Information is the recipe for the development of the pharmaceutical industry: Wen Wei ( "eWeek") Thursday, November 13 2003 2:03 PM
With the in-depth of China's medical reform and the acceleration of China's accession to the WTO process, the Chinese pharmaceutical industry faces an unprecedented competitive pressure. In addition, under the commitment of my country's joining the WTO, the rigid multinational pharmaceutical enterprises, including the top 20 multinational pharmaceutical companies, including the world, have successively rushed in our country. The problems such as internal, restructuring, and GMP certification have made the current pharmaceutical businesses. How to occupy an advantage in the environment in the inside and outside, has become a hurdle in front of pharmaceutical companies. Through informationization methods to improve management and service methods, reduce costs is the "famous doctor", which is a "famous doctor", which has become the informationization of pharmaceutical industry, and other pharmaceutical companies.
Pharmaceutical industry information currently in the general-purpose pharmaceutical industry, can be subdivided into a plurality of sub-industries such as health administrative, medical institutions, pharmaceutical chemical raw materials and product manufacturing, pharmaceutical and medical equipment manufacturing, health food manufacturing and medical circulation services. Pharmaceutical companies generally include four categories: chemical, biopharmaceuticals, Chinese medicine and medical devices. As a typical continuous production and manufacturing pharmaceutical enterprise, due to special goods such as drugs and chemical reagents, pharmaceutical companies have their own unique industry characteristics: such as the drug category; coding irregular, effective period must be strictly controlled; patent (formula) Have strong dependence; sales range, sales framed area, sales of various varieties are not easy to grasp, the drug pricing affects the factors, sales terminal resources (hospital, pharmacies) are difficult to control; drug updates fast, but New product development cycle. In addition, the drug doctor separation, chain operation, GSP is marked, closed for nearly 50 years of medical products circulation four-level wholesale system is completely broken. Under the stress of heavy market, how to sell drugs, become the core of various companies, therefore, mechanism innovation, optimization processes, and strengthen management into high pharmaceutical companies. Faced with a new market competition environment, it is necessary to enable new marketing models. Therefore, fundamentally reform management means is not allowed to slow down, and management and management must rely on a complete set of information systems. What software is involved in medical information? There are several links from the perspective of the drug circulation. The first is the internal management of the manufacturer, mainly involving the ERP system; from the process of manufacturers to wholesale enterprises, distribution enterprises, hospitals, involving marketing management, supply chain management systems, logistics systems, online trading systems and CRM systems Wait. According to reports, approximately 20% of large and medium-sized pharmaceutical companies have implemented completion of ERP implementation, and mainly focusing on, sales, deposits and finance modules; about 50% of pharmaceutical companies are advancing and implementing ERP, also basically It focuses on supply chain, distribution, fund management and other fields. It can be seen from the current implementation of ERP in some pharmaceutical companies, almost all companies are starting from marketing. The six shortcomings of pharmaceutical information, with the in-depth development of medical circulation system, medical and health system and medical security system, the comprehensive implementation of prescription drugs and non-prescription drugs and the implementation of the designation of the pharmaceutical store, and the informationization in the pharmaceutical field has a large development. However, there is a big imbalance, such as the advancement of the hospital informatization, and the informationization of pharmaceutical retail enterprises is larger than the hospital. At present, the informationization of the pharmaceutical industry has the following shortcomings. First, the information management mechanism is old. Waiting for the establishment of standardized information system management data to solve the problem of enterprise information mechanism. Second, the distribution center is not perfect with the computer system. Modern pharmaceutical companies generally form an ecological chain model integral with drug development and production, including drug retailers, hospitals, etc., some pharmaceutical companies also have special pharmacies retail chain terminal, so chain is in Chinese medicine companies. It is a very new topic, and the uncomfortable distribution mode is not well integrated when combined with the information system. Third, it is the ability to expand the scale. Under the national declaration of policies that support the Hundred Strengthening Pharmaceutical Enterprises, the 50-strong and sales terminal 50, there is a blind expansion, and the management system does not keep up with it. The fourth is the lack of information technology. The fifth is the lack of effective chain business management systems in the chain enterprise. In particular, the supply chain management system is lacking in the distribution logistics system. Sixth, when the medical enterprise chooses the system, the heavy surface light core, heavy product is light, and the heavy maintenance and service is operated in the initial product. Future needs of pharmaceutical information use advanced information technology and management ideas to transform business concepts, deeply grasp the final consumers, seize customers and channel members, deepen service connotations, and improve service methods, it is the only way to face competition in the future of pharmaceutical companies in my country. From the informationization needs of the pharmaceutical industry, ERP, CRM, distribution systems, and e-commerce will be the focus of the next demand.
