First, the preparation of the end of the terminal 1. Review the last time: (1) Legacy issues in the last visit. (Issue, Question, Question) 2, Sales Objective Review: (1) Sales last month or half a month, there is any change in sales with this month. (2) Sales growth is reduced, investigated, and analyzes the causes a) Determine the itinerary. (1) Contact the customer related personnel and determine the time. (To avoid going to the boss); (2) Contact Other company business people. (If required) b) data preparation. (1) Customer information maintenance table. (Distributor); (2) Preparing to access the report. (Determine the purpose of access, reaching a requirement) Second, the store inspection 1, the overall observation of the store: a, observation competitors: sales account for the top three of the top three of the entire store. B, observe the shelf display, special display, passenger flow conditions, and various activities. (Such as promotion, large literary activities), especially those: a, exhibiting the extent of appealing. (Including our exhibition, competitor display, sales of health products showing); B, the price changes amplitude. (Always care about our products, the reason why price changes: is an account, specials, others price reduction, etc.); C, consumers reflect these activities. (How is this activity, you don't know this product) 2, distribute: a, put our product items for each of our specifications, and put them in each of the retail and wholesale outlets that can be sold. B, whether to reach this type of store distribution standard, whether the terminal has our products. (According to different distribution standards, dealers reach distribution standards) 3, the location of the product: i. Whether it is conspicuous. Ii. Whether it is a lot of people. Iii. The specific details are performed according to the location of the product location. (The product is not ideal, you need to develop a plan, implement people, when to complete) For the waist to the horizon area, each single product accounts for more display. (2) The product variety is a centralized placement, or is dispersed. (Specific operation According to the shelf display standard requirements) 5, price check: (1) Whether the price of the product is among the price changes in the company (check the distributor, direct for wholesaler's shipments and terminal retail price) (2 ) Can passengers to find the price tag for each product? (Price Sign, the price check has changed or there are several prices on the price.) (3) Do you meet the price of different packaging single packages. 6, inventory check: (1) No sufficient shelf inventory per specification. (Determine safety inventory according to its sales); (2) There is no expiration or express expiration of products. (Help dealer check the inventory, putting the product recommended for the production date first) 7, vivid display tool inspection: Exhibition board, publicity poster, hanging flag, light box, etc.
8. Promotional inspection: (1) Whether the promotion of the promotion will appear in the store. (2) Distribution: Whether the promotion is distributed in the store; (3) Stock: The promotion product has enough inventory; (4) show: a, the promotional product is available in accordance with regulations; B, promotion Whether the product is within the required range; (5) Price: Whether the price of promotional products is within the required range; (6) Resources: The promotion resources (such as gifts, costs) are adequate; (7) Person: Promoters Whether the consumer is affected by request, whether the promotion information is conveyed to the consumer. Third, establish a good terminal relationship collection terminal boss information: telephone, address, birthday, personal hobby, etc. Fourth, terminal investigation and finishing i. Clearly understand the terminal purchase channel, purchase price, retail price, historical monthly sales, purchase cycle and frequency. II. Terminal investigations are reasonably classified. Category can be divided into: sub-food and medical ports. It can be divided into A, B, and C terminals according to sales. III. Master the terminal demand information, according to the terminal of the terminal and the purchase cycle, collect the terminal delivery information, and finish it to the dealer's hand. V. Terminal visits and requirements i. Draw a terminal distribution map for terminals in the jurisdiction. II. Develop a roadmap for interviewing the terminal weekly, the roadmap must have a start and end. III. According to the terminal sales level, the number of terminals will be developed. 6. Develop terminal tasks i. According to the terminal in the jurisdiction, the terminal demand information is provided for the dealer, and the actual sales of the dealer send it to the end of the information. II. Evaluation on the terminals in the jurisdiction, feedback to the dealer, and discuss with the dealer. 7. Terminal work summary i. There is a terminal summary for a week, summarizing the situation of terminal visits. It is necessary to reflect the problems and problems of the terminal, how to solve, take out the plan, what support needs. II. There is a complete summary for a month. Summary The content should include: which dealer is mainly in the delivery channel in the jurisdiction, and the entire terminal sells data. (Author Email: bosssaj@163.net) Source: Liuzhou Economic and Trade Information Network Song Anjun
