1. Similar to packaging strategies. Enterprises use the same pattern, approximate colors, and the same packaging materials, and the same shape of the company, making it easy for customers to identify the product products. For customers who are faithful to the company, similar packaging is undoubtedly promoted, and the company can also save packaging design and production costs. But similar packaging strategies can only be suitable for the same product, and products with large varieties are large, and the quality level is not suitable.
2. Supporting packaging strategy. According to consumer habits of consumers, there are several associated product support packaging together, which is convenient for consumers to buy, use, and carry, while also expanding the sales of products. In the supporting product, such as tightening a new product, consumers can use new products unconsciously, which is beneficial to new products listing and popularization.
3. Use packaging. After the use of the products in the package, the packaging has other uses. If the perfume bottles of various shapes can be decorated, the exquisite food box can also be reused. This packaging strategy allows consumers to feel more than to buy desires, and the reuse of packaging has also played an advertising role in the product. The big cake uses this strategy to avoid the sales of products that have affected products due to overemployment of costs.
4. With a packaging strategy. The product packaging is recorded, or the product, or the packaging itself can be exchanged for gifts, attracting customers' patriotic effects, causing repeated purchase. "Ballet Pearl Cream" exported in my country, each package is attached to a pearl, and the customer purchases the beautiful pearl necklace, which makes the pearl cream in the international market.
5. Change the packaging strategy. That is, change and abandon the original product packaging, and use new packaging. Due to the continuous update of packaging technology, packaging materials, consumers' preferences are constantly changing, using new packaging to make up for the lack of original packaging, and enterprises must cooperate with publicity while changing packaging, to eliminate consumers to degrade product quality or other Misunderstanding.
