Let me be exclusive, you said how much sales is needed, I am all incorporated." In case the merchant is not the annual goal, he will only say sorry, this market risk is ultimately taken by the manufacturer. If you can say it, but the merchant needs to pre-store a sales margin here. In case it is not enough to sell as a compensation for the manufacturer, I believe that the merchants are willing to do it. 3. "Doing a business, it is a person." (The meaning of the words, he is a bideweler) The big road will speak, the most important thing is to listen to his words. In fact, in addition to the interests or interests of businessmen, it is only different. Individual manufacturers' sales representatives abandoned principles and unscrupulous merchants reached some private trading, and they often think that the other party is enough, and if they are, they will become a big mistake. 4. "Want to give up the brand? No, your B brand I can register another company to operate." If he also asked your B brand to give him exclusive distribution, it is entirely possible to avoid competitors The distribution right of B brand is competing with its brand. In fact, he does not push B brand. Sometimes the factory will take a tight, and it is unfortunately, it is no wonder that many manufacturers often sign the distributor with dealers. 5. "You are an international company, loss of money is nine cow." (He can't lose money). Merchants and manufacturers have their own interests in business behavior, regardless of their profitability, in business behavior. It is the sales staff of our manufacturers, there is no clear understanding of this, at least in the heart, I will agree with the customer's point of view, in order to complete the personal sales target, sometimes it will make the customer without principles. 6. "A product advertising is very strong, and there is also a competitive advantage for our prices. "You have done it, the purpose is only one, from the manufacturer to get more preferential conditions. Welcome to discuss your views and opinions with the author, email: Luheping@sohu.com
Source: China Marketing Communication Network Link
