Pharmaceutical Industry CRM Solution Commentary
CRM solution 1: TurboCRM achieves fine marketing
TurboCRM application solution, based on full customer life cycle
Birth, development process, using "one-on-one marketing" and "fine marketing" model, quantify management enterprise customers, promote business and service business, realize the cooperation of employees, business units, branches, and establish corporate science knowledge management , Value management and decision support system, help companies better access customers, protect customers and improve customer value, and comprehensively enhance corporate competitiveness and profitability.
TurboCRM proposes, according to the different characteristics of the industry, business methods, usually, can usually divide the company into promotion management business model, standard product business model, complex sales business model, membership business model, large customer management business model. Pharmaceutical is a typical industry in promoting management business models, more business personnel, developing end retailers in business, and assisting end retailers in product promotion. TurboCRM Pharmaceutical Program mainly helps pharmaceutical companies solve the following issues:
Customer resource privatization causes customer loss. Enterprises usually do not set specialized sectors or positions to manage customer resources, and there is no management rules and processes. If the customer information is scattered in different departments or personnel, it is not only unavailable, but it is easy to lose customer information when business adjustment and personnel changes. Resulting in customer resource loss.
The business process in rapid development is difficult to cooperate. Regional or industry penetration and multi-product line development is the basic strategy of enterprise business expansion. In the development process, enterprise business agencies and department increases, business standard implementation is difficult to unify, information sharing and difficulties, and departmental work processes control and departmental Work collaboration will affect the growth of business.
Difficulties of salesman management and capacity building. Since the sales of companies are mainly completed by the salesperson, the management and capacity building of the salesperson is naturally important. As the salesman increases, the company usually uses the "biography, help, belt" way to deliver business experience, and the management of salesmen will use work hours and sales targets, and there is no system's marketing management method, business capability. It is difficult to develop.
Placent marketing brings cost waste. Customers get a large number of customer information in business marketing activities, but many customers cannot form sales. If you don't actually manage other opportunities, it will cause a huge waste of marketing investment.
Expert Reviews
TurboCRM solves bottlenecks in promoting business models
The TurboCRM pharmaceutical industry is based on its own judgment of business model. According to the different characteristics of the industry, business methods, TurboCRM divide the company into business models such as promotion management, standard products, complex sales, membership system and large customer management. Pharmaceutical is considered to be a typical industry in the typical promotion management model. For this purpose, the TurboCRM Pharmaceutical Program mainly helps pharmaceutical companies start from customer relationship management, strengthen the company's customers' development, and promote the quantitative management of business, and enhance the business capability of pharmaceutical representatives.
TurboCRM has better performance in helping corporate curing business processes, sharing customer information, and accumulating business data. The case shows that by implementing the TurboCRM system, the pharmaceutical representative can record the various changes of the main person in charge of the hospital, and record the relevant information of each visit, department meeting, regional meeting, help the company to master the first line, and guide the doctor to improve the adaptation The understanding of the disease and the accepted level of drugs, promote the promotion of drugs.
In addition, in the TurboCRM system, the regional manager and the regional manager can guide the pharmaceutical representative to develop detailed periodic customer visits and promotion plans to make fine management of the work tasks, schedule, specific implementation status of the medical representative, to obtain good The promotion effect, this is also one of the goals of TubroCRM based on promoting management business models to help pharmaceutical companies solve the target of business bottlenecks.
Pharmaceutical Industry CRM Solution Commentary
CRM program 2: UF CRM specification business process UP has launched a CRM solution that meets domestic business medicine processes, which can meet the requirements of medical development on informationization requirements. In a technical structure, the solution fully supports large mainstream databases such as SQL Server, Informix Dynamic Server, DB2, Oracle, using pure Java development, can run across platforms, with web features. On the functional module, including basic settings, marketing, channel management, sales management, service management, decision support, e-commerce and call center, etc. 8 major modules. Basics: Mainly provide the functionality of entering the basic business information of each unit. The input business information provides basic reference and settings for daily business processing, which is the basic element of the entire system for business processing. Market Management: Provides market activities partners, market information management. Among them, market activities and other data sources will be based on market tasks, through the assignment and feedback of the task, to achieve the management and tracking of specific services; according to the progress of market activities, the market activity effect is evaluated. Channel management: Provide channel activities partners, channel partnership management. Sources of channel requests and other data are centered on channel requesting tasks, through the assignment and feedback of tasks, implement management and tracking of specific services; with the help of channel development, channel agreements, cooperation funds and knowledge bases, achieve channel development . Sales Management: Provide business intentions and business opportunities before business opportunities. Business opportunities, contracts, orders and other data sources in the sales business module will be used as the core, through the assignment and feedback of the task, implement management and tracking of specific services; business opportunities will be able to generate sales contracts or orders after success Depending on the order, the return process is performed; the assessment of sales personnel is achieved according to business opportunities, contracts and sales orders, returns and related income / fees. Customer Service: Provide a record of customer feedback, and is derived from a service complaint; The management and tracking of the specific business is implemented by the assignment and feedback of the task; the generation and recording of the supplier claims are realized according to the processing result of the service request feedback. Auxiliary decision: Auxiliary decision-making provides a predictive analysis of product development according to various data, providing assistive information for users to provide a more complete service and targeted sales strategy. E-commerce: including online channel support, customer support, and remote mobile office, helping companies carry out e-commerce, making business personnel through remote mobile office. Business opportunities allocated in time. Call center: mainly includes telecom exchange access, supervising statistics, artificial agents, and enterprise electronic service functions. Expert Review User CRM E-Commerce Characteristics Obvious UF CRM Medical Industry Solution UF / CRM, except for providing services and targeted sales strategies, UF / CRM's auxiliary decision and e-commerce function is not available . UF / CRM provides a complete auxiliary decision-making feature, including sales statistical analysis, sales reports, customer statistics and sales forecasts. UF / CRM e-commerce features include network channel management, customer support, and remote mobile office. Customer support provides customers with ways to interact with companies through the Internet. Customers can freely understand the latest businesses and product trends, order products, get services and help, express comments and suggestions, etc., and provide online download order function, and Integrate with the background order tracking module. Remote Mobile Office will provide users with good remote office and mobile information acquisition capabilities for users to extend customer service and electronic operational capabilities.
Pharmaceutical Industry CRM Solution Commentary
CRM program three: Hong Soft CRM Enhanced Sales Management Pharmacrm is a CRM solution specially launched by Shanghai Hongle Software Co., Ltd.. According to the unique status and business needs of my country's pharmaceutical industry market and sales, the Hongneng software has introduced the company's relationship management solutions for the company in the pharmaceutical industry IT service based on General CRM software. Mainly to solve the key issues of pharmaceutical companies: how to make the solidified sales process are associated with the business information collection of the sales team. PharmacRM's main function is: Strengthen centralized management of customer resources. Through the macro PharmacRM solution, companies can obtain customer information in time, timely, all the activities of sales staff and customers, and ensure that the company always masters the latest information. Centralized management of customer data can greatly reduce the loss of customers from customers who have flows due to the flow of sales. Reduce the sales cost of the company. The Macro Soft PharmacRM solution can help pharmaceutical companies to manage the sales team and sales process to manage the sales team in real time, find problems, and resolve in time, and then reduce sales costs. Increase the sales of the company. Based on this program, companies can promptly understand the overall sales situation, effectively implement the management and control of the sales process, can help sales staff shorten the sales cycle and improve work efficiency. Enhance the retention of customers. PharmacRM management is managed by all customers of pharmaceutical companies, including the age, birthday, preferences, and the contact history of the company. Therefore, the marketing personnel have conditions to "one-on-one" marketing to customers, enhance the retention of customers. Further, improve the company's profits. PharmacRM is provided by the pharmaceutical industry customer relationship management and marketing decision support system solution. At the same time, the advantages of Hong Soft in the pharmaceutical industry include: Hongping provides a number of solutions for pharmaceutical industry, so the demand for pharmaceutical companies has the clearest understanding; Hong Soft provides clinical design, data management and other related consulting and training services. These all laid a better foundation for the implementation of Pharmacrm. Expert Reviews Macro Soft Pharmacrm Highly focused on the implementation of convenient Shanghai Hongneng software combined with the multi-year experience of IT services in the pharmaceutical industry, launched a macro PharmacRM pharmaceutical solution, Hong Soft stressed that the program only for solving a key issue of medical enterprises: How to make curing sales Process is associated with business information collection of sales teams. Since only focuses on solving a problem, the macro's PharmaCRM is simple and easy to use, and the convenience is very highlighted. Pharmacrm is provided by the pharmaceutical industry customer relationship management and marketing decision support system solution. Compared with other solutions, the one-time cost of the program is low, in line with the management status of some pharmaceutical enterprises, can reduce the application of human resistance With cost. For small and medium-sized pharmaceutical companies or management of extensive companies, it is not a reasonable choice. Another advantage of PharmacRM is that the company has a relatively rich experience in pharmaceutical industry. It is understood that in addition to CRM, Hongoft Company is currently providing pharmaceutical companies to provide pharmaceutical industry GMP implementation and certification of the whole process management software GMPGUIDE, new drug clinical research Data Management Software and Clinical Research Project Management Software CLINADMIN, SAS System (Module) and SAS JMP for individual users SAS JMP, etc.
Pharmaceutical Industry CRM Solution Commentary
CRM program four: Chom CRM mining potential customer wise believes that the ultimate goal of achieving customer relationship management is: excavating potential customers, improving profits, reducing costs, and expanding market share.
Therefore, pharmaceutical companies are in the effect of cure advanced management concepts in IT means, which is undoubtedly an effective way to deal with fierce competition and win. In the PowerCRM pharmaceutical industry, Chuangguan proposes to manage and maintain customer information as an important strategic resource of enterprises, and provide targeted customer care, improve customer satisfaction, and excavate potential customers. In the functional design, the PowerCRM pharmaceutical industry solutions provide five functions such as customer information management, distribution system management, marketing management, sales process management and sales force management. The overall architecture of its program is shown in Figure 3: Integrated management customers Information: Customer Management Function Module, enabling companies to collect customer information, contact information, reasonably assignment and timely sharing information resources in time, avoid hidden dangers of customer information that corporate medical representatives or sales representatives cannot integrate and information loss. Customer segmentation is performed according to the objective data collected by the system. For different types of customers, one-on-one care is to highlight key management of business customers to maintain a stable customer relationship, and based on this, based on this, develop potential customer resources, further Mining the potential value of old customers. Effective management distribution system: Channel management function module, help companies can manage their distribution of branches in the field, controlling all local sales channels (business customers), timely understanding, summarizing distribution information and regional coverage, thus gain more complete Final customer information, analysis, predict sales potential of distribution system, reasonably conduct resource allocation, and increased enterprises. Unified Management Marketing: The marketing management function kit provided by the PowerCRM system allows pharmaceutical companies to carry out multi-level, targeted marketing activities in accordance with the company's propaganda. Enterprise customizable activities and event templates, and communicate related information and instructions in time through web-based modern information transmission means, and through the feedback to the feedback, management and monitoring of activities. Realize sales process automation: According to the existing sales business process of the enterprise, through the unified sales processes and personalized workflows, the various links in the sales process are regulated, and the information of each link is automatically transmitted according to custom workflows, so that the information is shared in time. . Such as: the production of sales opportunities, distribution, customer tracking, sales work plan, sales contract, and normative and management of distribution agreements. Strengthen sales force management: Through the timely collection, sharing of sales data, develop different performance assessment mechanisms, the sales team, sales staff, market personnel, and channel personnel Objective performance appraisal, and guarantee fairness and reasonable assessment results. Expert comment PowerCRM Follow the core idea of the marketing platform Exquisite CRM program is to help pharmaceutical companies improve marketing and sales capabilities, curing advanced management philosophy in IT means, which makes the main functions provided in their programs, basically concentrated in information Integration, Marketing and Distribution System Management, Sales Force Management, etc., becomes a solution that focuses on marketing. The main function of the program adapted to the business needs of medicine. Under the guidance of the topic of marketing, PowerCRM can also manage market activities, media, promotion methods, advertisements, and publicity materials. In response to each promotional activity, the effect evaluation indicators are developed, according to the objective data, the market activities will provide reference based on the development of the next market plan, thereby effectively controlling the investment in market activities and enhances the targeted publicity activities. It has strong targeted and practicality.
In addition, based on the analysis of the analysis, operational and operational CRM, the basic platform of the operational type, in several major industries such as specializes in pharmaceuticals, the platform advantages of the program have become a highlight. Pharmaceutical Industry CRM Solution Commentary
CRM program 5: Yky CRM full-scale sales Management Inline Technology is currently engaged in the provision of enterprise management services and software in China, and its Power Manage (PM) series enterprise synthesis
Management software has been widely used in more than 100 large and medium-sized enterprises in the pharmaceutical industry. PM / CRM is the pharmaceutical enterprise customer relationship management solution provided by YKCT, and the continuous improvement of external relationships of enterprises. By establishing interactions with customers, efforts to reduce sales links, shorten sales cycles, reduce sales costs, expand sales, Discover new market opportunities and sales channels, improve customer value, customer satisfaction, customer profit contribution, customer loyalty, so that the lost customers, retain existing customers, constantly develop new customers, discover and firmly grasp A customer base that can bring the largest value to the company for the best results. The application value of Yky-chi PM / CRM is to highlight sales management, marketing management, customer service and support as a specialized management of enterprises, and enhance to a more important location to improve enterprises' competitiveness. The CRM system can also be seen as part of the enterprise integrated management system, and the part of the two features can be integrated. Therefore, the CRM system is mainly composed of marketing management, sales management (Sales), service and technical support management (Service & Support), which includes: Marketing, Sales, Service Management Field Service Management, Customer Management, Contact Management, Time Management, Potential Customer Management, Telephone Marketing, Telephone Sales, Partnership Management. Expert Reviews The BYC CRM concept leads the experience of the PowerManage CRM pharmaceutical industry provided by Y Y Y Y-ko technology, which has achieved a very distinctive solution. Y Y Y Y-kW Technology is committed to providing solutions that meet the development of advanced enterprise management concepts, providing 360-degree enterprise management services, continuous improvement of external relations to enterprises, through establishing interactions with customers, striving to reduce sales links, shorten sales Cycle, reduce sales cost, expand sales, discover new market opportunities and sales channels, and the functions are relatively complete. Inkych is very clear in the pharmaceutical industry. It is reported that the largest distributors of Pfizer International and Pf Rui China, the largest distributors of Pf Rui, using YC.
