Pharmaceutical industry CRM: Optimize excessive data
2004-10-27 17:25:13
Pharmaceutical companies have long understood the advantages of using CRM to help manage multi-type customers and complex industries. If you ask BRADLEY PHARMACEUTICALS, the Senior Information Manager Boris Meyerson is about CRM, you will get a surprising answer. He will tell you about the "Electronic Record and Signment Law", "Pharmaceutical Sales Act", and some other federal regulations and best practices of other federal regulations and business best practices. However, like all other industries, this Pennsylvania Malvern skin medicine prescription product provider must also obtain profits. Meyerson said that his company chose STAYINFRON to be tailored to pharmaceutical industry, because in addition to the complexity of management, "In the pharmaceutical industry, we have three clients", which requires a special style. CRM. Meyerson said that if a CRM system wants to play, it is necessary to come from the data of drug sales from the pharmaceutical company with similar data from insurance companies and hospitals, and then propaganda and promotional activities for specific doctors based on their planned advertising. Judy Hanover, MEYERSON, MA, Life Science Insights, said that Due to the nature and regulatory requirements for sales, CRMs in the pharmaceutical industry are different. She said: "In the pharmaceutical industry, the sales representative does not open the prescription, and they cooperate with doctors to provide information about their own products, they can also collect and report information about adverse events or compensation issues, which are often used by special call centers. Treatment. "" Gartner analyst Dale HageMeyer said: "Pharmaceutical company is usually the early adopter of CRM. They are now a mature user who uses CRM in various industries, and some have even have conducted second generation or third-generation CRM deployment." Pharmaceutical CRM Mature Level: High ROI Level: A Industry Features This industry requires a combination of views, including sales staff, markets and multi-party information from pharmacies and physicians.
