Braun research shows that the pharmaceutical industry CRM is behind
The latest survey of Braun Consulting has found that CRM implementation in the pharmaceutical industry is relatively backward. According to the latest research of the International Research Institute Braun Consulting, many pharmaceutical industries have not seen values from the installation CRM system, or there is no horses CRM project. However, many market researchers have worked hard to adopt and improve new technologies and organizational processes under the weight of performance. "For pharmaceutical marketing, relational marketing is an uncertain 'art'. Marketing is mainly focused on the release of the product." Demorah Furey, Director of Braun Health and Manufacturing, said, "But now for these pharmaceutical industries For example, there is an opportunity to obtain competitive advantage by obtaining customer insight. "" From "Doctor-centered" to "patient-centered" transformation is an important way to understand customers better. By analyzing feedback from doctors and patients, companies can get some very important information to obtain competitive advantages of other companies. The survey also found that there are now many companies still need to better manage customer relationships. But at the same time, those surveys also believe that software vendors that are currently able to truly solve the problem of good customer relationship management issues are still very small.
