Behind the manufacturer and dealership, is a competitive game. Dealers always think that manufacturers offer water in the sponge, you must squeeze out, but how can manufacturers allow dealer's clothing to follow themselves?
Four contradictions
1. Contradictions in manufacturers and sales pathways
Under the seller's market economy, due to the market supply and demand relationship determines the initiative to master the market control, the manufacturer does not have to worry about the sales of the product. Under the moon, the manufacturer is too lazy under the moon. Going to the world, facing the market circulation and terminal sales, for the market's control, almost all of the circulation enterprises and terminal merchants, of course, manufacturers are also objectively utilizing sales channels, funds, circulation facilities and manpower development of large household dealers. market. The manufacturer only grasps the practice without catching the market, and has formed the excessive dependence on "big household", and this is a disaster in the future manufacturer contradictory. With the further intensification of competition between production enterprises, and the market economy is gradually changed to the buyer, the important role of large households is gradually high, the business is no longer the nose of the home, and the facility of the factory's face, and It is possible to sit in flatness with the manufacturer, the enemy's strength of the same competition, the manufacturer often has a fierce conflict in the competition for market control. For example, the sales of wife have been weak due to its weakness in the market, so it has been implementing agency system, but after gradually developing in the wife's pharmaceutical, it is required to enhance the control of the market, so in 1996, " Mrs. "The first agent system to change the health care industry to the company's direct management. In this way, the contractor felt a lot of constraints, boycotted the "Mrs." to promote the new system with the customer resources they owned, but the determination of "Mrs." has not been shaken, and only a few big contractors have thought it passed by convince. "Mrs." did not dare to move their death and refused to change, the other all accepted the new system, "Mrs." I had to change those dead hardships.
2. The contradiction between passage and terminal
In the market sales, most companies will be unable to build sales channels due to difficulties in the excessive sales costs and the high construction cycle, they need to achieve their product sales through the sales channels of various distributors and agents. . The existing market rules are channelists who are in the process of reselling the downstream terminal after purchasing the goods to the upstream manufacturers, and there will be a certain amount of commodity transfer risk. After the large store and the super terminal appear, this channel between the channels and the terminal The contradictions of the interests are characterized by obvious and sharp, their contradictions focus, focus on the malignant compaction of the terminal and the cost of collecting a wide range of famous names, so that the channel is huge. On the one hand, it is necessary to rely on "small profits buttons" to attract consumers and peers to compete, and the consequences of this to make profits becomes thinner. The countermeasures of the big store are to squeeze upstream suppliers, to provide a variety of expenses to the supplier, have become a non-cost technique that increases income, and even gradually evolves the so-called "rules" of the terminal, or the name of the United States. " With international standards".
3. Contradictions between manufacturers and terminals
The change in market supply and demand relationship has led to changes in the relationship between manufacturers and terminals. The manufacturer self-built sales network and terminal, which played an important role in the sales of enterprises in commercial circulation enterprises, and a slice of circulation is divided into circulation. However, when foreign superstext (such as Wal-Mart, Carrefour, etc.) and domestic large department stores (such as Lianhua, Gome, Suning, etc.) have been made as a condition for its huge sales and good payment guarantee The bait forced it. Production enterprises face this "unable to resist temptation" but cannot be self-extricted from the weakness of the product homogenization, and finally have to make a further concession in the product price. Finally, in front of these retail giants, it has been high in the "seller market". Head. In April 2002, there were two major international procurement meetings, Carrefour, Wal-Mart, Metro, etc., which were held in Tianjin and Nanjing, and almost all heavyweight retailers and other heavyweight retailers and other heavyweight retailers were present. Not equal to international buyers, in order to defeat competitors, Chinese manufacturers have begun to automatically kill, and they are surrounded by international procurement of international procurement to buy hands, so that the industry is shocking, the final transaction price It is even less negotiable. 4. Contradictions from suppliers and manufacturers
The contradiction between the two is actually the contradiction between the supply and demand between two production enterprises, and the factors affecting its bidding ability are complex and diverse and variable. We explain the relationship between US Microsoft's domestic and PC producers. For computer manufacturers, the Windows operating system is absolute mainstream products, and Microsoft is also monopoly suppliers, and its contradiction is, PC manufacturers have always complained that Microsoft's product is high, increasing the sales cost of the whole machine, making it lost their advantages in a fierce price competition, so PC manufacturers sell "bare metal" for dealing with price war (ie, not pre-installed operating system " Computer) gives users. Microsoft has always been quite whispered for Pc manufacturer's controversy, but has to actively coordinate the relationship with manufacturers, reducing product prices to win the support of vendors to promote new products.
Compete for control
In addition to kicking the central business directly involved in the centralized procurement investment chambers held by various types, or using their local sales company directly into the local large store, in the competition for market control, enterprises A variety of product sales modes can be selected according to their own strength and the permeability of the market, as well as the size of the local market merchants, and competition. The following modes show that this control power to the market is gradually transitioned by the merchant to the manufacturer.
1. Meeting of power: Relying on dealers
For SMEs with weaker strength, because there is no fund strength and corresponding marketing staff to open up new markets, it is more suitable for choosing a dealer agent enterprise product in local sales. With local distributors, sales networks, sales staff, sales experience, and customer resources, to quickly enter the mainstream channel for enterprises, and quickly arrive at the sales terminal to save a lot of time, and enterprises have sent a part to profit giving dealers. At the same time, a part of the sales risk that should be taken from the company should be passed down to the dealer. However, this sales model is due to the importance of enterprises that the market cannot be directly facing the market, and the manufacturer looks more passive. The reaction to market demand, service, and emergencies requires intermediary to pass, and the reaction speed is natural. It is not enough. For companies that can grow and have a long-term development strategy, the dependence on the dealer network is just a weight before the factory's power has not yet grown.
2. Dealer manufacturers
The main purpose of the manufacturer sets offices to assist dealers do a good job in local sales, and even when the power of dealers is not strong enough, they can also help dealers open up the market, but one of its more important tasks is to supervise the soldiers. Self-weight distributors.
Some dealers are in cooperation with the manufacturers with the increase in market sales, and the local market share increases, the strength of funds is gradually increased, and the status of dealers in front of the manufacturer has further improved. Since the control of the market is completely mastered in the dealer's hand, it will cause the dealer to generate the feeling of "supporting the soldiers", constantly put forward non-dividing requirements, like reducing the purchase price, delaying the payment, can not cooperate with the manufacturer as required The phenomenon is getting more and more prominent. At this time, manufacturers have two solutions: a. Timely discrimination to the local office, gradually transition some power from the dealer, but this practice should not be too obvious, should take the dealer "morning one, late, night" Sustained release capsules, maintain a smooth transition, try to avoid malicious retaliation when the dealer is vigilant. For example, low-cost processing items, or deliberately fell, more extreme or even negative return payments, etc., the consequences will be difficult to handle.
b. Decoir contact with the distributors of other similar items in local products, seeking cooperation possibilities to suppress the original dealers and balance the market position. If the relationship with the original dealers is rapidly deteriorated, the market vacancies can be fill in time to avoid causing more serious losses.
3. Division (子) company distributor
In this mode, the company has three typical representatives from the weak to strong market control.
First, beauty: "如"
The United States uses direct distribution to contain network agents, on the one hand, the United States does not abandon large households, support large-house distribution business, with more energy to pour their own direct distribution networks. The United States's own covered network quickly expands, the major retailers in the key market have incorporated the United States, and the "child" of the network agent has grown up, that is, "Assessate" by the United States. On the one hand, in the hands of the tension of the strong brand, on the other hand, it can only be in the style of the belly.
Second, Gree Electric: "Treating the Enemy"
Regional Sales Company is a transition from the big system market model. The specific practice is that several large users with the province have formed a joint-stock sales company with funds for the province, and the manufacturers and merchants have become unified. As a separate special merchant, regional sales company is actually an agent.
Third, Haier: "Self-built Network"
Throw out large household dealers, directly seize the terminal is the uniqueness of the battle of Haier. Haier self-built regional marketing center, directly supplied to the retailer, small households. Haier has invested huge costs for its direct sales, supporting this mode successful basis lies in the combination of strong brands with high-priced products, there is enough operating space. Haier has developed 31 specialists overseas, 6956 sales points, initially formed a company group with an international model.
4. Chain store
Using chain stores For manufacturers, it is a good way to control circulation and end markets. Sales channels along with terminals, which can effectively restrict and manage sales. The various price policies and sales measures for manufacturers and terminal promotions can be resolutely implemented, and the needs of various information and customers of the market can also get timely feedback. The form is generally direct and joined. The direct camp means that all the costs of the chain are required to pay, and the company's own funds are often limited, and the requirements of rapid expansion of chain enterprises cannot meet the requirements of chain enterprises. Invitation, investors who meet the requirements have become the main means of chain enterprise development. Most European and American fast food chain brands, at least 80% of the stores in its system are franchise.
Kodak: replaces channels and terminals with a fast print chain store
When Kodak was in maincing the Chinese market, he had established 18 offices in China, and launched a large-scale fast-moving chain store franchise plan. Comprehensive support for retail management such as products, technology, training, including large-scale advertising, and the China Industrial and Commercial Bank Shanghai Branch, and the branch of the owner can use loans to purchase related equipment. In just 6 years, Kodak has established more than 5,000 fast-moving stores in 500 cities across the country, making the market share of the product from 26% in 1993 to 53%. Kodak's chain has a variety of functions. It is both a channel and terminal that sells its own products. It can provide users with the product's follow-up service, which earns the profits of sales equipment, but also promotes related products such as photo paper, and firmly Grasping the market and set up the sweat work for the improvement of the market share. 5. Direct sales:
Direct sales is the manufacturer's way to use our employees, Internet, telephone and TV, remove the intermediate link, and directly face consumers.
The nasal ancestors of the employee should belong to the Amway, although there is no intermediate link, it reduces the cost of circulation, but this employee direct sales model will still produce costs such as salary, and also need to operate the huge branch, and its cost is also Very high. The real direct selling innovator is Dell computer, which completely replaces the intermediate link at a low cost communication means of network, telephone. The brilliant achievements made by Dell's direct models have constituted a severe challenge for traditional channels, and they communicate, communicate, and services directly with users, and fully master the market and provide users with personalized demand.
Wisdom dealer
In the early days of the product introduction market, small and medium-sized enterprises often have to seek dealers in the local area, generally delegate managers who are responsible for marketing to study for a while, and visited and visited the distributors of large wholesale markets and management related categories products. Give a publicity information of enterprises and products, and finally agrees that several dealers who have more cooperative intentions have focused. However, for small and medium-sized enterprises that lack strength, powerful merchants will have the psychology of "shop big dedication". Without strength dealers will also bluntly give their own long winds so that they can be used. For example, it is required that the manufacturer will shop a few hundred thousand bottom goods, and give a large number of advertising fees, but also to promote the cost of promotional goods and promotional personnel, the manufacturers of large stores into the store fees, etc. It can't take it out, or all Amount. Merchants will find this "under Mawei" recruitment to win people, strive for negotiation advantages, so that they can get more preferential conditions from manufacturers to reach the product. Even if the manufacturer has already got the bottom line, the dealer will think that you have not got the most favorable price. In the eyes of the dealer, the manufacturer's preferential conditions are like the water in the sponge to have a summary. In response to such dealers, manufacturers should "avoid their front", use "curve tactics" to pull the dealer's purchase enthusiasm.
Want to use the method (1)
If the manufacturer has a number of elites in many marketing, it is impossible to disperse the market from all over the country like a pepper, and it is best to choose the key offensive law of the key market. Attack, wait for the local dealer management, do not pay attention to the various harsh conditions that dealers have opened, first start the consumer market, that is, through the consumer's recognition of manufacturers, the market terminal will be pulled The purchase needs, choosing TV programs in local mainstream media such as newspapers, main road sections, high-quality TV programs, promotion in large stores, delivery samples, free use and taste, when consumers agree with the product will inevitably Go to the terminal to find, the consumer's demand information will continue to transfer to the dealer through the end of the terminal. At this time, the dealer will put down the shelf, "full of sincerity", find the manufacturer to work together to develop the market, at this time Never be stunned by the stage of fucked, and the products that have been launched in the consumer market, it means that there is a stable income every year, I want to do a dealer, there is more than one, I have won the initiative Manufacturers can "pick slow" at this time. Want to use longitudinally (2)
Do not prior to any dealer, but also sell goods to several dealers, through the competition between them, speed up the speed of goods. With the further familiarity of the manufacturer's market, it is very bad, and then it is more appropriate to determine the dealer. From the market risk, try to strive for the distributor's full-length payment, there is no pressure distributor, and there will be the driving force of the new product. This condition also eliminates the wrong wholesaler in invisible, eliminating in the competition Wholesalers with poor pathway or poor terminal operation capacity, but to deal with wholesalers who have been eliminated, give compensation with certain costs. The remaining dealers will feel that their agency is not easy, and will actively cooperate with the manufacturer's sales policy. Don't sign too long with the dealer, usually in a year, let the dealer feel that there is a possibility of replacing it at any time, so that the dealer's crisis will be heavier, and its working attitude will be more.
"Door's household" method
The choice of distributors is not bigger, the largest dealers are strong, and the network coverage is better, but the dealers tend to agents, and they will not pay attention to the new products or weak manufacturers, and will not do key points. Promote, but small dealer's customer resources are limited, sales network is not perfect, it is difficult to pay attention. Therefore, the market rules that manufacturers should follow when they are looking for dealers: the two sides are satisfied as "standard", and the size is "quasi", so there will be no "shop" and "passengers", just like buying shoes. , The shoes are big, people who wear shoes are not good, the shoes are small, the feet are uncomfortable.
Classification management method
When the manufacturer chooses the dealer, it mainly examines the sales experience of its related products. The existing channel coverage, the management experience of channel management, the control system of profits, etc., the manufacturer should be divided into different credit status. And implement different management strategies:
A type of dealer: contract-keeping the credibility, the market promotion capacity, the network coverage, good reputation, smooth flow of funds, can agree with the business ideas of production enterprises, have a long-term development strategy and planning. Such distributors are also rare collaborators, which is a dealer that manufacturers can gradually upgrade gradually and must focus on development.
Strategy: A certain credit line is given, for example, give a payment ratio, and the rest is used as a credit quota, which is supported by the manufacturer.
Second class dealer: the operation is poor, but the credibility is good, and the manufacturer needs to be supported.
Strategy: Manufacturers should give support and guidance help, can send representatives to help them develop markets, improve their business skills and confidence, tilting on sales policies, properly relaxing credit accounts or reduces minimum purchase amount. Three types of dealers: This type of dealer has strong business capabilities, but there is a low credibility, and there must be certain risks in cooperation, and must be supervised and controlled according to the dealer policy. In the course of the channel, it will improve the market share of manufacturers, and there is a certain value of the manufacturer, but the cooperative risk is large, so the dealers can only make appropriate proportion, can't be treated The center of gravity is tilted.
Strategy: Please be asked as possible as much as possible in the checkout method, but because such dealers have strong business capabilities, their bidding ability to manufacturers is strong, and if the current transaction is difficult, it can also be used to refund the next method. : Each payment must be mostly designed, and the balance can be checked. In the case where the amount of payment is not large, the scroll checking method can be implemented. That is, when selling it to the merchant second batch, it is necessary to set the second batch of goods after the previous payment, and the money is also required. Control is within a certain range, especially for two months of payment without justified reasons, and has been invalidated in the first two months, and the third month should stop supplying it, and take Other ways to promise the payment.
Four types of dealers: It is a double low dealer, that is, the business ability is low, the credibility is low, such dealers should try to avoid cooperation with them. Otherwise, there may be a large amount of payment that cannot be returned, forming a dead account, and even dealers will maliciously flee debt, and suddenly evaporate after fake manufacturers, causing business risks.
Strategy should be: payment to delivery, or cash settlement, do not pay for each payment.
Coping "self-contained" price war
"Self-retainable" price war is between the different sales passages and terminals of the company. In order to obtain greater sales performance, the same type of product is not counted, and the vicious price war of the manufacturer is not returned, compensates in comparison. The manufacturer's product price system has caused confusion in the circulation field. The "Lehua" case in this summer is a classic example. In May 2002, the top ten businesses of Beijing "self-propelled" land will sell Lehua air-conditioning, leading to Lehua Air Conditioning and Beijing Agent Beijing New Ship and Trade Co., Ltd. and Xidan, Blue Island, Shuang'an, Chang'an, Revival A commercial crisis occurs between the top ten shopping malls such as commercial city, urban and rural and cool. The contradiction between Lehua and New Ships and Top Ten Mall can be said to be just the appearance of this crisis, which implies a deeper reason. The new ship has strategied to the top ten shopping malls in Beijing. The real purpose is to combine the domestic power chain. Gome seeing long in good playing price, it is a typical kicked middleman, new retail industry directly purchased directly from the factory, its pathway merchants (new ship) and terminal enterprises in traditional sales model (Ten Mall) Contradictions also expressed increasingly obvious as the newcomer has expanded. Lepa became "supporting" in this "business self-harm" battle, and it also became a victim. In the case of the initial consultation, Lepa was forced to take fake measures, which in turn, withdraws the goods, withdrew the cabinet, and dismiss it to oppose. The two sides of the war will not be sold, "price cut" is not finally stopped, and after half a month, the two sides finally reached a reconciliation agreement. Lehua resumed to Beijing, as a switching exchange, top ten shopping malls Sales of Lepa products in normal price, both parties handshake, and to the common interests from "family" again into "allies".
Invincible
If you don't have a hot product and a good price, the dealer will immediately leave you to find other manufacturers to cooperate, don't go back, there is no one in the mall, saying that the dealer "Merry is the picture", "Patient "The meaning, there is no good policy, there will be no stable dealers" to serve you ", so how to develop" induce the profit "policy has become one of the key factors of manufacturers. But once you stop this offer, it is often revenue from wholesaler, retailer's non-cooperative behavior. "利"
The rebate is the means for encouraging dealers to increase sales, generally can be divided into annual rebates, seasonal return and month return according to different assessment cycles, and the form of the rebate can be used in the form of goods or cash, and divided different sales section sections. This formulates the corresponding rebate standard. However, it should be noted that the dealer will tend to return the manufacturer's rebate, in turn to dumping, and pursue the replacement of higher sales levels, and destroy the entire market price system, so when developing the specific terms of rebate, Be sure to consider negative situations such as "dumping" and "regenerated".
Year-end "reward"
The year-end reward and rebate can be said to be similar, but there is a name, let the dealer listen to the preferential policies and more attractive. In the form of rewards, manufacturers often like to be dominated, such as small to mobile phone color TV, large to van, passenger car, etc.
Promotion "incentive"
Promotions are often very popular, because not only can we increase sales, but most of the cost is borne by the manufacturer. The form is roughly a lottery, special price, gifts, etc. Another reason for being welcomed by the dealer is that if the manufacturer supervises unfavorable, the dealer can get a lot of benefits from it. For example, the number and price of false newspapers, multi-reported promotion personnel, and then engage in several invoices, multi-news, some advertising fees, etc. Therefore, the manufacturer must strictly review the promotion activities, and must report the promotion plan, implementation, evaluation results, standard invoice, and the parties to ensure effective use of promotion costs.
"窜货" governance
The reason for the fleet may be caused by different price policies in different parts of the manufacturer, or dealers have dumped low-cost dumping to other regions for impulse.
Factory countermeasures:
1. Strict zone management, because each dealer's market coverage ability is limited, according to its network's forces, it is to make the dealer concentrate their own advantages, better delineation range Saleship capability. 2. Additional regional brigade identification in the commodity, if "货" occurs, you can immediately find that the product is out of which dealers are out of order for appropriate penalties. 3. Multi-brand distribution, that is, enterprises design multiple brands, give different distributors, or different varieties of different varieties. This avoids the excessive control of the manufacturer's full line of manufacturers, even "货" It will only affect a certain part. On the other hand, different types or brands of the same manufacturer can be sold to different distributors to sell prices for dealers. 4. Strict management in the price system, when the manufacturer's products are hot, if the market often occurs, the dealer will increase the price of goods in the interests, and the manufacturer will take some corresponding measures in order to maintain the product price system. For example, strictly define a dealer's shipping price, or print the market's proposed retail price directly on the goods.
"Avoid realism
Haier Group staged in the process of entering overseas markets, "Avoiding Defense Defense", that is, avoiding direct contact with local viarators and terminal merchants, looking for home appliances with their own same types and intention to enter the mainland market Enterprises, and interacting with the strategic alliance relationship, mutual use of the other party's more mature and complete sales networks, with each other, and sells each other's products, this strategy has saved the time and sales of opening up new overseas markets. Expenditure expenditure.
The Haier Group announced on January 8, 2002 that the Sanyo Motor Company will conduct comprehensive cooperation, fully utilize the development and manufacturing technology of the two companies and the sales channels, and quickly achieve global management. This cooperation is not limited to a certain field, but the respective strategic partners. Recently, Haier and Taiwan's home appliance manufacturers have also attracted attention, one of its main intentions is to live and sell at each other on both sides of the strait. In the shortcomings, in the future, the Taiwan Solita's home appliance sales online will be seen. Hanging at Haier brand home appliances, in the Mainland Haier sales online, will also have a baby brand product for sale.
The competition strategy with Sanyo and Taiwan sounds, Haier can use Sanyo in Japan channels, borrowing sound treasure in Taiwan's pathway, quickly introducing its products into the local market, so it will not cause repetitions on sales channels and terminals. The waste of investment is, but through resource sharing, there is no intention to meet each other and achieve the goal of cooperation.
Auction Distribution
Of course, not all enterprises have conditions to complete the investment in the auction, and the auction dealership is a strict requirement for the comprehensive strength of "store", that is, the requirements are absolutely large enough, which is not only the need for auction enterprises. It is necessary to have a good operating condition and credibility, and the product has good quality and broad, bright market prospects, and more importantly, the company must have a glimpse of planning and propaganda, and can be completely resolutely implemented. Because there is such a "5-3-2 principle" in the industry to success in the industry: 50% relying on products, 30% rely on sales, 20% rely on marketing planning. Before the start of the auction, detailed analysis and research should be made for the specific circumstances of the enterprise, and the specific auction implementation can be determined on this basis.
1. Before the auction, for the "preheating" process of participating in the auction target group, the target group understands that the product has a good market expectation and the various support efforts of the manufacturer. For example, the investment planning, advertising promotion and the driving role of well-known brand image spokes for product sales, and so on. This communication generally has two processing methods, one is a direct letter to inquire, direct the target group, and invite the other party to participate in the auction, this method is more suitable for the old business operations in the industry. Because it is in its daily operations, there is a frequent business of all the year round. It is more understanding each other. It is very good, who is very strong, the reputation, the market coverage ability, etc. have long known, even Invite who should not please, who is also repeated. The other is a public advertising, which is more suitable for new enterprises shortly after entering the industry. The disadvantage is that advertising costs are higher, generally in industry media, or mass economic media, such as: "China Business News" , "Sales and Market" magazines, "think tank" and "business" magazine, etc. It is also different for the "preheating" technique, and deliberately "speculative practice" is one of its validity periods. Although it is often broken by media or consumers and sellers at that time or afterwards, as long as it can start the market, publicize the creation, manufacturers It is generally not taken into account. For example, the Bajiajun "Life Nuclear Nutrient", which is the head of the Baoli, who is planned, is, can fully utilize the "Majiajun" China's track and field dynasty from the Chinese track and field, with a high price of 10 million yuan to buy a paper coach. The secret recipe, the use of media's enthusiasm, using consumers to the strong expectations of the product made by the secret, pulling the strong demand in the market, and has won the dealer's trust and confidence in the product a good prospects, despite the high secret price, However, in the shortcomings of the distribution of powerful gold auctions, not only earn a cost, but also a considerable surplus, although it is now transit, the classic of its operational techniques is still sigh and absorbed.
2. Different companies apply different auction methods according to their own conditions, and companies that have had good reputation and strong strength in the industry should use a centralized auction. For example, the "V26" and Taiji Group's "Qu" of the Haki Group's "Qu" is a centralized auction. Hawi Group and Taiji Group have been engaged in the marketing of pharmaceutical health products for many years. They already have a strong marketing network, and all province dealers have focused on a auction, which is conducive to the product. Such as "Beautiful Fertile" domestic agent Beijing Beautiful Science and Trade Co., Ltd. is a newly established marketing management company, because there is no marketing network in China, it entrusts domestic auction companies in Chengdu, Wuhan, Shenyang, Jinan and Shanghai held five provincial exclusive dealers auctions. With the success of the secondary auction, the auction of the provinces of the submarine has also played a good role in promoting the role of help, so that the subsequent auction turn has gradually increased, and has received a good propaganda effect, and there is no other auction of 9 provinces. There have been many dealers to sign an exclusive distribution right of the rest of the province. In this way, the beauty company has won the total annual order of 30 provinces in the country with a total value of 438 million yuan in a short time. 3. The target of the auction is different. The auction target of life nuclear nutrient solution is "exclusive distribution of money"; "V26" is the premise of approved the annual sales of the annual sales of the Haki Group, with the first purchase amount as a standard, after the auction transaction, distribution Urban resilience to the first purchase of the Hawi Group, and 10% of the total sales of the year and the difference in the first purchase are also the deposit of the next purchase; the beauty company adopts the "annual order amount" of the auction product, After the actual situation, after the auction deal, the dealer needs to order 10% of the transaction volume as the first batch of "beautiful fertile" order to the company, which actually reduces the distributor's funding; "Qume" auction target is "exclusive distribution rights guarantee" (first round, 2 million yuan cap) and "exclusive distribution sales" (second round), in the first round of several dealers, the same cannot be determined, The second round of bidding, the Taiji Group has been taken from 38 million yuan margin and more than 200 million sales agreements.
Auction dealers are often able to find partners in a short time, and these dealers have strong strength. The news speculation of the news speculation brought about by the service auction, which is often very beneficial to the rapid sign of the subsequent distribution agent agreement. "Life Nuclear Enhance" and "Beautiful Fertile" dealership auction have not continued after the operation of several provinces, the reason is that the dealer of other provinces under the huge impact of the auction formation, actively launched the door. The distribution agent agreement in other provinces.
The military law: "Shangyue cut", the fighting business sea must be strategy as the first, or deceived, or trustworthy, how to have a self-cultivation, avoid the harm of the body, win the initiative, take the opportunity, become a company The key to the merchant repeatedly. The purpose of writing this article is to understand the relationship between all kinds of plants and commerce. Before the readers, they will benefit from the front, or the merchants can benefit from the front, and the purpose is enough.
