Think from "Shovel Effect" ...
- From "Computer World"
People from the world famous comedy master Chaplin, a famous "Taojin Journal", knowing the hot era of gold in the west of the United States. However, about gold, there is a "story of the shovel" but not known.
A long time ago, some people dug in the west of the United States were known by a US Mr., and this gentleman also wanted to send gold money, so he was a parent.
The next day, he said: "Hey! Dude, do you know? There are a lot of gold in the west! Someone digs to the gold, has sent a big fortune! You still don't hurry the gold!" Ten, ten pass hundred, very fast, people know this news, so they have to dig gold in the east.
The gentleman also went to the west of the United States, but he didn't go to the gold, but there was a tent there, and sold the shovel to the past. More and more people in the western boy, his shovel is also selling more and more fire, the people of the golden gold have sent a fortune, and some of them have been able to produce, but the gentleman who sells the shovel has sent a fortune.
In the IT industry, it is recognized as the most typical "shovel effect" is the birth and rise of the consumables industry. The growth of the IT industry is accompanied by the rise in the PC industry, and the printer is moving with the PC's trajectory, and the PC and printers have created a world-renowned IT vendor, and people's forwarding and reverence of IT have been specific to these world top companies. However, people don't know that HP's global printer sales have ranked first in the first throne, but HP's annual profit has more than 50% of the original print consumables.
When PC, printer's hardware products continue to decline, hardware's profits are thinning, consumables - this is created by printers, and the emerging industry serving the printer industry is booming.
Regardless of the hardware market, it is gradually grown by the hardware and the industry or product that provides services and auxiliary functions, it has gradually grown due to the development of the overall industry, and it is like the United States who sells the shovel. His success is there. The people come to the gold, not whether the gold is finished.
The truth is very simple, but it doesn't have much enterprises that can understand and find the direction.
The first inventive mobile phone does not have the first person to make a mobile phone to make more money; and the person who makes the mobile phone will never think of it. Today, the text message has become a "king of the thumb"! There are ten years of history in China, and now we have won the "online wealth" is in business online advertising, online auction, online games ...
Not a pioneer is not smart enough, but the later person can use the way of thinking about "transparent thinking", standing at the perspective of the pioneer and the app: "If I am a certain, then I need anything." In other words, the essence of "shovel effect" is a consciousness for others. You have become the needs of others. Your existence is reasonable and valuable, then your pay will be buried.
Not only that, the US Mr. selling the shovel, there is a place worth learning. When people in the west are not very much, he shares the good news of "Western part with gold" rather than exclusive, so he Created a consumer group of "Western Golden People".
