"Novice" is on the road to pay attention to the branch of the following branch, and the subsidiars talked about a new factory staff and did their business under his hand. The result was 3 months. This novice not only didn't be familiar with the business, but the manager was solved, and it was unclear that the account was unclear, the performance continued to fall, the promoter and the dealer were strong, the employee is also a heart, fighting No, borrow games, sleep, watch TV, in fact, the employee is a marketing professional student who has graduated from a famous university. The branch manager is ready to retire him back to the factory, but the headquarters emphasizes that at least for half a year, for this reason, the manager feels very difficult, he doesn't know how to treat this new employee.
I am very interested in this case he said because I have experienced similar events. From the existing market environment of China, I think there are three major considerations in the new hand:
Finance, business, people in the world.
People who manage financial accounts are almost all known, "three points by business, seven-point finances", and corporate marketing accounting is often larger than the functions of the branch manager. Imagine this is also normal. If the account is unclear, even if the business's marketing performance is good, finally calculate the cost-effective account, it will find that he has lost its loss. Such an example is incompetent, and the previous days have a wide range of Shanghai Agricultural Reclamation Group incidents. It is important for a reason that there is no management of the financial account. Things to pay attention to in the new hand is to have a do everything possible to manage your own financial account.
Holding financial accounts This truth. In fact, everyone knows that, especially now a lot of marketing new employees are graduated from marketing or economics, but because newers have long-term contacts are the theoretical knowledge learned in schools, and practice out of touch with practice . When these novices really take over the specific marketing work, there will be a feeling of hand and foot, busy, and even put the financial accounts in the back of the head. At this time, the newbie is "financial risk". The new employees in above have made this obvious mistake.
But novice does not have to worry about financial risks. If novice can be clear, you can clear yourself, and you can ask other colleagues, leaders, and newcomers can quickly master the skills of managing financial accounts.
Some of the following practices are worth new and learning:
Establish a private financial account, and record the financial account from the previous hand and a pen made in the financial account made by the marketing work, including the recovered payment (to correspond to the number of checks or acceptance), Receivables, delivery, return, open ordinary invoices and value-added tax invoices and other financial records, but the above financial records are not only required, but also the merchants are clear, but also requests the company's financial offices and the merchant Finance Department. Financial records and requires the signature of the relevant person in charge, finance staff. This is the most basic requirement.
Strictly control business risks. Newcomers should learn to strictly implement the financial warning system for enterprises. When the receivables exceed the allowable scope of the enterprise, the newcomer should resolutely stop the delivery, and step up urge the merchant to pay. Many new people have just been engaged in business, the heart is arrogant, the experience is proud, and it is unable to understand the real intention of the leaders. In the praise of the merchant and the wine cup, it is unforgettable, and the goods are not awakened. This is a point in which new people especially need alert.
Don't sign freely, especially when you encounter things that are not within your own responsibilities, don't you, sign your own "big name". Old employees know how to deal with these things, but new employees are often unclear, but also mistakenly think that leaders and colleagues appreciate their ability, I feel that I don't sign the trust of others. For example, a advertising fee, leadership or colleague has made new people to sign, in fact, this advertising fee is free from the newcomer, but the sequelae left, let the newcomers are alone.
Keeping a good financial primitive voucher, especially the original ticket (copy, can also be replaced), the financial personnel signed a recognized certificate, which can bring great benefits to new people in future work to avoid unnecessary trouble. Each week is checked, organize your own private financial account, in each month, month (or month) and the financial staff of the financial staff, and the financial personnel should be signed and approved.
Calculate the personal product account. Now, almost every company has stipulated the relevant system of sales commission, newcomers should learn to calculate their own benefits, spending, and then minus the profits of the enterprise, and finally calculate their own benefits. Many newcomers have first contact the market, thinking that there is a "gold" everywhere in the market, and the results of the big bails, the big capital is investing in advertising, market construction and promotion, but does not calculate the cost of obtaining benefits and spending, the final enterprise Finance, newcomers are often less profitable, and I have eaten this bitter when I first enter the market.
For legacy issues, actively seek corporate leaders, business cooperation and support, early treatment, and register in time to avoid unpleasant events in the future.
......
Help the financial account, there are many other techniques and experiences, and novices are diligent in thinking, good at learning, will soon adapt to the marketing environment, manage their financial accounts.
Improve business levels on marketing fronts as soon as possible, the only detection goal is market performance. Therefore, novices must improve their business level as soon as possible and achieve good market performance.
Novice improves your business level as soon as possible, you can start from the following aspects:
Speak less, more observation, please ask. Most novices enter the market, they are full of fighting spirit, full of fullness, thinking that with their own rich theoretical knowledge, the unique rushing, intelligent mind, the marketing work will be light and easy, the hand is coming, therefore special Love performance, praise, more, carefully experience, less. And old employees may not have enough academic qualifications, but the experience of multi-year marketing work makes them more than the marketing work, "I'm a few years" boss's emotions make them complain about newcomers, and refuse to teach their skills. The final result is inevitably to hit the wall everywhere. Therefore, "less talking, more observation, and religion" is the first element of the newcomer to improve the business level.
Be familiar with the product, performance, selling point, price, and other competitors, which places are in the advantages and disadvantages of their own products, and also ask for the local market environment as soon as possible, including local national conditions, consumer habits, local main Merchant, etc. When I was in the north, I required each novice to be familiar with the market retail price, normal supply price and promotional price of all products within one month; at the same time, let them do the daily import and depository report, and Can I say how many sales have been sold this year. Prove that this trick is greatly beneficial to the newcomer.
As soon as you can teach colleagues, leaders, visit our merchants, communicate with the promoters of all malls, listen to their complaints, rings, and other suggestions and opinions, and communicate with them. But you can't pay free to agree to others, or you have promised to be more than your own terms of reference. After all, in this market, you are later, the market is still blurred. Listen more, always good (of course, only novices have such a big enthusiasm to listen to the merchants and promoters).
Less complaints, more hard work. "Doing forever than not doing", this is the reason that every marketing person knows. The market environment is reality, fixed, marketing workers can only work in this environment, not to complain about half a point; leaders, colleagues and merchants are also most hate people who complain everywhere. Novice should pay more, go to the market, contact our customers, discover problems in the market, and find solutions, and can also predict the future development trend, these are all good ways to grow rapidly. Learn to self-fulfill. The more marketing success, the more you find the essence of marketing is "simple", namely: the reason for the success of marketing, trace back to the end, it is the most "simple" theoretical knowledge we have learned in the school. Therefore, smart novices should learn from the complex market environment, and contact the theoretical knowledge of the courses, which can greatly speed up the speed of novice growth. Of course, this still needs a process, but at least, novice must have this psychological preparation.
Establishing a good interpersonal relationship "Doing the market is a person." This is the first sentence given by each of the people who doing marketing. In China, "Doing people" is to learn "as a person to live", learn to establish a good interpersonal relationship with a wide variety of people.
Establishing a good interpersonal relationship is greater, because the novice is now "unknowing", a blank, novice only creates his own good interpersonal network, then Successfully enter the marketing front, it should be the victory in the market.
For newcomers, establish a good interpersonal relationship can start from the following aspects:
Less to do more, sincere, do more work in some details. For example, cleaning and cleaning, buying office access, doing small things that don't expect efforts to colleagues, praise in your heart. Once the newcomer has established a good "first impression" in colleagues and leaders, the work is often surprisingly smooth. When I am in school, I have little speech, even some woody, almost everyone thinks he is not suitable for dry marketing; but it is him, after a year, the manager of the branch, three years later The old area of the district is now a marketing deputy. When he first went to the following branch, he was very diligent. It was worried and serious, and he was sincere. Although there were fewer words, but more people feel trustworthy, the leaders, colleagues and merchants like him very much, he also Pingdian blue cloud.
Respect them, please ask (this time is not a business knowledge, but how people can deal with people, tips to people). "Self-respecting people, people are more energetic", respecting each other. The old employees have rich experience, but after all, the energetic is not enough, the degree is slightly shallow, see a big promising high-degree newbie is humbly asking yourself, and the words are very decent, the inner joy is inevitable. And the feeling between people can often determine the fate of a person.
Integrate into the team, truly impart its "circle". But this doesn't mean that you have to give up yourself, or even "same flow", "eat and drink, gambling" is full, marketing staff and merchants like people who have the same hobbies with themselves, but they also respect those who have personality and unique charm. . The real marketing strong will often win their respect, not despise. Here, the novice needs "know each other and knows each other" and grasps a "degree" problem.
Multi-side make friends. From the most basic beginning, of course, the same company's colleagues, then the merchant, promoter, and some specific consumers, and the government-related department personnel, through other ways to understand, friends. "Multiple friends have multiple roads", for some ambition novices, do the biggest gains of marketing, not to earn tens of thousands of dollars, but know a big batch of friends, more likely, learn friends I found my own specialty and the road to work in the future, this may be an additional gain. Learn psychology knowledge, pay attention to the decent, grasp the preferences of others, "investing it". Everyone wants their value to get someone to recognize others, and once others "recognize" his "value", this person will look at others for their own "confidant". "Thousands of gold easy, confidant," Now, in the most competitive areas such as medicine, health products, alcohol and air conditioners, the most critical factors in the market are all "people".
It can be said that once a good interpersonal relationship has been established, the implementation of the success is also taken on the day.
I teach my view to the manager of the local branch, and he is very happy and said that it will quickly apply this principle to the newcomer who has been frustrated, we meet, then look at it after 3 months.
And let us wait and see.
---------------------------------------------- ☆? ☆? ☆? ☆? ☆? ☆? Lonely, I thought I thought I didn't have a far away, I am silent. I have a young year of the year. I have a bitter romantic. I don't know which party. I will spread into my life. Chinese ☆? ☆? ☆? ☆? ☆? MSN: Zxy781@hotmail.com
