Channel change - CRM in the pharmaceutical industry

xiaoxiao2021-03-06  84

Channel change - CRM in the pharmaceutical industry

As a special type of industry, there are many enterprises, and there is a complex operation model determined by the pharmaceutical industry itself. At the same time, various companies have their own characteristics in business models, which are not the same in production and sales model. Improve pathway capacity to expand market accounts for investigation statistics, sales of pharmaceutical companies present, specific target hospitals, pharmaceutical companies, pharmacies, supermarkets, shopping malls, etc., resulting in performance assessment, product pricing, advertising and other customer business activities Complexity, how to ensure that customers' loyalty to the enterprise, improve customer satisfaction, etc., is a key issue that is urgently needed to solve. The ultimate goal of medical enterprises using software systems is to improve pathway capabilities and expand market possessions. Specific implementation: To control distribution management by tracking the flow of products, traffic, mastering products, control distribution management; grasping various information materials in the pharmaceutical sales market and analyzing summary, accurately identify market positioning and sales positioning of each product; establishing Manage complex market activities, improve market activities, get potential customer bases in the fastest speed; optimize information flow between markets and sales, so that market information quickly transforms into business opportunities, and more thanks to more Market information. Behavioral management is mainly, realize the marketing pharmaceutical manufacturing enterprise of system integration for "self-produced-produced" model, its main business unit is the marketing center. When planning the information management system, first, the above business unit should be designed as system design. Center, so you will focus on highlighting the target hospital, pharmacy, supermarket, shopping mall management and sales management, comprehensive use of computer information management technology, standard business process, improve the work efficiency of business units, and enhance corporate market development forecast analysis and rapid response ability. In order to ensure that the management software adapts to the development of enterprises, but also in order to better integrate data consistency between various departments, the software adopts modular design, and will implement more work, so that software project project can be implemented. The quality improvements have also increased the implementation of flexibility. Enterprises can not be eager to seek, and should gradually digest new technologies, gradually adapt to changes in the sales, market, management of new technologies. Of course, in any CRM project, the design must consider the long-term enterprise development goal of pharmaceutical companies. It will cause changes in workflows, and the information interaction of information interaction will result in the design of the CRM system. The principle is comprehensive planning to do systematic advanced nature and scalability, ensuring that the system meets the needs of enterprises in the next few years, and protects the company's existing investment. In general, pharmaceutical companies use CRM software systems to achieve more information integration, deeper data analysis, better functional level, higher work efficiency.

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