Subscription-based CRM service Salesforce.com author: techupdate.zdnet.comThursday, April 8 2004 10:01 AM
Salesforce.com is the most important arrow based on subscribed customer relationship management, recently its first public public offer, IPO. AMR Research tells Salesforce.com's customers to see some deep things in this public offer. Salesforce.com also actively expands industry development while increasing the size of the average seat. This article enumerates six customers to praise the ease of use of Salesforce.com.
Companies interviewed by Salesforce.com include the following industries: insurance industry, financial services, software, information service industry, and manufacturing. This phenomenon shows a breakthrough in Salesforce.com in the industry. Salesforce.com has developed from 40 to 5,000, which is a significant increase in a small number of attempts before two or three years ago. Each company is very satisfied with low launch, which has become the main driving force for salesforce.com's decisions. In all, half of them have got a large discount through consultations, and each customer's monthly payment ratio is about $ 125. Subscribe to the Enterprise Edition, each customer is probably less than $ 80 to $ 120 per month. Salesforce.com's products: The average processing scale is growing, and industry penetration continues to increase, but customers can still negotiate more discounts than price lists. Six customers use a software company for Salesforce.com - this company has more than 100 customers, accounting for about 85% of the company's sales, service, finance, and approximately 85%. One customer has been using products based on new knowledge-based products, saving 35% of service expenses. A manufacturing company - this wealth 500 manufacturing company is an important customer of Siebel, but now it has more than 500 people become customers of Salesforce.com, and is still growing. This is because the company is the lowest. The second driving force is that IT does not have to involve an additional Salesforce.com seats. Interestingly, the customer did not turn to Siebel's Siebel CRM Ondemand's plan. A information service company - this company has a complete hosted application infrastructure. There are now 50 customers related to sales in this tool, they are very satisfied with it. The salesperson can use this system without strict training, and it has a 100% adoption rate in sales. It has a customer that has been used for more than two years, and has never considered other systems. A financial services company -Financial Services has selected Salesforce.com at about $ 40 monthly prices, because Salesforce.com will not pass middlemen, they do not have to buy software like other middle companies. The direct sales of Salesforce.com is very smooth. It can achieve protocols within 5 days. As if the application of "virtual CRM" is used, it has become a small thing. This company is happy to turn once a month to once a year, so you can also get an additional discount. A insurance company - this life insurance company is intending to push Salesforce.com to its 5,000 independent agents. The company's agents use Siebel, but for those independent agents, the cost and complexity of Siebel are too high. In the process of the first display, there is a good sign of feedback from this field. The adoption rate is rising, and the data can be combined with Siebel to form a unified management customer key information model. A software company - this emerging supplier now has 42 sales customers. It chooses the reason for Salesforce.com is the price and easy implementation, and it has used this tool for two years. It is now looking at the long-term cost of applying, intending to use Microsoft CRM, because it looks low in long-term operating costs. Conclusion Now, there are 9,000 customers, industry penetration is constantly enhanced, and salesforce.com, which is increasing business, is clearly a leader in the subscribed CRM field. Salesforce.com customers choose simple operations, not other traditional licenses for complex specific industries. After discarding those thorough things, they were accepted by customers.
