The national market is actually like our country, things will be unbalanced. Unbalance is a presence, the law of things development. I advocate "ratio, learning, rushing, helping, super", a horse run, good grades, but there is always a good result of the first place when there is a horse. So I think it should be to concentrate on all markets in the country, meaning "ratio, learning, hurry, help, super".
First, accelerate development, cadres are decisive factors
Working from the market to cultivate employees and political staff, we must develop pioneering, innovation, hard work, and enter the new market with a new look into a new market. If you don't have a dispersion, you must have a united team. Be sure to follow the six-character policy: unity, stability, bothering,
First of all, I value Germany. "German is the book, the source of the letter". This is a very famous business chairman. A no-moral business is no future. It is not conducive to the company's development, and there is no effort to develop the company. I think talents have the "Five German" standards:
Wulie: 1, loyal to the company. 2, do not damage the company's interests. 3, take care of the overall situation, with the company interests. 4, obey the law, there is morality. 5, do not think that than being lost, there is a dedication.
Five talents: 1. There is a spirit of pioneering and creative work. 2. Adhere to the principle of diligence. 3, can manage people, use good people. 4, can manage the wealth, and care. 5, can manage it, try it.
Each stage must strengthen the construction of the manager team. I have said the five levels that managers must have passed by the "Market News" of the "Market News" in a company to manage the National Times. Now I propose six of the professional managers: 1. Have a good professional ethics. 2, have a mature professional attitude. 3, there is an excellent professional advantage. 4, have a profound industry knowledge. 5, have a good speech ability. 6, can enter the human market.
I think that market managers should have five points:
1. Be sure to play a model lead. Working at all times, telling the head, not conducive to unity, not conducive to stability, if it is not conducive to the encouragement, not to do this, do not do it, think about the problems around these three aspects.
2, work with example. "Human is in full care, but not to worry", employee service you are taking your morality, obeying you on time, discipline, serving the project in your work, rather than taking your power.
3, dedication. The overtime work is going to work overtime, and it is not allowed to be lost. In the era of Liberation, those charges were inseparable, and they had a dedication. There is also the spirit of reluctance, both of which overcoming difficulties and confidence, and to bear the patience of grievances.
4, adhere to the "four lecture" basic principles. That is, it is united, integrity, talking about the principle, the principle, justice, fair, and resolutely implement the "four lecture". It is always necessary to implement the unity; how to talk about the gas; it is crucial to talk about honesty; the principle is the essential quality of the leadership office.
5, maintain a high degree of unity with the company. The person in my line is a one who moved her own, and the decision-making can speak freely in the discussion stage. Once your opinion is veto, the action will be absolutely obedient in the overall situation. Before the decision, you have a say, Once the decision is generated, it is necessary to unify the tune, and the policy is strictly implemented.
The team continues to grow, and how do you hit? I managed the national market to emphasize: one number of each person, all the transfer of the company, not blowing the company, one is not. This is the requirements for leading cadres. In the past, people who have not conducive to the company have been unfavorable. People who are not conducive to the company should be self-criticized. All departments must open such a meeting, to eliminate unspecified factors, eliminate this ideology that does not dare to touch. . Market staff is very hard, to think about them, timely preach the company's dynamics, and everything must be measured with this five and six-character policy.
Second, cultivate young cadres is the urgentity of leaders at all levels
The cause should be developed, depending on talent. Where is talent? First, an external, one is the cultivation of himself. Cultivating talents is a top priority, don't think that the young people; the master should go, this kind of thought should be. Wu Dalang's idea, affects the company's development. In development, we have to gradually absorb and gradually cultivate. With some talents, there is everything, with talents have economic benefits. This is our big event, every leader must develop a strict training program, and each leader must be promoted, you must find a good service! Otherwise, you can't transfer it again. Why is the United States dominated the world? After World War II, the United States pays attention to the development of technology, and also improves the education law. Clinton said in 1997 that the people he cultivated should be able to adapt to the development of the 21st century knowledge economy and should integrate talents. It is necessary to spend vigorous training this year. Some people think that they are taking training in front, that is floating, now more is on-site training in work. The United States has MBA, a famous university, and professor is all the advanced presidents of the world's 500 companies. Students have to read MBA to work to the teacher's company to work, learn through practice. Everyone must catch up with the steps. Many of our employees have previously been a chance of chance of victory because of rare learning to fail to be well-known. Don't have to "work hard today, try to find a work tomorrow". Only keep learning to raise up.
Third, manage the benefits, the return is hard channel
Enterprises are economic organizations, to make money for companies, make money, this is the easiest and most clear truth, how can we pay for money and make money?
(1) To put the brand image in the primary position
Brand effect is very important, a company is bigger, selling is a brand. No brand, the company has difficulty developing. The market is now getting harder and harder, there are more and more products, we must establish this brand of the company, specifically to everyone, everyone must "I am a company, I am the company image". Your words, you have to increase your brand, modern enterprise selling products, essentially selling images and sells brands. The company is a hundred years of famous schools. His technology is very high, people are all known, and the sub-production foundation of the GMP standards built in Changan Science and Technology Industry Group is a number of northwest. Therefore, these major pillars have a lot of relationships with us in Shaanxi, This is image, strength, brand.
(2) Recognizing the sales form, to translate into service knowledge
We have now entered a new economic era of knowledge economy. People's consumption concept, consumption form, more than consumer objects, everyone buy clothing, buy electrical appliances, see its use value and technology content. Pharmaceutical companies are high-tech, equipment is the most cut, talent is high, a modern pharmaceutical factory must first be a high-tech pharmaceutical factory. Under the high-tech situation, it is necessary to change the concept and thinking, and there is no more important than people's ideas in the world. Drugs play an important role in human health, our products must be high-tech, this is to meet the latest scientific research results of the product, otherwise, you will not communicate with consumers and pharmacies. Let's eat, sometimes it is inevitable to ask some dishes. Once I was eaten in a restaurant in Suzhou, I have to "call the seed chicken". The waiter introduced: I went to Jiangnan in the year. I heard that the two named chemicals were wrapped with chickens. He was curious, just like a method, it is true. Ok, it is more delicious than the palace, "called the chicken" is widely circulated, this is the "food culture" has a brand culture. We sell products to sell. We often communicate with similar products in the same place. Once, we do with a well-known brand of Shaanxi. Our Director is very angry. We must go to people, and we are doing you, I am worried, I said, you don't want to go We will talk about it, no patient, let's go, we compete, and later, our patient has been full of lobby, and only a few people in the rough pull, I will pick up the stall after noon. With regard to product culture, all employees should study hard, train well, be sure to understand their own products. After-sales service is good, be patiently explained, patiently promote. Our products must rely on knowledge services. It is difficult to open the market if they don't learn people don't understand doctors. Product knowledge, employees must learn, exam, do not understand products, eliminate! No discussion! !
(3) Now, all manufacturers compete very intense, where is our new benefit growth? In many similar companies, there must be a few tricks.
(1) Cultural recruitment, the same type of medicine, to play the brand, the culture is strong.
(2) Trend the secondary market, rural, land, county-level management, competition is not too fierce, and the visibility of Jiaotong University is also the highest, so many conferences, multi-colored.
(3) Large area promotion. We are "s2 machine", we are "propaganda team", our list does not necessarily have the effect of every day, as long as the masses know our products, have a deep impression, He Yizhen goes no Sales? The clerk is also to train, dozens of medicines for treating cardiovascular and cerebrovascular diseases, you don't train clerk, how do you highlight your product in pharmacies? I have been investigating, and the trained clerk took the initiative to recommend products, introduce the function and efficacy, and inspire the desire to buy.
Of course, it is necessary to reform the command system machinery, the rules and regulations that do not meet practical, and the effect is very poor, and the first must have restrictions and incentives, and the reporting system should be sound. The current sales is to fight, "the soldiers", the movement is fast, the information is fast. Therefore, some of the company's workstations must report the results to all directions or administrators every day. Each management must report to the sales ministers every day. The sales ministers must report to the Marketing Manager, so that the director, each Ministers, each manager can promptly know the situation, to find the reason, adjust the deployment. I used to graduate in junior high school, I can't win, now I can't, the changes and development of society is eternal. This is a truth. Only constantly learning, studying, constantly updating ideas, knowledge structure, can adapt to the market situation of thousands of changes. I can walk far in front. At the same time, it is also necessary to learn from other enterprises, our model is also very characteristic, and some people are learning, but many people have no learning, there is no "change" method, will fail. In the 1950s, we learned the Soviet Union, now changed, learn the United States. If the dead plate is not, it must be combined with our actual. Relying on management, companies rely on management, so we must strengthen management, the quality of management is to see if it can make money, the management of machinery is the hotbed of the bureaucracy, and it is like a part of the management personnel, do not ask, the brain is not Thinking as a fool, the eyes can't see it into a blind, you manage it.
Fourth, market-centered, urgent market, want the market to think, everything is market service
The company success is based on the market. Usually recruit some people? For market services, we measure your standard, how do you do what you do for market services? What is the task? I propose Qingcheng Mountain culture "to live loneliness, and temptation", and also put forward "Where someone else, corporate culture must be in place," "Thousands of truths, 10,000 truth, return is the hard truth", "management is service, management It is the benefit "" "" The loss of morale is the loss of sales "," It is a scorpion is a horse, and it is a culture.
It is believed that as the head should: the words must be, the row must be fruitful, tell the truth, do practical things; if you say it, you have to have a result. This result is three, one is good result, the second is the result of poor, three is the expected results. To have sales ministers, dynamically manage, to control. Requires "strict organization, scientific management, policies, and implementation." The strict organization first embodied in level leadership. Zhang San is not there, and Li Si, layer management, organization is very perfect; scientific management is first based on "strict management", "strict management and strict management". I think this society, people can cross difficulties too much, but I can endure the grievances, many people can do it, but they can't make a complaint.
Which market for management personnel at all levels should be the same as the employee, including myself as the general manager, I am going to the company in the morning, propagating, giving a new program, summarizing, and developing a new program with employees. Managers from all over the country must often struggle with employees at the front line. I remember that Napoleon was lamented in the island after failure. "Hey, I only blame me for a long time."
I think all employees have to establish 6 awareness: service awareness, combat consciousness, cost awareness, disciplinary awareness, team awareness.
