The first part: the new trend of the Internet today
The Internet is a place that is exciting and dizzy. Users often encounter two big problems: How is the first to find what they need in Hao's information ocean; how to keep up with new knowledge and new content that will be rapidly, never stop.
The search engine like Google and Baidu solves the first problem and thus becomes the representative of the first generation of Internet tools. The solution to the second question is currently quiet, which is based on the "push" technology based on RSS and ATOM technology. A second-generation Internet that can make thousands of netizens more efficient and convenient tracking network information. tool.
What is the network content "push" technology? In short, it is the online content provider (portal, business website, intelligence center, blog, online community, etc.) constantly "push" the latest information to the audience in real time. Users only need to "strip" in front of them in front of local definitions, and they need to "surf" in multiple websites, resulting in a waste of time energy.
The revolutionary meaning of "push" technology is far more than limited to "real-time update" of user-end information, and its greater sense is in two aspects:
1. This technology supports a brand new "information release platform" on the Internet. Online information is released no longer by a few "oligarch" enterprises, each content provider, whether the company is still personal, can use this platform to "push" their content to all users, and no longer be filtered and filtered by "middle business" delay;
2. This technology provides each information receiver, regardless of the final personal user or the content reprinator, a simple "aggregating tool", for the first time, the user has a centralized management tool on the Internet.
In summary, the network content "push" technology is an inevitable trend of the new generation of the Internet. It provides a lot of convenience for information publishers and recipients, greatly reduces the cost of information circulation.
This article also develops a comprehensive description of "pushing" for RSS technology and RSS technology-based information, strive to make non-technical personnel feel the charm of RSS - implementation it is not difficult!
Part II: How is "push" based on RSS technology? "Push" has many specific formats, but in general, RSS is equivalent to the "news outline". Specifically, the information "push" is generally not only one, so the first is a list, and each of the lists generally includes one topic and an overview (which can be text, multimedia files, etc.). In addition, at the end of each information is a link to the original source of information. If the user wants to view the details of the information, click the link to log in to the original information source. For short content, the publisher can also "push" all in the form of "outline". It looks like this email news tip that we have empty, but RSS is much better than Email in many ways. For details, we will clarify in the seventh part. Part III: Based on RSS "Push" technology Save users a lot of time due to RSS "push" content is generally only for topics and overview, this way is much faster than traditional webpage, saving users a lot of time. Not only that, but since the RSS aggregates information that matches the topic of different sources, users can browse all the concerns on one interface without having to "surf" between multiple websites. More importantly, there are many content sources if there is no RSS aggregation, users will never know! Therefore, in today's more and more precious today, RSS-based aggregation and updates, and its "summary" form users use users to analyze more time energy to analyze their valuable information, and greatly reduce information acquisition There is no waste of waste in the process. Don't forget, RSS aggregation and update content, frequency, content source, keyword, etc. are completely set by the user locally. Therefore, any interference of "noise" and "garbage" information is automatically reused, and also gives netizens a "pure" Internet experience. RSS aggregates are more suitable for telephone dial-up and wireless devices. Due to the small amount of RSS, the format is simple, the update is fast, and the Internet speed is unhappy can save a lot of wait time compared to the traditional web download mode. Part IV: RSS readers In order to download and read the contents of RSS "push", users need a local software called "RSS reader" (sometimes called "news reader" or "news aggregator"). This software helps users complete operations such as configuration, update, management, etc. On the reader interface, users can easily and easily browse the latest content of all the information sources he subscribed. These content can be sorted by user definitions at time, source, or keywords. In addition to local software, some websites also support RSS browsing on their web pages. In addition, new Internet browsers (such as Opera 7.50) also embed the RSS "push" technology into its source code. The current RSS reader in English, but only one Chinese reader developed for Chinese users, from Shanghai Jade Electronic Technology "View World" RSS Reader (www.kantianxia.com). This user-downloaded user software is currently the most complete domestic feature, the largest RSS reading product. Part 5: Subscribe to the RSS Reader Subscribe To tell the RSS reader where to find new information, users need to enter the URL of the source in the reader configuration. The advantage of RSS reading is also reflected in the address of the target information, just enter once in the configuration, and must be entered each time you need to access the web page.
Subscribe to the information source as simple as follows: 1) Look at the RSS address of the source of the information you want to see (usually there is a few orange-yellow labeled "XML" or "RSS" on the website that supports RSS. Square, click on the square to open their corresponding RSS addresses); 2) Do not take the "ugly" interface that the RSS address is opened, only copy these RSS addresses; Add it to the information source index - the operation is complete! You can automatically get timely updated on this source every day! Section 6: Find new information source Maybe you usually go to the information source you have subscribed in the RSS reader (if they have not supported RSS, I will write to them!), So how to find more What about the information? The fourth part mentioned Shanghai Yuper Electronic Technology Company is actively developing a tool that can help users automatically search for RSS information sources. Users only need to enter the URL of the source, which automatically feeds back to whether the source has supported RSS and the URL address of the RSS content. The user can select Subscribe to these RSS content according to the steps described in the previous section. Part 7: Write to the content provider: RSS "Push" technology is far better than email promotion mode, almost every content provider has a long email address book to release new information experience. The RSS "Push" technology will change this status. New information that uses the RSS reader to receive "push" not only eliminates the troubles of "spam" full of mailboxes, but also makes content recipients more easily read and manage information. Therefore, although the promotion of email will also exist within a long time, users will increasingly prejuggingly using the content provider of RSS "push" technology. RSS is better than email. Due to the "spam" without a versatile, there is no "strong filtering" of Yahoo, MSN. The user will have very confident that they see is what they subscribe, not many (2002 8) One survey in the United States found that 38% legitimate information was used as garbage filtration due to the strong filtration of the mail provider and did not reach the user!). Not only that, even if the legal promotion information in the user's mailbox is also neglected by users because of the mixing of small "leak network" and many other mails, it is directly deleted. Moreover, when the user is transferred to the new address because the mailbox is filled with garbage, most of the cases can not update the address in all content providers. These are undoubtedly a huge waste of content providers! Many of my friends are online content publishers. They all discovered that new users were registered for a few months. These email addresses were invalid, and they will always lose channels with these users. Therefore, I recommend that all content providers consider using RSS "push" technology to establish persistent and stable relationships with users, which is absolutely advantageous in long-term. Finally, RSS is better than e-mail is still in some of the current RSS content aggregators (such as watching the world www.kantianxia.com) Help support the content providers of RSS "push" technology to promote. If you see the "RSS Content Source Index" of the world is a value-added platform for users to discover and accept new content sources - this is a concept that aggregates content to users to users. Currently, more and more users have begun to understand and accept RSS technology. I sincerely hope that all content providers can meet this trend and achieve better results on this new platform. Part 8: Write to the content provider: How to publish RSS content First, you need to understand the technology that supports RSS. 1 RSS is a standard XML file that contains information you want to publish (headings, introductions, content, etc.). It follows the so-called format defined by the RSS technical specification. 2 The RSS file itself defines the content and does not define the display mode of the content. The content is usually parsed through the RSS reader and is displayed. Seeing the world RSS reader is used to interpret the RSS content.
