Siebel: 10 months to see CRM Investment Report 2001/07/26
In a pursuit of CRM, there are no courage to stand out to express the CRM system and achieve the ideal effect. It is not difficult to imagine that there are not many of the many crates of CRM software vendors to come up with typical cases to grow their own momentum. Siebel, who has just entered the Chinese market, was announced on July 5, and the Shanghai Roche Pharmaceutical Co., Ltd. was announced by Shanghai Roche Pharmaceutical Co., Ltd. in the market. The company's Epharma product was used to become a highlight of the market.
Shanghai Roche will adopt Siebel's tailor-made applications for pharmaceutical and healthcare companies to unify its sales and marketing activities in the Chinese market. It will provide a single, multi-channel customer information management system for Shanghai Roche. Shanghai Roche will evaluate its customers' needs and promote all customer needs and increase company revenue with related products.
In the past, various departments of Roche Company submitted a report based on the materials mastered, the procedures were complex. Epharma will integrate customer information collected from different channels, different regions, and establish a unified customer information repository. Medical Sales Representatives can instantly understand customers now and previous information records, so that customers have become more effective and provide real-time reports to avoid delays caused by traditional management systems. The Epharma system can also help sales and marketing staff assess factors in customer relationships, products, sales and markets, create more accurate customer profiles for their goals.
In addition, the Lenovo Group spends tens of millions of dollars on the CRM. When can I see the benefits? Lu Yiwen, executive president of Siebel Greater China, believes that an average of 10 months can recover investment. The specific measurement indicators are to see the company's profit, customer satisfaction, and corporate output value. Third-party consulting companies have shown that the average profit of these companies increased by 16%, and the customer's satisfaction has increased 21%. Although the recession in the past year, Siebel's customers still have 16%.
Although Siebel's name is slightly unfamiliar, it is a veritable high-growth software company. Siebel, which was established in California, USA in 1993, took the lead in proposing CRM philosophy. In 1995, the city value was 8 million US dollars in 1995, and it has soared to $ 51 million in the end of last year, an annual growth of 788 times. Goldman Sachs issued a research report on the end of June, and Siebel is still one of the nice stocks recommended in the report.
Siebel's own customers' greetings brings more financial resources to Siebel. One of Siebel's development strategy is to form alliances with customers, and then serve other customers. Many IT industry famous manufacturers have also become a Siebel partner because of Siebel's products. This long list has IBM, Kangbia, and may also have Lenovo.
The survey of customer satisfaction in various fields shows that the customer satisfaction of financial, banking, insurance, telecommunications, and consumer goods has increased, in other words, customers are increasingly satisfied with these manufacturers. The reason for choosing such an opportunity to enter the Chinese market, Lu Yiwen explained that China is about to join the WTO, the competition facing the company will become more fierce, and will be increasingly expropriated, no monopoly trends. In this co-competitive environment, how do companies operate, how to learn more customers and maintain loyalty to have been in front of the company. This situation is the opportunity of Siebel, and China has such a large environment.
[Internet Weekly Message] 2001/07/26
