CRCC released "China Medical Industry CRM Application Research Report"
2003/06/16
CRCC, the leading CRM and enterprise E-based research institutions officially issued the "China Medical Industry CRM Application Research Report" on June 10, 2003 to help Chinese pharmaceutical companies better understand customer relationships and improve the speed of CRM applications. The generalized pharmaceutical industry can be subdivided into multiple sub-industries such as health administrative, medical institutions, pharmaceutical chemical raw materials and product manufacturing, pharmaceutical and medical equipment manufacturing, health food manufacturing and medical circulation services. The importance and application prospects of CRM have been self-evident, but the application of various pharmaceutical companies in various types of pharmaceutical companies, there is a difference in differentiations. A consulting company found the latest investigation in January 2003, the CRM implementation of the pharmaceutical industry is relatively backward. The study found that many companies in the pharmaceutical industry did not see value from the installation of the CRM system, or did not go to the Horse CRM project at all. However, many practitioners are under the weight of performance, or work hard to adopt and improve new technologies and organizational processes. The CRM application of the pharmaceutical industry is more important in the case of product line and sales channels. If you start from the customer, there is an opportunity to get competitive advantage by enhancing customer insight. This, in the pharmaceutical CRM application in a variety of pharmaceutical CRM applications. Implementing customer relationship management, achieving the transformation of "customer-centered" to "customer-centric", is a medical company to better understand the customer's important way. This "China Medical Industry CRM Application Research Report", as a professional research results specialized in China's first adventive in the pharmaceutical industry, is to help Chinese pharmaceutical companies to improve CRM applications and value chain competitiveness. The content and features of this "China Medical Industry CRM Application Research include: · Collection of CRCC research results and authoritative experts. The "Report" has gathered the research results of the CRCC Research Department and Industry Senior Experts and Consultants. A series of research articles on the application and implementation of China's pharmaceutical industry, such as "Medical CRM Applications: How to Medical Pharmaceutical", "Medical Industry CRM" Application law ",", "revealing the deep levels of the pharmaceutical industry CRM and key issues. · Recommend multiple pharmaceutical industry CRM solutions. Based on the "Report", the CRCC Research Department focuses on a large amount of data and investigation and analysis, with a focus on CRM solutions suitable for pharmaceutical companies, including Dengzhuo International, Yky, Creative, Macro Pharmacrm, UF, TurboCRM Wait, it will provide a one-stop service for the pharmaceutical enterprise to choose CRM scheme. · Professional analysis of various programs applicability. The "Report" is also analyzed by the CRCC Research Department and the senior industry expert. It has both transverse functional comparisons, and has also carried out longitudinal technical analysis, suggesting the advantages and deficiencies in its overall design, function and technical architecture. And using CRCC's "5-dimensional star assessment" method proposed in China CRM Application Methodology, the evaluation of various programs was given to various programs, providing a direct reference for pharmaceutical companies. · Detailed introduction to the success of the pharmaceutical industry CRM. In the "Report", the successful cases of domestic and foreign pharmaceutical industry application CRM have been analyzed and introduced. The case companies involved in Japan, China and Hong Kong will provide the most targeted and persuasiveness for China's pharmaceutical enterprises to apply CRM. "Sample" and reference materials. CRCC also jointly cooperated with the "Computer World", published some of the contents of this research report, and the relevant reports, please refer to "Computer World" "Application and Program" on June 9, 2003. This "report" totaled about 90,000 words, and the print version exceeded 90 pages. welcome to order.
