"Baby Online" Informatization Kindergarten Solution
Huawei Technologies Co., Ltd
First, "Baby Online" business market demand
With more and more families in urban dual-pro employment, parents personally take care of children in their families gradually decline, but the care of children is not true, and parents hope to see their children at any time in kindergarten. Happening. At the same time, as the income level of residents increases, the high-grade kindergartens of large and medium-sized cities increases year by year, and kindergartens are also actively looking for a means of effective enhanced brands. In order to alleviate this urgent market demand, Huawei company has jointly planned and implemented "Baby Online" business.
"Baby Online" business is a business model that can really bring business opportunities to operators. The business expands the user group, increasing broadband network attractions, effectively promoting network value-added, and become a special business in broadband network.
Second, "Baby Online" Information Kindergarten Solution
1, network plan
Side of Kindergarten: Informatization Kindergarten needs to install the camera in each classroom, and configure the video capture card, the codec server completes the processing of the analog signal. A kindergarty outputs about 10-15 video flows, accounting for 300kbps per channel, a total of 3Mbps-5Mbps uplink bandwidth is required, and VDSL or LAN mode can be used.
Parent User Side: Parents Access the single media stream of the server, the downstream path of 300kbps is required, and the ADSL can be satisfied. For long-distance subscriber line users, use ADSL2 . Using Huawei IPTV solution, parent users use ADSL-based STB TV to watch online, effectively reduce the threshold of the PC formation.
Operator side: "Baby Online" business platform requires only a streaming media server and a portalserver to build. To further provide a video exchange with your baby, you can implement a video service platform or a softswitch platform. "Baby Online" business is carried in the metro network. After the 3G project is started, 3G mobile phone users can enjoy the mobile "baby online" business, and communicate with your baby anytime, anywhere.
"Baby Online" Informatization Kindergarten Solution As shown below:
Business functions
Parents, "Baby Online" has built a family-friendly platform for parents, providing the following services:
1) Real-time remote monitoring: Parents can always see the life of children in kindergarten, whether it is learning, rest or play, can fully meet the heart of parents.
2) A day video playback: If a parent is a business trip or for a child a day in kindergarten activities, you can learn more about the video playback function, or you can download the archive, which will be precious memory.
3) Online Teaching Quality Feedback: Through the "baby online" business, parents can effectively evaluate teachers' education, and feedback their opinions and recommendations to schools through network, effectively reduce the communication cost of kindergartens and parents.
4) Real-time video communication: Based on the video platform, parents can communicate with their children through the Internet, to enhance the communication between the parent-child.
To kindergarten, "Baby Online" provides a platform for promoting and profitability for kindergarten, and the main business is as follows:
1) Characteristic propaganda: "Baby Online" has built an Internet-based publicity platform for kindergartens, saving investment in business promotion of feature education, characteristic services.
2) "Baby Online" Parent Card: Kindergarten can be charged by parents by issuing cards to parents, so as to obtain investment returns from information chemical kindergartens. For ordinary masses, restrictive open online business, the system only needs to limit its access time to achieve the purpose of promotion.
2, operation mode
1) Operators provide streaming media servers and Portal servers, using LAN or VDSL to implement kindergarten access, protect the bandwidth of kindergartens, charge bandwidth rental fees and server hosting fees by monthly basis.
2) Kindergarten provides parents, obtaining income, can use two ways: a) Improve all the level of charge of all enrollment children, give each parent to visit "Baby Online Card"
b) Pay separately to parents who need baby online business, and also use card issues.
3) If both parties reach a consensus, the operators can be certified and charged for parents. As the compensation for kindergartens, the VPN access fee of kindergartens can be reduced.
4) Kindergarten can open ADSL's business acceptance points for parents to open their business.
5) Kindergarten can also organize OpenEye businesses (camera soft terminals) to make the broadband video service have a better access point.
Third, "Baby Online" Business Application
Shenzhen Telecom cooperates with Huawei Company to successfully open the www.bbol.com.cn website, and provide "Baby Online" service to serve the general public. At present, it has been applied to nearly 10 kindergartens in Manha Kindergarten, Nanshan Movement Kindergarten.
There are a number of Hong Kong companies to transfer themselves in Shenzhen, Nanshan organs such as Manha, Nanshan, etc., because of the business. Informatization kindergarten.
Many parents have purchased a PC because of the baby online business and applied for Shenzhen Telecom ADSL; and many parents apply for their own babies, send a grandparents who are far away from the field, grandmother, and feedback in parents. The business is given a high degree of evaluation.
Many teachers have also reflected in the recording playback function through one day, can carry out teaching improvements, and the result is remarkable.
At present, Shenzhen has already had an informationized kindergarten business, which is full of jobs in the development of kindergarten and the installation of equipment, and training in the park. "Baby Online" business value chain is gradually improved.
With the size development of broadband networks, operators are highly concerned about network value-added. Huawei will continue to discuss and extensively cooperate with operators from all over the country, dedication to the development of value-added services, and continuously promote the increase in broadband network ARPU values.
